Music Trade Review

Issue: 1927 Vol. 84 N. 13

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Beethoven Week
"Celebration Nation Wide
Memorial of Centennial of Famous Composer's Death Observed in Ev-
ery Section of the Country—Event Sponsored by Columbia Phonograph
Co. Brings Co-operation of Musicians, Civic Authorities and Trade
HE national celebration of the Beethoven space in a national list of over 200 daily news- Marshall, Grace Leslie, Charles Stratton and
Centennial Memorial Week, sponsored papers.
Frederick Bower.
by the Columbia Phonograph Co., Inc., On Saturday evening, March 26, at the same
As a feature of the broadcasting the Colum-
in which churches, colleges, schools, civic or- concert, through the same twenty-two radio bia Phonograph Co. presented to all listeners
ganizations and music dealers in more than
stations, the second program was broadcast.
who requested it a beautifully printed illus-
two hundred cities participated,
trated booklet, "The Life and
was inaugurated Saturday evening,
Works of Beethoven."
March 19, by a Beethoven concert
A very important part of the
at Carnegie Hall, New York, broad-
Beethoven Week were the civic
cast over twenty-two radio stations
concerts held throughout the coun-
of the National Broadcasting Co.
try. Over 150 concerts in as many
chain, covering the entire United
cities each presented a comprehen-
States.
sive Beethoven celebration with a
The opening program included an
program including the following:
Sponsored by
explanatory lecture on Beethoven's
Reading of the Centennial ad-
Beethoven "Week.
Columbia Phonograph.
Fifth Symphony by Walter Dam-
dress written by Daniel Gregory
March 20-26
rosch, assisted by the Musical Art
Mason, of Columbia University;
Company
Quartet; a talk by Dr. John H.
first performance of Walter Dam-
Findley on what Beethoven means
rosch's explanatory record at the
JJ
to our civilization, and the playing
piano of the "Funeral March" from
C
"tTte Sonatas
of the allegretto and presto from
the Third Symphony, distributed
Jhe Symphonies
lk
! Quartet Opus 59, No. 2, in E minor.
free to the schools and civic meet-
(MooaHalM Sonata). Op. 17,
for Puaofcrtt; ill Four Pam; 3
' The Musical Art Quartet is com-
ings by the Columbia Phonograph
1ANS psy trfbate to
]>. Soaata In A CKr-mmt Soatta)
! posed of Sascha Jacobson, first
Co.; civic exercises with readings
hi
Beethoven this **cdc, cotnniciii-
"f p.*— v—"- «od F w . i i T a m ,
*7JO
• violin; Bernard Ocko, second violinp
by mayors of the cities of a
No-4.iaBPtal.Oe.
O. taaaai Appoatooaa,
Tcxutyaftbcworld'tgrcatcttcampcacr.
ia F tflaot. for K-ofam. Op. J7. fc
toPa™
__
U-y
I b e Columbia Centennial Edition d
Louis Kaufman, viola, and Marie
Beethoven address; sermon on the
m. l i a ^ i a i y No. J,ia OOaoc.
the Maiterwarks of Beethoven (elec-
((jkaKUirVtlRPara.
SLoo
Romaet-Rosanoff,
'cello.
These
religious aspects of Beethoven read
trical recordings, complete, without
Conductors
abridgement other thin conventional
artists used four Stradivarius in-
in the churches and lectures on
CLtvsecaon No.'* CM*"*!)
repeats) is presented by the Colombia
andSoloistf
Phonograph Company u an appropriate
lUli Weiaganocr
struments presented to them by
Beethoven.
prrrranent
tribute
to
the
master.
Here
Oa. 5J5rSTrW ..!........»7.«.
in this immutable treasury will every
Sir Hour J. Wood
Louis Sterling, chairman of the
Felix M. Warburg.
Sir Tboau B** music-lover find the symphonies, the
Sir Hamilton H*nr
anartra, and the sonatas in the special
board of the Columbia Phonograph
In addition to Chairman George
Sir George Heoscbel
Ignal Friedmaa
Co., Inc., recently arrived from
Eastman, National Advisory Cen-
The message of Beethoven's mntic
V . H. Squire
will be delivered in behalf of Beethoven
Albert Saaunoo*
London for the celebration here
tennial body members stated to be
Week by Walter Damrosch, assisccd by
laaer Scrlag Qaanet
Williui Murdoch
and met with civic leaders and
the Musical Art Quartet, and vocalists,
«*.QaanaciaGlCabe.
present at the opening ceremotiies
^ . if. Ho. L; m Six Pun..
who are broadcasting the Beethoven
members of the Advisory Body
included Dr. Felix Adler, James M.
iaCMiaot,
Hoar o%Sunrday, March 19, and Sat-
Centennial
urday, March 2.6, Over the following
at the Hotel Ambassador, Monday
Beck, Robert Bridges,. Arthur Bris-
«DL Qualm ia B fht,
stations: WBA*. w i n , WJAI, WTAO,
jyteratun
Op. a. Ma. Si M S" P m
WCtt, W R , WmC, WCJH, WCAS, WTAM,
noon.
bane, Dr. Nicholas Murray Butler,
L CaaweaUI Eeur by Dmalel
WWJ,
W 1 4 I , D O N , XSD, WOC, WCCO,
M
W D A I , WOT, W t U S . WSM, WSB, WUC
One of the most striking forms
the Rev. S. Parkes Cadman, Fred-
2. Batlcfcxu A.pecn of Banbo-
Foil details of this program will be
i
of
recognition of the importance of
given on the radio page.
erick R. Coudert, John W. Davis,
5.
O«ac
TrJbaat
I
D
*L Qaanat ta C Mmjoc,
The Masterworks seri« of the Co-
4. Booklei oa life end Work, of
Op. JJ. No. ). ia Eljbt P m . . .
Beethoven Week was the Com-
Norman H. Davis, Robert W. De
lombia Phonograph Company, includ-
J6. Quartet ia F Miaac,
ing the Beethoven Centennial Edition,
V Special Soppkaxat of Cofcw
memorative Service at the Cathedral
Forest, William T. Dewart, John
OiL^uSuFn
bi» 3eeifaovea Ceateaoul
contains 60 albums of the greatest
MaatmPorU usaet.
works of the greatest composers from
of St. John the Divine, in New
Dewey, Robert "Erskine Ely, Harry
Bach to Strauss.
York,
Sunday evening, when 3,500
Harkness Flagler, Daniel Frohman,
COLUMBIA PHONOGRAPH COMPANY. Inc.
persons heard Bishop Manning and
121 Wot Jrth Street. New York City
Will H. Hayes, Charles E. Hughes,
I
Walter Damrosch deliver addresses
Frederic A. Juillard, Rollo Ogden,
on Beethoven and the choir sing
Ralph Pulitzer, Samuel W. Rey-
A RECORD LIBRARY OF THE WORLD'S GREAT MUSIC
Beethoven's Mass in C.
burn, Mrs.. Arthur Sachs, Frederick
Bishop
Manning spoke
first,
T. Steinway, Augustus Thomas,
pointing out the ennobling work
Paul M. Warburg, William Allen
AT.BW" PROCESS R S C O U D S
done by the composer and suggest-
White and Rabbi Stephen S. Wise.
Mufa thtffcwr War -
£UtteH
ing that modern musicians could
Beethoven Week, sponsored by
not do wrong to follow in his steps.
the Columbia Phonograph Co., at-
"Just 100 years ago, on March 26, 1827,
tracted a great deal of attention all over the Mr. Damrosch, at the piano, gave an ex
country. As a part of its campaign to impress planatory lecture on Beethoven's ninth sym- the man to whom we pay honor here to-
the significance of this week upon the public phony, the "Choral Symphony," with the night lay dying," he said. "It is right that
{Continued on page 28)
consciousness, the company used large-size assistance of a vocal quartet comprising Olive
T
BE E T H O V E N
J
L
ta
r
Columbia
".
ESTABLISHED 1862
NEWARK. N. J .
—;
MANUFACTURERS OF PIANOS! OF QUALITY
Ik
~-
L'A.UTER
UPRIGHTS
GRANDS
THE LAUTER-HUMANA
^ E
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
MARCH 26," 1927
"No mail today, thank you!"
Who ever heard of a woman . . . or anyone in fact . . . turning down the post-
man? Who ever heard of anyone refusing to accept mail, particularly at home?
Canvassers and salesmen frequently have trouble getting a satisfactory inter-
view—but mail . . . NEVER! It always gets in and almost a hundred times
out of a hundred, gets read!
The Weaver Company and its dealers are cashing in on the welcome invari-
ably accorded the postman. An important part of the "Weaver Way" is a
comprehensive campaign of Direct-Mail advertising directed at your prospects,
about your store, your pianos and you!
The Weaver Way is successful. It might be used to increase your business
and profits just as it has for hundreds of others.
// we are not represented in your territory, we will be very
glad to give you full particulars. Write for information now.
WEAVER PIANO CO., Inc.
York, Pa.

Download Page 5: PDF File | Image

Download Page 6 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.