Music Trade Review

Issue: 1927 Vol. 84 N. 23

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JUNE 4, 1927
Everett Piano Co. to Produce Grands
Exclusively—Production Began June 1
New Company, Incorporated With a Capital Stock of $1,000,000, Acquires Entire
New Grand Piano Plant, Recently Erected by the Cable-Nelson Piano Co.
p H I C A G O , ILL,. May 28.—The Everett
^-* Piano Co., which has recently incorporated
with a paid-up capital of $1,000,000, which is
said to provide a surplus of $500,000 without
John H. Parnham
preferred stock, bonds or any form of funded
indebtedness, has acquired the entire new grand
piano plant recently erected by the Cable-
Nelson Piano Co., South Haven, Mich., and
Henry Hadley Highly
Praises Duo-Art Piano
Composer-Conductor Pays Tribute to That In-,
strument on Eve of Sailing for Concert Tour
of South American Countries
Henry Hadley, distinguished American com-
poser and conductor, sailed recently for a musi-
cal tour in South America. Before his departure
Mr. Hadley wrote to the Aeolian Co., New
York, as follows: "It is gratifying indeed to feel
that during my tour in South America I shall
have the co-operation of your representative in
Buenos Aires. I certainly appreciate your in-
terest deeply and thank you for it. At the same
time I cannot resist expressing again my en-
thusiasm for your wonderful Duo-Art reproduc-
ing piano. Though I am familiar with many
pianos which are said to reflect an artist's play-
ing, I find the Duo-Art so far in advance in per-
fect reproduction of every subtle meaning in-
jected into the music by the interpreter that
nothing can compare with it.
"When I listen to the recordings I have made
I am delighted to hear my own compositions
played exactly as I always interpret them my-
self. The Duo-Art is a mighty influence in the
development of musical taste. Its educational
advantages have scarcely yet been realized, to
say nothing of the endless pleasure and en-
tertainment it is bound to give."
Bowen Increased Demand
WINSTON-SALEM, N. C, May 28.—The Bowen
Piano Loader Co., of this city, manufacturer of
the Bowen one-man loader and carrier, reports
an increased demand. The season of open roads
11
The Music Trade Review
upon taking possession on June 1 will imme-
diately enter into the production of Everett
pianos.
This will prove particularly interesting to
those members of the trade who were familiar
with the high standing of the Everett in the
past, for the officials of the new company have
declared their determination to maintain the
high quality standards associated with the
Everett name in the past. Certainly in the
factory acquired by the company there will be
provided every facility for high-class piano
production, for the equipment is most modern
and efficient in every particular. There will
also be available the support of a strong or-
ganization of skilled and successful piano men.
Following the announcement of the transfer
of the grand factory in South Haven to the
Everett Piano Co., John H. Parnham, president
of the Cable-Nelson Co. and also president of
the Everett Piano Co., said, in part:
"The Everett Piano Co. will make grands,
exclusively. The Everett has already de-
veloped a beautiful five-foot scale and now has
in process of production two other grands,
one a five-foot three-inch and one a six-foot
two-inch, both of which are based on original
Everett scales.
"This move by the Everett Piano Co. is felt
to be one of the most important that has taken
place in the piano trade in recent years, as it
at once invests it with a modern, going plant,
equipment and organization in keeping with
its unquestioned financial position, and it is my
hope and belief that it will not only prove to
be a source of great strength to our old and
loyal Cable-Nelson dealers, but to the Everett's
old friends and admirers and the trade at large.
"The Cable-Nelson Piano Co. will continue
as a separate corporation, as it has in the past."
has resulted in an influx of orders from a num-
ber of new dealers, but more complimentary
sfill from many dealers who already operate one
or more Ford runabouts, equipped with Bowen
loaders, and who are now increasing their equip-
ment. Dealers who use the Bowen piano loader
report the multiple uses for which they employ
it. While its ma-in appeal is the facility with
which a piano may be taken from door to door
for demonstration purposes, the Bowen loader
also provides a decidedly economical means for
piano delivery, and many dealers use the same
Ford runabout for collections, tuning, etc. R.
J. Bowen, president of the company, keeps a
.scrapbook of the letters received from users of
his product, and it is interesting to note the
steady growth of this book.
What Philadelphia Is
Doing in a Musical Way
through generous endowment are able to do
so much for music; the development of musical
courses in the public schools; the organization
of harmonica bands in schools and recreation
centers which have reached the point where the
Philadelphia Harmonica Band makes tours
about the country to demonstrate its abilities;
the work of the Philadelphia Music League, and
the annual Spring Music Festival.
In addition to the general activities attention
is also called to the city-wide movement for
group piano instruction now under way in the
city, and to the plans that have been made by
the music merchants of the city for a piano-
playing contest next year, with the finals to
be held at about the same time that the annual
trade conventions are usually scheduled. On
the whole it is an interesting and convincing
summation of Philadelphia's right to be called
a music center.
Sound Proof Roll Room
for Congressional Library
Aeolian Co. Arranges for Installation of Special
Room for the Convenience of Those Who
Desire to Play Rolls in the Library
The Aeolian Co., New York, has commis-
sioned Van Veen & Co., New York, to install
a sound-proof room in the Congressional
Library at Washington, so that the music rolls
may be conveniently played on the Duo-Art by
users of the music library. It is important, of
course, that readers in other rooms of the
library be not disturbed by the music, and the
builders have devised a system of construction
based upon the most modern principles of
acoustical engineering, in which Van Veen &
Co. are experts.
GRAND
KEYS
ACTIONS
PLAYERS
of the
HIGH QUALITY
SKILLED WORKMAN-
SHIP and
FINE MATERIALS
found in all
PRATT READ
PRODUCTS
In Endorsing Invitation of Pennsylvania Asso-
ciation to Hold 1928 Conventions in Philadel-
phia, Chamber of Commerce Outlines Activities
PHILADELPHIA, PA., May 31.—In joining with
the Pennsylvania Association of Music Mer-
chants in urging that the Music Industries
Chamber of Commerce and allied organizations
hold their 1928 conventions in this city, the
Philadelphia Chamber of Commerce has issued
a four-page circular setting forth briefly, but
interestingly, the unusual development of the
musical life of the city. In the circular atten-
tion is called to the Philadelphia Orchestra un-
der the leadership of Dr. Stokowski, which has
won a reputation as one of the best symphony
orchestras in the country; the Curtis Institute
of Music, and the Presser Foundation, which
Write us NOW
PRATT, READ & CO.
Established 1806
The Pratt Read Player Action Co.
Deep River, Conn.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
12
Kieselhorst and Aeolian Co. of Mo.
Are Promoting St. Louis Piano Contest
Event Likely to Be Held Some Time in Fall and May Be State-Wide in Scope—Large
Delegation From Local Trade to Attend Music Industries Convention
C T . LOUIS, May 31.—With business main-
^ taining its normal course, the piano and
other music trades in St. Louis have turned
their attention to the National Convention of
the Music Industries, which will be held in Ho-
tel Stevens in Chicago this week.
Virtually all of the dealers in the city have
made arrangements to attend the convention,
including E. A. Kieselhorst, president of the
Kieselhorst Piano Co.; Phil A. Lehman, of the
Lehman Piano Co.; H. A. Brown, manager of
the piano department of Scruggs, Vandervoort
& Barney's department store, and W. P.
Chrisler, president, and F. Jacober, advertising
manager of the Aeolian Co. of Missouri. H. B.
Levy, manager of the wholesale division, and
Henry J. Free, assistant manager of the Aeolian
Co., also plan to attend the convention of the
Radio Trades Association. Mr. Chrisler will
go to Chicago after first attending the dedication
of the new Aeolian Hall in New York.
Meanwhile plans for conducting a piano-
playing contest in St. Louis are beginning to
assume a more definite form. Initial steps to-
ward holding such a contest have been taken
by the Kieselhorst and Aeolian houses, although
its scope in all probability will be widened so
as to make it the combined event of all the
trade in the city. Present plans contemplate
holding the event here in the Fall. Whether
to make it a State-wide contest or to confine it
to the city of St. Louis is a question that is
agitating sponsors of the event. At present,
efforts are being made to enlist newspaper sup-
port for the project.
In an effort to promote greater interest in
music of the higher type, the Lehman Piano
Co. has purchased a block of seats for the sec-
ond performance of Puccini's "Madame Butter-
fly," which was given at the Garden Theatre
here Tuesday, May 31, and offered them to
music and school teachers at half price. The
opera was presented by the Metropolitan Opera
Company of New York, and the Knabe piano,
for which the Lehman Co. is the agent in St.
Louis, was the official instrument used. The
company reported excellent results from the
unique plan. Circular letters were sent out to
the various teachers, calling their attention to
the production, and enclosing a special coupon
entitling its holder to seats at the reduced
prices.
The Aeolian Co. of Missouri has just issued
an attractive folder featuring a "Doll Dance"
and "Collette," through which it hopes to create
interest in a new fox-trot and Duo-Art music
rolls. The unusual project has brought consid-
erable response, the company announced.
The Kieselhorst Piano Co., which also dis-
tributes the Zenith radio, has announced that
it had completed negotiations with the Atwater
Kent Co., whereby it would install a complete
line of Atwater Kent radios, probably early in
the Fall. The negotiations were completed
this week.
E. A. Kieselhorst also announced that he
would leave St. Louis, June 19, on the first leg
of an extended trip through Europe. He plans
to go from St. Louis to New Haven for the
graduation of his sons from Harvard University,
after which he will go to New York to board
the steamer "Majestic" for the trip to Europe.
Mrs. Kieselhorst and their three sons will also
make the trip. He plans to attend the Harvard-
Yale, Oxford-Cambridge track meet in Eng-
land, in which his son will compete, after which
he will go to the continent.
Levitzki Broadcasts for
First Time Through WJZ
Noted Pianist During Appearance at Roxy's
Theatre, New York, Gets a Real Thrill
Through Entertaining Great Unseen Audience
An outstanding feature of recent musical
programs at Roxy's magnificent New York
theatre, was the appearance of Mischa Levitzki,
distinguished American pianist and exclusively
Ampico artist.

Levitzki appeared daily for two weeks, play-
ing the Saint Saens' Concerto in G Minor, and
the A Flat Concerto of Liszt with the accom-
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JUNE 4, 1927
paniment of the Roxy Theatre Orchestra.
Interviewed regarding the experience, Mr.
Levitzki said: "It gave me a great thrill to play
to the vast audience which the huge Roxy
Theatre holds. You know 90 per cent of them
were not regular concert-goers, and I was in-
terested in their reaction to the great concertos
which are usually heard only at Symphony con-
certs. They liked them but they liked my en-
cores best, especially the "Staccato Etude," of
Mischa Levitzki
Rubinstein, and the Sixth Rhapsody of Liszt,
both of which are amongst my best selling Am-
pico recordings."
Levitzki took part in the regular Roxy Broad-
cast program and said, "The thought that mil-
lions were hearing me gave me another thrill.
It was the first time I had broadcast and it was
therefore a new experience. Twice during the
two weeks the program was put on the air over
WJZ. I was careful to give them the pieces
that had found highest favor with my audi-
ences, one of which was my own waltz, which
everyone seems to like."
On being asked if he would broadcast again
Levitzki said: "Not at present. I shall have a
busy season at Avon-by-the-Sea preparing for
my European tour of next Winter. You know I
have never played in Europe, my reputation has
been made almost wholly in this country, and
now I go to Europe with an American reputa-
tion, thus reversing the usual order. I have en-
gagements to play with all the big orchestras
and shall visit every European country except
Russia, playing in all about seventy concerts
on the tour."
Mr. Levitzki was interviewed at the Ampico
Recording Studios where he came with a party
of friends to hear his recording of the "Wald-
stein Sonata" of Beethoven.
Radio Show for Milwaukee
MILWAUKEE, WIS., May 31.—The Wisconsin
Association of Music Merchants will be asked
to unite with the Wisconsin Radio Trades Asso-
ciation when the radio men put on their annual
exposition at the Milwaukee Auditorium. Space
is now being sold for the exhibits at the exposi-
tion and it is expected that not only will the
main arena of the Auditorium be used this year,
but the smaller halls as well. Last year the
show drew 30,000 people and dealers from all
parts of the State attended the convention.
Dates for the show this year have been set for
October 4 to 9, inclusive.
Miss Dorothy Dinkle has been appointed man-
ager of the sheet music and musical instrument
departments of the Collins-Decker Co., Green-
ville, Tex.

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