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APRIL 16, 1927
The Music Trade Review
Duo-Art Shown at the Elizabeth Home
Beautiful Show by Sleckman & Wolfe
More That 60,000 Visitors Hear Demonstrations of the Duo-Art and Various Other In-
struments Handled By This Well-Known New Jersey Firm
ELIZABETH, N. J., April 9.—Sleckman & sign was a feature of the display, and the vari-
Wolfe, Steck and Aeolian representatives ous other instruments shown were for the most
in this city, recently had a very attractive ex- part in the attractive two-tone antique finish.
hibit at the Elizabeth Home Beautiful Show, The background of the display was a beautiful
high honors, Miss Ferguson has played in
nearly 300 concerts under her own management
in all parts of the country. She uses the
Baldwin piano.
The young pianist's ingenuity in placing her
artistic career upon a distinctly business basis
has aroused wide interest in musical circles
throughout the country.
Alex McDonald Brings
an Optimistic Message
Sohmer & Co. Representative Tells Members of
Chicago Piano Club That Pianos Can Still Be
Sold With Proper Effort
Alex McDonald, of Sohmer & Co., New York,
brought a message of optimism to the Chicago
trade on his visit here last week. In addressing
the members of the Piano Club <>f Chicago, he
pointed out that the steel industry last month
had the greatest month in the history of its
business and cited other examples that em-
phasized good basic conditions.
Like other members of the trade he pointed
out that hard work is necessary to sell pianos,
and said: "In our store in New York, we never
relax, for although we have created prestige and
a name through advertising and organized mer-
chandising methods, we find that as soon as we
relax for a moment we immediately feel a
change in the business.
I believe that the
American people can be sold pianos. They prob-
ably will not buy pianos, but we can sell them."
Sleckman & Wolfe Duo-Art Display
where some 60,000 visitors had an opportunity silk decorated drape, handsome in color and de-
of listening to demonstrations of the various in- sign, which attracted much attention in the dis-
struments shown. Not only did the company plays in the show window at Aeolian Hall, New
develop contact with a most satisfactory num- York. The exhibitors were particularly pleased
ber of worth-while prospects during the show, with the interest shown in the display by music
but as n. direct result of the display sold a Stein- supervisors and teachers, who apparently are
way Grand Duo-Art.
fast gaining a new aspect of the value of the
A period model Weber Duo-Art Sheraton de- piano and the reproducing piano.
Young Cincinnati Pianist
Incorporates Herself
Miss Faye Ferguson Hits Upon Novel Plan for
Insuring Her Successful Promotion as a
Concert Pianist
O., April 11.—Miss Faye Ferguson,
a young concert pianist of recognized ability
who has appeared as soloist with the New
York, Philadelphia and Cincinnati Symphony
Orchestras, as well as in recitals, reveals her-
self as one of the few artists who combine with
their musical ability a keen business sense,
CINCINNATI,
Faye Ferguson
for she has shown a new way by which new
pianists may finance themselves over the often
lengthy period white they are developing a
reputation and building financial reward.
Miss Ferguson, in short, has incorporated
herself as Faye Ferguson, Inc., under the laws
of the State of Ohio, and will be governed by
a board of directors. Her friends have sub-
scribed for stock in her corporation and the
money will be used to promote her as a concert
artist. Although only twenty years old, she
has succeeded in having scores of her friends
in Cincinnati and neighboring cities subscribe
for the stock, not alone as a matter of friend-
ship but. as a good business investment.
During the five years since she graduated
from the Cincinnati Conservatory of Music with
Steinway Officials to Sail
I\ Reidemeister, treasurer of Steinway & Sons,
New York, plans to sail for Europe on April
19 on the S. S. "Reliance." He will confine his
visit to the branch of Steinway & Sons in Lon-
don and the Steinway factory in Hamburg, Ger-
many, and will return late in June. Paul H.
Schmidt, assistant to the president of Stein-
way & Sons, will also sail for Europe on the
S. S. "Paris" on April 23 for a two months'
stav abroad.
Consult the Universal Want Directory of
The Review.
Specially Finished Steinway Grand
on the New Atlantic Liner "New York
' I ''HE equipment of the magnificent new Ham-
burg-American liner "New York," which ar-
rived in the port of New York early this week
i.n her maiden trip, includes a special Steinway
grand finished in white enamel in the Baroque
style, which occupies a prominent place in the
beautifully equipped main salon of 'the ship.
The 21,500-ton vessel was launched in Ham-
burg last October and was christened by the
wife of Mayor Walker of New York. In view
of this fact the ship received a formal welcome
upon entering New York harbor from the
Mayor and his staff and representatives of the
German Government.