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APRIL 23, 1927
Prismatone, "The Instrument of Colorful
Music," Wins Brunswick Prize Contest
$3,000 Awarded to Miss Mildred Bux as First Prize for Name and Slogan for New
Musical Instrument of the Brunswick's Production
' I 'HE recent contest which was sponsored by
*• the Brunswick-Balke-Collender Co. for the
naming of their new musical instrument has
just been decided by the judges in favor of
the name, "Prismatone," with the slogan, "The
the $500 prize for his suggestion, "The Bruns-
wick Synchromatic"; slogan, "A new age, a
new instrument."
The Brunswick Prismatone is the develop-
ment of much research on the part of the
engineers of the Brunswick-Balke-Collender
Co., which was striving to create a mechanical
instrument which would reproduce the all-
important bass and treble tones with fidelity.
Miss Mildred Bux, the winner of the first
prize, after she had been notified of her good
fortune, told the Philadelphia representatives
of the Brunswick Co. that her family have had
a Brunswick phonograph in their home for
many years, that they had one of the first
Brunswicks in her town and naturally she had
been a Brunswick booster. "When," she goes
on to say, "I heard the new musical instrument
on which the contest was being held I was so
delighted with it that it was simple to suggest
many names, for I realized that here was an
eighteen months and one son age six weeks,
tesiding here in Port Angeles, and have been
a member of Uncle Sam's coast guardians for
quite some time. In selecting a suitable name
and slogan for this great new Brunswick in-
strument, it was far from an easy task and I
devoted many sleepless hours in going through
various research methods to get at what I con-
sidered a suitable name and slogan."
New Orleans Tuners
Meet at Grunewald's
A. J. Lehmkuhl, General Manager of Company,
Stresses Importance of Regular Piano Tun-
ing
NEW ORLEANS, LA., April 16.—The local divi-
sion of the National Association of Piano Tun-
ers held its regular monthly meeting at Grune-
wald's recently, which was well attended by the
members. A. J. Lehmkuhl, general manager of
Grunewald's, emphasized the necessity and im-
portance of tuning a piano three, or at least two,
times a year. He explained how a piano may not
appear to be badly out of tune, but will be below
pitch if allowed to stand without tuning over a
period of six months.
The following were present at the meeting:
Emile W. Nagel, president; Charles A. Hart-
man, vice-president; Harry H. L. Hecaud, sec-
retary and treasurer; William F. North, A. F.
Conner, W. L. Drewes, A. J. Faust, F. J.
Romano, F. Ross, A. W. Thompson, Leo N.
Lawrason, Vincent Imbrigulio, E. R. Caldwell
and O. Malmquist.
Consult the Universal Want Directory of
The Review.
Mildred Bux
Instrument of Colorful Music," which was sug-
gested by Miss Mildred Bux, of 1212 Melrose
avenue, Melrose Park, Pa. This name and its
slogan were chosen from over a million sug-
gestions, or their particular application to the
instrument which they name. The prize of $3,000
was awarded to Miss Bux after a careful dis-
cussion and consideration on the part of the
judges, who were chosen from among promi-
nent advertising men and noted musicians.
The second prize of $1,500 was awarded to
Mrs. Herman Arky
Mrs. Herman Arky, 2003 Murphy avenue, Nash-
ville, Tenn. Her suggestion was, "The Bruns-
wick Philharmonic," and the slogan, "Many
instruments in one, one instrument in many."
There seemed to be but little to choose between
the two winning slogans and names, but "Pris-
matone" received the most votes for first place.
A U. S. Coast Guard, P. L. Dickerson, Sec-
tion Base 13, Port Angeles, Wash., was awarded
11
The Music Trade Review
Pratt Read
Products
keys actions
players
P. L. Dickerson
instrument far ahead of anything I had ever
heard in the line of mechanical reproducing
instruments."
Mrs. Herman Arky, whose suggestion, "The
Brunswick Philharmonic," "Many instruments
in one, one instrument in many," won for her
the second prize of $1,500, like Miss Bux, has
always been an enthusiastic Brunswick booster.
Mrs. Arky, who lives at 2003 Murphy avenue,
Nashville, Tenn., is a graduate musician and
has taught piano for many years. A most
interesting part of h(;r teaching has been her
use of the Brunswick phonograph to illustrate
to her pupils the piano ability of such great
masters of the keyboard as Josef Hofmann
and Leopold Godowsky, who have been record-
ing for Brunswick since their beginning in the
industry. Mrs. Arky explained her use of the
Brunswick instrument in that connection that
''Its clarity and resonance of tone makes the
records of the great artists as stimulating as
personal interpretations of master musicians."
There is just a touch of romance in the
awarding of the third prize of $500 to P. L.
Dickerson, who is a U. S. Coast Guard, at
Port Angeles, Wash. His selection, "The
Brunswick Synchromatic," "A new age, a new
instrument," was awarded the prize for its good
rating by all the judges. Mr. Dickerson's story
tells how his prize will be especially acceptable.
"I am a married man." says Air. Dickerson,
"with a wife and two children, one son age
are shipped on time.
When we make a
p r o m i s e y o u can
count on it.
W h e n you want
quick s e r v i c e you
can get it.
We have over
200,000 sq. ft.
of manufacturing
space to back you
up with.
Write us at the
first opportunity.
PRATT, READ & CO.
Established in 1806
The PRATT READ PLAYER ACTION CO.
Deep River, Conn.