Music Trade Review

Issue: 1927 Vol. 84 N. 13

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
Boosey & Co., Ltd., Acquire American
and Canadian Rights of Enoch Catalog
Well Known Standard Publishers Now Handle Full Catalog of English Standard
Publishing Firm, Including Many Well Known and Popular Numbers
^ V N E of the most important announcements
^^^ made in the standard music publishing
field in recent years is that Boosey & Co., Ltd.,
have acquired the American and Canadian
rights for the extensive catalog of Enoch &
Sons. The New York offices of Boosey & Co.,
Steinway Hall, 113 West Fifty-seventh street,
lake over at once all Enoch & Sons activities
;ind sales.
The Enoch catalog is composed of important
ballads, octavo music and much specialized
material. In recent years Enoch had acquired
the publications of a number of American com-
posers, and these, together with its important
English compositions, have achieved wide-
spread importance. Many American singers,
including John McCormack and Reinald Wer-
renrath,' have programmed Enoch publications
;md a number of its songs have appeared on
better-class talking machine company records.
The acquisition of such salable works for
American and Canadian consumption by Boosey
& Co. added to this latter firm's already ex-
tensive and important publications of every
description will give further strength to an
important English and American music publish-
ing organization.
Among the more important Enoch & Sons
songs acquired by the American offices of
Boosey & Co. are May H. Brahe's "I Passed
P>y Your Window," numerous works of the late
Easthope Martin, including "Come to the Fair"
and "The Holy Child," "Thanks Be to God,"
by Stanley Dickson, and a number of songs
by Landon Ronald, Mana-Zucca and Frank H.
(jrey. There is also to be found in the Enoch
talalog a collection of songs from the great
French composer, Madame Chaminado.
Pallma Publishers Now
in Their New Offices
has been through all the various branches,
including wholesale, jobbing and retail. He
has done a great deal of promotional work
with the dealer and.brings to the Pallma Pub-
lishers wide experience, thus making an ideal
combination. He was at one time associated
with Col. Goetting, of the A. H. Goetting Co.,
Springfield, Mass., sheet music jobber. In ad-
dition to having a wide acquaintance among
'he dealers, band, orchestra and professional
trade, he is well versed on office management
and is introducing a system to co-operate and
serve the trade to the greatest possible extent.
Mr. Papineau will relieve Frank Pallma, Jr., of
niiiny of the details of office management and
Mr. Pallma will then be able to devote more
personal attention to the dealers and more time
to the publication end of the business.
The Pallma Music Publishers have enjoyed
;;ti unusually rapid growth since introducing
their catalog two years ago. They have estab-
lished a reputation as publishers of high-class
standard numbers. These include a library
edition of piano solos and songs, a concert
edition of songs, a sacred edition of songs,
violin solos, "Pallma Trio Series," consisting
of piano, violin, 'cello, organ music; "Pallma
Octavo Series/' for male and mixed voices, and
"Piillma Library Orchestra Edition."
Among the recent outstanding Pallma suc-
cesses are "Just for To-day" and "When
Twilight Comes," sung by John McCormack.
The former is a prayer set to music by Blanche
Ebert Seaver and the latter a song with violin
and 'cello obbligato with words by Harold
Home and music by H. J. Tandler. Both
numbers have been recorded and are enjoying
a wide demand. Dealers from coast to coast
arc featuring and displaying the numbers with
special displays and with great success.
A formal opening of the new headquarters
of the Pallma Music Publishers will be an-
nounced at a later date, and in the meantime
the company is extending an invitation to its
many friends in the trade to visit the new home.
Location in Lyon & Healy Building Gives
Greater Facilities—W. B. Papineau of Great
Aid to Organization
CHICACO, 111., March 19.—The Pallma Music
Publishers, Chicago, formerly located at 509
South Wabash avenue, are now ready to serve
lhe trade in their new home, 713-14 Lyon &
Healy Building, 64 East Jackson boulevard.
The new quarters, which give the Pallma
W. B. Papineau
Music Publishers more than double the space
formerly occupied, are among the finest in the
city. They have been furnished and treated
in accordance with the high standard which
marks the Pallma publications, that are known
throughout the country as "Publications of Dis-
tinction." The new quarters include private
offices, reception room, editorial room, whole-
sale mail order distribution room and a beauti-
ful studio. The furniture throughout is of the
finest walnut finish, while floor coverings and
draperies have been selected to harmonize with
the furnishings.
In connection with the expansion of the busi-
ness, Frank Pallma, Jr., head of the company,
has associated with him W. B. Papineau, well
known to the trade. Mr. Papineau started in
the music business a number of years ago and
New Forster Numbers
CHICAGO, I I I . , March 19.—Among the latest
numbers to be added to the catalog of the For-
ster Music Publisher, Inc., is "You Are the One
For Me," a fox-trot with words and music writ-
43
Songs that Sell
Blue Skies
Irving Berlin
Here or There (As Long as I"i
With You)
Carolina Mine
Swanee River Trail
Raffs
What Does It Matter
Irving Berlin
1 Never See Maggie Alone
That's My Hap-Hap-Happiness
My Sunday Girl
Mv Baby Knows How
Yankee Rose
C'est Vous
Some Day
Just a Little Longer—Irving Berlin
When the Red, Red Robin Comes
Bob, Bob, Bobbin' Along
Put Your Arms Where
They Belong
Always
Remember
I'm on My Way Home—
Irving Berlin
That's a Good Girl Irving Berlin
Fin Tellin' the Birds
Tellin' the Bees
(How 1 Love You)
I'd Climb the Highest Mountain (If
I Knew I'd Find You)
T h a t ' s What I Call a Pal
So Will I
In the Middle of the Night
Because I Love You
Irving Berlin
At Peace With the World—
k'rving Berlin
How Many Times Irving Berlin
I Never Knew What the Moonlight
Could Do
BOOKS THAT SELL
New Universal Dance Folio No. 12
Peterson's Ukulele Method
World's Favorite Songs
Tiddle De Ukes
Strum It With Crumit (Comic Uku-
lele Song Book)
IRVING BERLIN Im
1607 Broadway New York City
ten by Walter Donaldson and Paul Ash. The
number is not only being featured at the Ori-
ental Theatre by Paul Ash's Orchestra, but by
artists throughout the country. Another is
"That Saxophone Waltz" by Berry J. Sist and
Jules Mingo, featured by Boyd Center, popular
record artist, Paul Whiteman and other promi-
nent artists.
Sigmund Rombcrg, composer of such notable
musical comedies as "The Student Prince,"
"Maytime" and other successes, is the composer
of the new Shubert operetta "Yo-San," founded
on the beautiful play "The Willow Tree."
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
44
The Music Trade Review
MARCH 26, 1927
"The Winding Trail"
"Swanee River Trail"
Winning Popularity
Featured in Cleveland
With Any FEIST' Song"
IF IDIDNTN
KNOW YOUR.
HUSBAND"
(AND YOU OlDNt KNOW MY WIFE)
A Clever Comedy Song
ly
L WOLFE 3IL6ERX
nd ABEL SAER,
A
OF YOU*
Waltz
Melody
HONOLULU
MOON'
hy
FRED LAWRENCE
SAM ,
THE O L D
ACCORDION MAN
DIFF RENT
DONALDSON \
NOVELTY/
Rather Be
THE GIRL ,
IN YOUR ARMS
(Than The Girl In Your Dreams)
by
Thompson cmd Archer
WISTFUL
AND BLUE .
A Fascinating Fox Trot Melody
RUTH ETTING W
'LIAN DAVIDSON
LEO. FEIST, Inc
FEIST
A new addition to the catalog of Sherman, Clay
& Co., and one which in the short time since its
release has won wide favor, is called "The
Winding Trail." The lyric is by George Hay-
den and the music by George P. Howard,
adapted from the melody of "The Old Re-
frain," by Fritz Kreisler. This latter feature of
"The Winding Trail" will quickly introduce it-
self to the music dealer as a number with un-
usual possibilities. As a matter of fact, "The
Winding Trail" is already making a deep im-
pression with orchestra leaders and the general
public in territories where it has been exploited.
The Sherman-Clay organization has been very
much gratified with the early reception of "The
Winding Trail" and has felt justified in planning
an unusually heavy campaign to further the in-
terest of the number.
Irving Berlin Takes
Over Big English Hit
A New H i t by Walter
Donaldson W Paul Ash
Writers of " Thats,,
New Sherman-Clay Number Played by Many
Orchestras Immediately Upon Its Release
BLDG
231-235 W. 4OV ST.,
JVETV YORK, MY:
"I've Never Seen a Straight Banana," With
1,000,000 Sales in England, to Be Specially
Featured Here
Irving Berlin, Inc., has just taken over a song
from the Lawrence Wright Music Co., of Lon-
don, entitled "I've Never Seen a Straight
Banana."
This song has already sold close to a million
copies in England, and it is to be given an im-
mediate campaign. The orchestrations and spe-
cial slides will be off the press within a few
days, and it is the' firm's intention to cover the
entire country through its branch offices, with
a view of putting the song over for a quick
hit.
The melody is very catchy and should prove
« big orchestra hit. A special publicity hook-
up is being effected with the Banana Growers'
Association, whereby prizes will be offered for
a straight banana. A number of large dance
halls and theatres are offering special prizes for
straight bananas, and the number will undoubt-
edly enjoy a great deal of newspaper publicity
through that medium.
Berlin Issues Its
Saxophone Folio No. 1
First of Series Includes Number of Best Sellers
in the Current Irving Berlin Catalog
Irving Berlin, Inc., 1607 Broadway, New York
City, has just announced its "Saxophone Folio
No. 1." According to the sales department of
the Berlin Co., this will be the first of a series
of new saxophone books which will be released
several times each year and will embody popu-
lar sellers from the current Berlin catalog. The
first book contains such successes as "Because
I Love You," "Remember," "Always" and
similar works of importance. The arrangements
are in three keys, covering the most important
and popular of saxophone instruments.
Competition from Hagerstown
HAGERSTOWN, MD., March 19.—There was re-
cently organized here the Isador Bloomberg
Music Co., with offices at 317 Hamilton Boule-
vard. The first song by the new firm i,s entitled
"The Voice of Love Came Back to Me." The
number is already being played by several or-
chestras in this vicinity.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Special Window Display Hooks Up Berlin
Number With Jolson Appearance in That
City
Al Jolson, now touring the country in "Big
Boy," recently appeared in Cleveland, Ohio.
Wherever Jolson goes the dealers in the com-
munity are quick to take advantage of his ap-
pearances by displaying the songs he sings. Jol-
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Featuring "Swanee River Trail"
son is not only one of the outstanding enter-
tainers in the music world to-day, but he is an
interpreter of songs of particular types in
which he has no equal. What is meant by that
is to say that not only does he sing a song
well, but through his method of delivery he
actually created a desire for the music. Such a
desire becomes sales when the music he has
presented is properly displayed in the stores in
those cities in which he appears.
During Jolson's stay in Cleveland several of
the leading dealers there made special show-
ings of the different songs which he pro-
grammed. Among these was the showing in the
J. G. McCrory store of the Irving Berlin, Inc.,
number "Swanee River Trail." The window
carried a very large-size placard with the cap-
tion "Al Jolson's Own Song 'Swanee River
Trail'." Surrounding this were title pages of
the song upon each of which was a large-size
photographic reproduction of Jolson's head.
There was no danger of any passer-by missing
either the title of the song or knowing who was
the singer. For a hook-up of this character
with a musical show, featuring a prominent
character such as Jolson, such a display proves
an ideal one. In other words, all that was
needed was to put over the title of the song
and by indication tell who the singer was. Mc-
Crory reported a very heavy sale on "Swanee
River Trail" and the other songs that Jolson
programmed.
W. R. Anderson Dies
Will R. Anderson, music composer and
arranger, who for the past twenty-one years
has been associated with the firm of M. Wit-
mark & Sons, died at his home, Ridgewood,
N. J., on Saturday of last week, following a
nine days' attack of pleurisy. Mr. Anderson was
forty-seven years old and is survived by his
widow, Elizabeth. He had a host of friends in
the music industry and his compositions and
specialized works were widely known.
Heads Publishers' Section
W. Rodman Fay, of G. Schirmer. Inc.. b^ads
the music publishers' division of New York
City, in the plan to aid the Salvation Army's
1927 Maintenance Appeal. For the past several
years both standard and popular publishers have
taken a very active part.

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