Music Trade Review

Issue: 1927 Vol. 84 N. 2-SECTION-2

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
In Two Sections—Section Two
MUSICAL n EROIANDISE
Section of the
MUSIC TRADE FEVIEW
JANUARY 8, 1927
"Tune-in" on the
HOHNER
HARMONY §
HOUR •
And "Cash In" on the Qrowing
Demand for Hohner Harmonicas
O stimulate interest in good music and emphasize the
T
possibilities of the harmonica, M. Hohner, Inc., is
broadcasting its third annual series of musical programs
and instruction known as the Hohner Harmony Hour.
On Friday evenings at 8:30 o'clock a varied program of
high-class harmonica music is presented through powerful
radio stations located in New York, Boston, Philadelphia,
Pittsburgh, Washington, Buffalo, Cleveland, Detroit and
Chicago, reaching an audience of millions of people in
all parts of the country. In addition to the musical num-
bers, a five-minute period of instruction is conducted by a
well-known harmonica expert.
At the close of each program the radio audience is invited
to procure copies of the Free Instruction Book, entitled
"How to Play the Hohner Harmonica." Thousands of
these books are being distributed direct and through deal-
ers who are prepared to meet the demand; and the steadily
increasing sales indicate that people are buying Hohner
Harmonicas as a result of this effective dealer tie-up.
M. HOHNER, Inc.
Dept. 65, 114 East 16th Street
New York City
>n Address:
King Street, U ., Toronto
n ise dealers will obtain un
ample supply of the Free In-
struction Books and "cash
in" on the results of Hohner
adccrtising.
Health
Portability
Durability
nl
Accuracy
(Convenience
Popularity
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Musical Merchandise Section of The Music Trade Review
Sensational
VALUE!
This Classy Modern
Extension Resonator
TENOR-BANJO
Its GREISCH built
Usual Trade Discount
H E R E ' S r o o m in
every Music Mer-
chant's stock for a
banjo like this.
Good-looking! U p - t o - d a t e !
And priced to please that vast
army of average purses who
don't need and can't afford a
$100.00 concert instrument.
I Jut don't get the idea that this is just
a piece of merchandise produced to
sell at a price. It isn't!
It's a real musical instrument. The
scale is faultless. The tone is big and
full, intensified to real brilliance by
an extension resonator of strictly
modern type. We've built it hand-
somely—the best of materials, the
finest of finish. Tt looks good and IS
good!
Genuine Mahogany!
THE RIM is Genuine Mahogany, 5-
plv laminated construction. Finished
in natural brown mahogany color.
Satin hand rubbed finish. Sixteen pro-
fessional cast brackets, and grooved
straining hoop. Selected white calf-
skin head.
Also made in Regulation 5-String
Banjo and Banjo-Mandolin models at
the same price.
THE RESONATOR is Genuine Ma-
hogany, laminated construction. Ex-
tension, detachable, open type. Nat-
ural brown mahogany color, dull satin
rubbed.
THE NECK is 3-piece rock-maple, in
shaded brown mahogany finish. Ebony
reinforcing
strip through
center
makes it warp-proof! Has ebony
heel, headpiece and fingerboard, pearl
inlaid. Regulation, full-sized patent
pegs with ivory-celluloid buttons.
You'll be setting new standards of
value in your town if you are the first
with the new Gretsch "Twenty-Five"!
It looks and plays like twice the price.
Order No. R25—The New Gretseh
"Twentv-Five" R e s o n a t o r Tenor
$25.00
Banjo. Each
(Subject to custom-
ary trade discount)
Gases for the
"TWENTY-FIVE"
No. R5—Black long-grain keratol
over fiber shell. Fleeced flannel lined.
Leather handle. Nickel plated lock
and catches. Each
$6.00
No. R14^1)e Luxe Case. Black, seal
grain keratol. over 3-ply veneer shell.
Silk plush lined. Crotch neck sup-
port. Leather handle. Nickel plated
lock and catches. Each
$22.50
Prices of Cases subject to the cus-
tomary trade discount.
The Fred Gretsch Mfg- Co-
Musical Instrument Makers Since 1883
60 Broadway, Brooklyn, N* Y*
Branches: New York City — Paris, France — Markneukirchen, Germany
9

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