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34
The Music Trade Review
"If You See Sally"
Scoring in St. Louis
With Any FEIST'Song
McCrory Massed Display, in Conjunction With
Broadcasting of Feist Number, Creates Wide
Public Interest
The Leo Feist, Inc., song, "If You See Sally,"
has been an outstanding success in St. Louis
territory, being played by numerous orchestras
and, of course, sung in the vaudeville houses.
The widest audience, however, has been due
to its programming through station KMOX
MAY 7, 1927
for the piano by M. Witmark & Sons. Musically
it is a deft combination of the schottischc and
the fox-trot and the effect is exhilarating and
intensely satisfying to all who love rhythm,
motion and melody. There is plenty of all these
qualities in "Stepping On the Ivories." As
performed by Vincent Lopez it has established
itself as a great favorite practically overnight.
New Quincke Publications
W. A. Quincke & Co., of Los Angeles, Calif.,
have just added to their "Early Grade Com-
positions" three numbers by William Rerwald.
LOVE IS JUST
A UTTLE BITj
OF HEAVEf
kr
AL BRYAN
ABEL
Counter Display of
by a popular artist known as "Irene." All of
this has resulted in a heavy sale of "Sally" at
the St. Louis music counters and in the music
stores in the surrounding cities.
During the intensive programming of "Sally"
the J. G. McCrory Store was induced by Rudy
"If You See Sally"
These are "Dancing Snowflakes," "Over the
Fence" and "The Cello." Other interesting
publications added to this catalog are "Rustling
Leaves," by W. A. Quincke; "Impromptu
Espanol," by Sioma Berngarten, and a sacred
number called "A Glimpse of Him," by Mary
Carr Moore.
Records Triangle Numbers
Art Gillham, the famous Whispering Pianist
and exclusive Columbia record artist, has re-
turned to New York following a five weeks'
tour of the most important radio broadcasting
stations of the country. While here Mr. Gill-
ham will record fourteen numbers for the
Columbia Co. Among these will be "Now I
Won't Be Blue," "I'm Longing for My Old
Gal Sal" and "I'm Only Another to You,"
songs published by the Triangle Music Publish-
ing Co.
WHAT
L w
the titled
bi
hi
ous
Lltf
to
LEO. FEIST t inc,
FEIST BLDG.,
231-235 W. 40 th ST.,
NEW YORK.
Window Display of Same Number
Baie, the Feist St. Louis representative, to
arrange what was probably the most sweeping
display on an individual song designed in some
time. This was a combination display, using
a full window of "Sally" title pages with a
massed background of title pages of the same
song at the lengthy McCrory counter.
This co-operation with the publisher on an
individual song during the period of a special
exploitation campaign is well worth noting,
and the massed effect of title pages of "Sally"
in the window and at the sales counter justifies
reproduction here. It was an unusual hook-up
and the activity at the sheet music counter
indicated that the impressive showing of title
pages, with frequent piano demonstrations
made a combination that produced sales.
These displays were also, a tribute to the
merit of the song and its ability to make the
public respond. "Sally," by the way, is a Wal-
ter Donaldson number, and this fact, too, was
partly responsible for the interest in this par-
ticular selection by the retailer.
"Stepping on the Ivories"
Vincent Lopez, known to millions as one of
the most popular entertainers on the air, has
recently added to his repertory a singularly live-
ly and attractive novelty, aptly called "Stepping
On the Ivories." It is written by John Mc-
Laughlin, himself one of the cleverest pianists
of the day, and published in attractive form
The Starr Piano Co., maker of Gennett rec-
ords, has just signed for exclusive record rendi-
tions a popular singing artist, Dolores Valesco.
Among her first releases will be "I Don't Want
to Forget," "I'm Only Another to You" and
"Now I Won't Be Blue," all publications of
the Triangle Music Publishing Co.
BUY YOUR MUSIC FROM
BOSTON
Publishers
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and Supply Every Requirement of Music
Dealers
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDKA OF
TITLE FOR ESTIMATE
311 West 43rd Street
New York City
CANY PUBLISHER.
o*» O-J WRITE FOR. PR.ICKB
2054W.LAKE ST CHICAGO. ILL