Music Trade Review

Issue: 1927 Vol. 84 N. 18

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
STEINWAY
w
ie INSTRUMENT of the IMMORTALS
w>>
One of the contributory reasons why the Steinway
piano is recognized as
THE WORLD'S STANDARD
may be found in the fact that since its inception
it has been made under the supervision of members
of the Steinway family, and embodies improve-
ments found in no other instrument.
fe^
STEINWAV &r S9NS
HAMBURG
LONDON
,

Since 1844
Builders or Incomparable
[[PIANOS. PLWERSNREPRODUCING PIANOS
The Baldwin Co-operative Plan
will increase your sales and solve your financing problems.
to the nearest office for prices.
Write
PEASE
THE BALDWIN PIANO COMPANY
CINCINNATI
CHICAGO
8T.
INDIANAPOLIS
DENYIB
DALLAS
LOVIB
LOWISYIIiUB
NIW TOBK
PEASE PIANO CO.
BAN rRANClBCO
Gonoral OCoti
Ave. and Barry St.
Bronx, N. Y. G.
M. Schulz Co.
Mmnufmcturer$ since 1869
Schulz Small Grand
Schulz Upright Piano
Schulz Aria Divina Reproducing Pianos Schulz Player Piano
Schulz Period Art Pianos
General Office*
711 Milwaukee Are.
CHICAGO, ILL.
Southern Wholesale Dept.
1580 Candler Bide
ATLANTA, GA.
The Stradivarius of Pianos
Factories and
General Offices
BOSTON
cfjubert Piano Co.
1 West 139th Street
New York, N. Y.
PIANOS and PLAYER-PIANOS
ESTABLISHED 1884
MEHLIN
A name which has stood for the highest quality *f
tone, workmanship and finish for OTer forty years
NEWBY *c EVANS CO.
4OX-41O W«at 14th Str—t
N«w York, N. Y.
PIANOS
"A Leader Among Leaders'*
THE GABLE COMPANY
Makers o/Conover, Cable, Kingsbury and Wellington Pianos; Carola, Solo
Carola, Eupkona,Solo Euphona and Eupbona Reproducing Inner-Playera
CHICAGO
PAUL G. MEHLIN & SONS
Wareroomi:
509 Fifth Are., near 42d St.
NEW YORK
mnribe
. A QUALITY PRODUCT
FOR OVER
QUARTER OFA CENTURY
"Acknowledged the
World's Best Piano"
Executive Offices: 437 Fifth Avenue, New York
Factories: Baltimore
POOLE
^BOSTON-
Main Office and Factories
Broadway from 20th to 21st 8t»
WEST NEW YORK, N. J.
GRAND AND UPRIGHT PIANOS
AND
PLAYER PIANOS
~ ~ l ^ ^ = j Inc. 1917 E~75
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
J1UJIC TIRADE
VOL. LXXXIV. No. 18 Published Every Saturday. Edward Lyman Bill, Inc., 420 Lexington Ave., New York, N.Y., April 30,1927
8ln
*£ £ • # » » J ent "
New York State Dealers
Organize in Syracuse
S. H. Morecroft Elected President of Association of Music
Dealers of the Empire State in Organization Meeting in Syra-
cuse—New Association to Affiliate With the National Body
YRACUSE, N. Y., April 27.—The organiza-
tion of the music merchants of the Empire
State into a trade association is now an ac-
complished fact as the result of a two-day con-
vention held at the Hotel Syracuse, here. The
proceedings went along according to program
with a machine-like precision that reflected great
credit on the committee which made arrange-
ments for the meetings and particularly upon the
ability of S. H. Morecroft, the general chairman,
who acted as presiding officer.
Although the attendance, so far as numbers
were concerned, was rather discouraging, it
nevertheless was representative of all sections
S
Glenn L. Chesbro, Secretary
of the State, with an excellent showing from
New York City. There is every indication that,
having been successfully organized, the mem-
bership of the Association will grow rapidly for
the reason that a number of those unable to at-
tend the convention made known by letter their
desire to participate. The new association was
formed under the general plan as suggested by
the National Association of Music Merchants
and application was made at once for affiliation
with the national body.
The convention sessions were opened with a
luncheon yesterday noon at which the visitors
were officially welcomed to the city by Clarence
Hancock, Corporation Counsel of Syracuse, the
response being made by L. Schoenewald, of New
York, the newly elected president of the New
York Piano Merchants Association. Mr. Scho-
enewald, incidentally, outlined some of the very
important benefits of Association work and
pledged the support of the New York City
dealers to the State body.
The first formal convention meeting was held
yesterday afternoon with Mr. Morecroft presid-
ing as temporary chairman and C. L. Dennis
as temporary secretary. The dealers got down
to business quickly and first listened to a talk
by Frank J. Bayley, of Detroit, president of the
Michigan Music Merchants Association, regard-
ing the benefits of co-operation among trade
members as they had been experienced in that
State.
Mr. Bayley declared that there existed a
crisis in the piano trade which made co-opera-
tive activities essential. There was real need
for the members of the trade to launch or to
participate in a movement for the re-establish-
ment of the American home and for educating
the public to the fact that music and the piano
were the foundation stones of the home. There
was much being done in the trade, he admitted,
but he held that most of the work was unor-
ganized, conflicted at many points and needed
some strong central direction to make it effec-
tive.
As he expressed it "the dog has too
many tails and no head."
The dealers were particularly impressed with
Mr. Bayley's statement to the effect that only 40
per cent of the homes of the country were
equipped with pianos and that the remaining
60 per cent were being supplied by the trade at
the very slow rate of about 1 per cent per an-
num which was not rapid enough to take care
of even the replacement of the worn out instru-
ments. Mr. Bayley addressed the meeting as the
representative of President Edward H. Uhl, of
the National Association of Music Merchants.
In a characteristic talk, full of wit, John J.
Glynn presented to the assemblage the formal
resolution calling for the organization of the
S. H. Morecroft,
President of New Association
New York State Music Merchants' Association
which was promptly, seconded by H. G. Hyde,
of Cortland, and adopted by the convention. In
his introductory remarks Mr. Glynn told of
what had been done by the New York City asso-
ciation in bringing about a greater spirit of
friendliness among the dealers of the city, in im-
proving business methods and meeting business
problems and in checking legislation inimical
to the industry, such as the recent lien law.
Constitution and by-laws drafted along the
lines of those under which other State associa-
tions are operating successfully were read by
(he chairman and adopted practically without
discussion and the association also took formal
action to affiliate with the National body.
The slate of officers for the first year,- as
presented by the nominating committee under
)he chairmanship of Mr. Schoenewald, was
elected unanimously as follows: President, S.
H. Morecroft, Syracuse; First Vice-president,
John J. Glynn, New York; Second Vice-presi-
dent, B. E. Neal, Buffalo; Secretary Glenn L.
Chesbro, Syracuse, and Treasurer, William H.
Levis, Rochester. The directors are: Three
years, Burton Michael, Syracuse; H. G. Hyde,
Cortland and J. H. Godard, Syracuse; two years,
M. Doyle Marks, Elmira; Jerome W. Ackerly,
Patchoguc, and T. A. Goold, Buffalo; one year,
Edward Weeks, Binghampton; M. J. Slason,
Malone, and F. W. Baumer, New Rochelle.
(Continued on page 16)

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