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Association Programs
At the ChicagoGathering
Details of the Sessions of the Music Industries Chamber
of Commerce, and the Various Divisional Unit Organiza-
tions Which Will Meet From June 5 to June 9 in Chicago
The talks will be devoted to musical instru- with his officers, has mapped out a thoroughly
ment promotion, the speakers being Max J. interesting four-day program for the members
de Rochemont, of the LafTargue Co., for pianos; of that body. With the exception of Monday,
A. J. Kendrick, Brunswick-Balke-Collender Co., when the merchants will attend the opening
phonographs, and William J. Haussler, of C. luncheon, all the sessions will be confined to
Bruno & Son, on wind and string instruments. the morning hours, and President Uhl has em-
The arrangements for the luncheon are in phasized the fact that the meetings will begin
the hands of the Piano Club of Chicago and an promptly at the scheduled hour of 9:30 a. m.
Tuesday, June 7, has been set aside as Na-
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tional and State Association Day, and associa-
tion men will have the opportunity of learning
what has been accomplished during the year
The Headquarters of
in forming State and local associations to
affiliate with the national body in accordance
E. R. Jacobson
B. BRITTAIN WILSON
with the plan laid down at the convention in
President Music Industries Chamber of
New York last year.
Commerce
Editor of
Wednesday, June 8, will be Piano Contest
LTHOUGH there arc sonic details uf the
Day, when reports will be received regarding
program of the 1927 National Music In-
the progress of piano-playing contests in vari-
dustries Convention to be whipped into
ous cities of the country. On the same evening
shape, the general plans for the sessions to be
the delegates will attend the grand finals of
held at the new Hotel Stevens, Chicago, during
the Greater Chicago Piano Tournament, to be
the week of June 6 have been completed, and
held in the ballroom of the Hotel Stevens.
there is every indication that they will carry
Will Be in Room 1312
Thursday, June 9, has been set aside as "Busi-
out the announced purpose of making the
ness Betterment Day," and there will be several
gathering distinctly businesslike in character.
Several of the associations have, as usual,
programmed talks and discussions on matters
During the Convention
of trade importance, but it is significant that
a majority of these discussions will have to do
with the sales promotion program upon which
the industry has been engaged this year.
The keynote of the convention, if there can
The Permanent Chicago
be said to be a keynote, will revolve around
Offices of THE REVIEW
the idea of making America a nation of music
makers rather than one of mere music listeners,
Are in the
and the question will dominate the discussions
at the gathering.
A
Hotel Stevens
Republic Building
Chamber of Commerce
June 6-9
Although there will be meetings of the aux-
iliary board of the National Association of
Music Merchants, and a luncheon of the board
of control of that body on Sunday, as well
as a dinner and meeting of the directors of
the Music Industries Chamber of Commerce
on the same evening to whip the final details
of the convention program into shape, the of-
ficial opening of the sessions proper will be
marked by a luncheon and mass meeting of
the Music Industries Chamber of Commerce
at the Hotel Stevens on Monday, June 6, when
reports on the various Chamber activities will
be presented to the members at large. E. R.
Jacobson will preside.
209 South State Street
elaborate program of entertainment has been
planned for the occasion. Among the artists
will be Marilyn Miller, the popular star of
"Sunny," now playing at the Illinois Theatre,
and Lee Sims, the pianist of radio fame.
The regularly accredited delegates to the
Chamber of Commerce will meet again at noon
on Thursday, the final day of the convention.
Music Merchants'
Association
June 6, 7, 8, 9
President Edward H. Uhl, of the National
Association of Music Merchants, in association
NEWARK. N. J.
ESTABLISHED 1862
ONE OF AMERICA'S
GRANDS
E. H. Uhl
President National Ass'n of Music Merchants
talks and discussions on matters that have to
do with piano merchandising, such as the carry-
ing charge, the 1 raining of salesmen, main-
tenance of prices, the handling of trade-ins, etc.
'{Continued on page 7)
FINE PIANOS
UPRIGHTS
THE LAUTER-HUMANA