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The Music Trade Review
Acquirement of American Piano Supply
Expands Hammacher-Schlemmer Facilities
Business to Be Conducted Under the Name of the American Piano Supply Co., Divi-
sion of Hammacher, Schlemmer & Co., at 110 West Thirteenth Street, New York
/CONSISTENT with its steady growth dur-
^ i n g nearly eighty years, the wholesale sup-
ply house of Hammacher, Schlemmer & Co.,
New York, has stepped up another rung on the
ladder of progress with the recent acquisition
of the business and good-will of the American
quarters of Hammacher, Schlemmer & Co., is
now leased for a period of years by the latter,
and all four floors will be utilized for the
storage of piano supplies and offices. The busi-
ness will be conducted under the name of the
American Piano Supply Co., Division of Ham-
|
William Schlemmer
§
Piano Supply Co., Inc., Bristol, Conn. Since
that transaction was completed, the piano hard-
ware department of Hammacher, Schlemmer &
Co. has been moved to the building at 110-112
East Thirteenth street, which was occupied for
many years by the American Piano Supply Co.
This building, situated just east of the head-
|
William F. Schlemmer
|
macher, Schlemmer & Co. William C. Hess,
who has been identified with the American
Piano Supply Co. for the past twenty-seven
years, will have full charge of sales for the
division and the personnel will include the prin-
cipal individuals from the company he directed
as well as the sales force of the old Ham-
Hotel Stevens, Fifth Floor
Room 55 7A UDELL
JUNE 4, 1927
macher & Schlemmer Co. piano hardware de-
partment intact. Louis Schmidt, who has been
connected with Hammacher, Schlemmer & Co.
for about thirty years, will take charge of all
purchases of raw and finished materials.
By such a combination of two of the largest
piano supply houses in the country, the piano
industry will derive a permanent benefit in the
pooling of the experience and the sharing of
trade ideals of both establishments. A greater
quantity and variety of materials will be kept
on hand at all times, due to the increased facili-
ties for storage and the elimination of duplicate
stocks carried by the two concerns in the past.
The expansion of Hammacher, Schlemmer &
Co. in the piano supply field marches hand in
hand with its progress in the hardware field at
large. This house, whose main building at
Fourth avenue and Thirteenth street has be-
come a local landmark, will celebrate the
eightieth anniversary of its founding in 1928.
The company has built up a wide following
through the appeal of its extensive advertising,
featuring the Hammacher & Schlemmer gnomes,
which represent industry and service.
Some interesting facts concerning the de-
velopment of the company were brought out for
The Review recently by William H. Siebert,
secretary and credit manager, who has been
identified with Hammacher, Schlemmer & Co.
about twenty-two years. The success of the or-
ganization is attributed chiefly to the vision of
its founder, William Schlemmer, who directed
the destiny of the company for nearly sixty
years. At his death, in 1916, at the age of
seventy-three years, he was succeeded by his
son, William F. Schlemmer, who has been presi-
dent of the company since that time. Both
father and son were hard workers, entering busi-
ness at an early age and putting in year after
year of solid effort. A foundation of good faith
was laid by William Schlemmer, who was a
most genial man, always approachable by and of
his employes, and this democratic and honest
policy has been carried out consistently by his
son.
The business now includes a large, eight-
story warehouse at 126 East Twelfth street, part
of which is utilized for piano supplies in addi-
tion to the four-story building on Thirteenth
street.
Combined Wurlitzer Exhibit
Planned for Convention
That Industry Will Display Unusually Exten-
sive Line of Instruments of All Types, In-
cluding Period Models
You arc invited to a special showing of the most comprehensive and
beautiful line of Radio Cabinets and Tables in America
You will see Cabinets in the popular periods—the latest finishes and
for all the leading receiving sets.
THE RADIO TRADE SHOW
JUNE 13TH-17TH
CHICAGO, ILL.
HOTEL STEVENS
FIFTH FLOOR, ROOM 557-A
THE UDELL WORKS, Indianapolis, Indiana
Established 1873
U. S. A.
The exhibit of the Wurlitzer Grand Piano Co.
and the Rudolph Wurlitzer Mfg. Co. at the con-
vention, June 6 to 9, will be under the name of
the Wurlitzer Piano Factories, which are located
at DeKalb, 111., and North Tonawanda, N. Y.,
respectively. Exhibition space will be Suite 600,
Sixth Floor, Hotel Stevens. The following
officers and salesmen will be present at the
exhibit: Walter H. Wendell, vice-president;
Cyril Farny, vice-president; E. H. Petering,
sales manager; Gordon Laughead, sales man-
ager; M. R. Williams, Charles E. Howe, J. T.
Morgan, Stephen Battner.
The Wurlitzer Factories are exhibiting a line
of studio upright pianos, player-pianos, grand
pianos, all sizes from four feet nine inches in
length to six feet, and a complete line of repro-
ducing pianos. The features of the upright line
will be several attractive period designs, together
with a special exhibit on the Wurlitzer Uni-
plate and the Wurlitzer metal action. The spe-
cial feature of the grand piano exhibit will be
the new Wurlitzer Spinette and Clavichorde
models recently announced in Liberty magazine
and in twenty-five of the leading papers
throughout the United States by Wurlitzer deal-
ers and stores.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.