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The Music Trade Review
National Advertising Discussed at
Northern California Ass'n Meeting
H. J. Eustace Addresses Gathering of Salesmen on How National Advertising Aids
Their Work—R. A. Forbes Entertains Local Victor Dealers
CAN FRANCISCO, CAL., April 21.—Visitors
^ to California usually retain an affectionate
remembrance of the Yosemite Valley, which is
probably one of the reasons why Frederick P.
Steinway, on receiving a wire from Sherman,
Clay & Co. for a Steinway concert grand for
the new hotel in the Valley, not only picked out
the piano himself, but also autographed it.
Harald Pracht, retail sales manager for Sher-
man, Clay & Co.'s store here, said that the con-
cert grand is for the Ahwahnee, in Yosemite
Valley, a modern, new million-dollar hotel, to be
opened during the coming Summer season. The
architect characterizes the style of architecture
as "environal." It is at the foot of Half Dome,
IN
which towers a mile above it. From the hotel
can be seen Half Dome, North Dome, Washing-
ton Column, the Royal arches, Yosemite Falls
and Glacier Point.
Considers National Advertising Is Educational
There was a good attendance at the dinner
meeting of the Music Trades Association of
Northern California, held on Tuesday, April 19,
at Hotel Stewart. Shirley Walker, president of
the Association, presided. The featured speaker
of the evening was H. J. Eustace, Pacific Coast
representative of the Curtis Publishing Co., the
publications of which carry an enormous
amount of national advertising. Mr. Eustace
spoke on "Salesmen Tying Up With National
19 0 0
American Perfected Piano Wire, by winning the
Gold Prize over the whole world at the Paris
Exposition, shattered once and for all the popular
belief in the superiority of foreign wire.
Since that time, Perfected Piano Wire has con-
stantly maintained its superiority. Today it is
used in every leading American make of piano.
This finest wire, absolutely guaranteed against
breakage, is the most economical you can use.
Cheaper grades of wire, with their frequent break-
ing and inability to hold tonal qualities, are far
more costly in the end.
For over sixty years, American Perfected Piano
Wire has met every test of strength, resonance
and endurance. We welcome your inquiry for
detailed information.
American Steel & Wire
Sales Offices:
CHICAGO
208 So. La Salle Street
CLEVELAND
Rockefeller Building
DETROIT
Foot of Firrt Street
CINCINNATI
Union Trust Building
MINNEAPOLIS—ST. PAUL
Merchant! Nat'l Bank Bldg., St. Paul
ST. LOUIS
506 Olivo Street
KANSAS CITY
417 Grand Avenue
OKLAHOMA CITY
Firrt Nat'l Bank Bldg.
BIRMINGHAM
Brown-Marx Bldg.
MEMPHIS
Union and Planters Bank Bldg.
SALT LAKE CITY
Company
NEW YORK
BOSTON
PITTSBU RG H
PHILADELPHIA
ATLANTA
WORCESTER
BALTIMORE
BUFFALO
WILKES-BARRE
DALLAS
DENVER
Walker Bank Bldg.
30 Church Street
185 Franklin Street
Frick Building
Widener Building
101 Marietta Street
94 Grove Street
32 So. Charlei Street
670 Ellicott Street
Miners Bank Bldg.
Praetorian Building
First National Bank Bldg.
United States Steel Products Company
SAN FRANCISCO
LOS ANGELES
PORTLAND
SEATTLE
APRIL 30, 1927
Advertising." He told some very interesting
facts and figures regarding national advertising
and selling, his data pertaining especially to the
music dealers. One of the main points made by
Mr. Eustace was that salesmen can get a lot of
instruction out of national advertising and this
instruction helps them in their sales work.
Roy A. Forbes Entertained Victor Dealers
Roy A. Forbes, general sales manager of the
Victor Talking Machine Co., entertained Victor
dealers at a luncheon held in the Red Room of
the Bohemian Club, on Monday, April 18. They
beard a very enlightening and able message to
the trade, according to James J. Black, treasurer
of the Wiley B. Allen Co., who was present.
Mr. Forbes told his guests of the progress of
the talking machine business and of the loyalty
and appreciation of the Victor Co. The trade
was 100 per cent represented. Mr. Forbes has
left with H. H. Murray, chief engineer of the
Victor Talking Machine Co., and Otto May for
Los Angeles. They are driving and planned to
visit the Yosemite Valley en route to the South.
Paul Fink, of the Aeolian Co., Is Here
A visit to Sherman, Clay & Co., at head-
quarters here, is being paid by Paul Fink, of the
Aeolian Co. Mr. Fink visited the Oakland
branch this week also.
A Million Dollars Would Publish Many Songs
The Oakland Times, regarded as a staid and
steady business paper, published under date of
April 15 news of the incorporation of a million
dollar music publishing enterprise for Oakland.
According to the Times, Nat Vincent, stated to
be the composer of "I'm Forever Blowing
Bubbles," is at the head and the corporation is
called Nat Vincent, Inc.
Small Piano Attracts Attention
A piano so small that it just escaped being a
"pocket" edition is being shown by Sherman,
(lay & Co. It is a Ricca & Son instrument and
has a good tone. The piano has four and a half
octaves and is shown as a novelty. It is con-
sidered ideal for a yacht, for instance, where
everything has to be shipshape and space is an
even greater consideration than in a modern
apartment.
The "Doll Dance" Still Interests Fans
Ed. Little, of Sherman, Clay & Co., is very
much pleased with the continued success of the
"Doll Dance." The fact that it is being fea-
tured this week and next week at the new Roxy
Theatre, New York, where the orchestra has 120
players, is considered an acid test of success.
Buys Stock of Firm
MILWAUKEE, WIS., April 23.—The Flanner-
Hafsoos Music House, Inc., 417 Broadway, Mil-
waukee, recently bought out the stock of
Schefft's Music House, successors to the old-
established firm of Ross, Schefft & Wcinmann
Piano Co., which was organized 1901 under the
firm name of Ross & Schefft Piano Co. In
1904 A. G. Weinmann was admitted into this
firm and the business carried on under the name
of Ross, Schefft & Weinmann Piano Co. until
April, 1923, when Chas. H. Schefft took over the
business under the above-mentioned name.
Brunswick Dividends
The directors of the Brunswick-Balke-Col-
lender Co., at a recent meeting, have authorized
a dividend of 75 cents per share on the out-
standing common stock of the company to
stockholders of record at the close of business
on May 5, 1927, and payable May 15, 1927.
Buys the Hodek Shop
WILRF.R, NF.R., April 25.-—The Hodek Music Shop,
operated for several years by F. W. Hodek, was
sold last week to Richard and Emil Kliment.
The former is a skilled violin maker.
Consult the Universal Want Directory o$
The Review. In it advertisements are inserted
free of charge for men who desire positions.