Music Trade Review

Issue: 1927 Vol. 84 N. 13

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
37
The Music Trade Review
MARCH 26, 1927
teenth street, Long Island City, N. Y., is back
at his desk after a short illness. He reports
lhat he was considerably cheered up upon his
return to find a letter from a woman who
reported that she had a Grover Non-Tip bridge
Members of Organization Invite Support of Non-Members to National Promotion on her banjo that she had been using con-
stantly for twenty years. She stated that the
Campaign for Which Funds Are Being Raised by Association
bridge was apparently still good for active
service, but she thought it was about time for
The minutes of the meeting of the National a new bridge, something that at least is reason-
f HICAGO, ILL., March 19.—Members of
^ * the Association of Musical Instrument Association, held in Buffalo on March 3 and 4, able.
Manufacturers of Chicago who are not mem- were read by the secretary and a discussion
bers of the National Association of Musical followed on the campaign launched to attain
1
Instrument & Accessories Manufacturers arc a slogan for the musical merchandise track .
invited to subscribe to the fund being raised It was pointed out that the slogan has for its
by the national body for the promotion of music purpose the idea of promoting and stimulating
musical instruments and for the best slogans
and musical merchandise.
Following the action of the Eastern asso- valuable prizes are to be given. The slogan
ciation in inviting non-members to subscribe is to be brief and to the point, and it is the
to this fund, a resolution was adopted at the belief that there will be many interesting
monthly meeting of the Association of Musical features of a promotional nature in connection
Instrument Manufacturers of the Chicago Zone, with the stimulation of music that this slogan
held Thursday evening, March 17, inviting those will bring about.
Entertainment for the visiting delegates of
members who are not associated with the
national organization to participate in the pro- the trade to the National Convention in June
Hie Slipperiest
was discussed and plans are being made to
motional work.
Combination
Eve.r
hold
a
luncheon
for
the
visiting
manufacturers
It was pointed out that, although some of
by Hand of Man
the manufacturers are not members of the of musical merchandise in addition to the ban-
National Association of Musical Instrument & quet.
Holton oil t u i more than a quarter century of outstanding
Accessories Manufacturers, they are in sym- In the absence of President Walter Gotsch,
•uccest in its favor and is more popular with musician* to-
day than ever before.
pathy with the aims of the association and A. E. Hunter, vice-president, presided at the
A staple ail-year-round article in constant demand.
receive the benefits of the sales-promotion meeting.
Sanitary and clean.. N o . 1 for Trombones and Saxophone'*.
Holton Clark* for valve*. N o . 3 for Clarinets. Retails at
work now under way.
$.25 a bottle. Write for information on our term* to dealers.
The national association has assessed its
The Holton Agency Franchise becomes more valuable each
B. R, Hunt in East
year. Write about it,
members approximately one-eighth of 1 per cent
"Ovtt iOO.OOO Bottlti Soli Ynrly"
of their annual sales for a period of two years
UNION CITY, IND., March 21.—B. K. Hunt, of
for the purpose of a sales-promotion campaign.
the B. R. Hunt Mfg. Co., is leaving this week to
FRANK HOLTON & CO.
The non-members are invited to co-operate with
cover the entire East. His itinerary will in-
MfnfattuTtn of Hcllon'i— Amtrtca'i Grtalnl BandItutrimtnU
this work by subscribing annually for two years
56? CHURCH ST., ELKHORN, WIS.
i
clude Pittsburgh, Baltimore, Philadelphia, New
any amount that they desire and to remit same
York City, Boston, Utica, Buffalo, Toronto and
to the treasurer of the local association.
other large cities. He expects to cover the
Wm. F. Ludwig, of Ludwig & Ludwig, who New York trade for one week beginning March
is a member of the sales-promotion committee 25. Several new products have been added to
of the national body, emphasized the importance the company's line and samples will be shown
of this work in promoting and advertising along the route.
Good profits and continual "Repeat"
Sales in handling LEWIS SPECIAL-
musical merchandise. The sales literature that
TIES.
We are manufacturers (and/or) dis-
has been sent to dealers suggesting copy and
tributing jobbers for "RAO" (patent-
Grover Back at Desk
mats has had a good response. He stated that
ed)
Aluminum-wound-on
Steel
Strings; "Joachim" tested gut and
over 240 dealers have written in for the use
wound strings; "Lcmeir" Shoulder
A. D. Grover, head of A. D. Grover & Son,
Pads; "Wondertone" steel, gut and
of mats and advertising copy for promotional
wound strings; "Tricolore" gut and
advertising and emphasized the benefits of this Inc., manufacturers of banjo bridges and other
wound strings; "Magic" Special steel
violin E strings; "Ficker" and
accessories for stringed instruments, 180 Thir-
campaign for the entire industry.
"Lewis" Artists Violins; "Prell,"
Chicago Zone of Musical Instrument
& Accessories Manufacturers Meeting
r
oltoris
Efectric
DEALERS OBTAIN
QUICK TURNOVER
Banjo and Drum Heads
Genuine Rogers "Quality brands"
were given Medal and highest
awards over all others.
Kant Krack Cases
"The Quality
Five grades to select from, cheapest
to the very best.
White calf
heavy.
Supreme"
GEIB & SCHAEFER CO.
Manufacturers
in thin, medium and
"Sartory" and other fine Bows.
A carefully graded line of violins
and all accessories for the "profes-
sional" trade.
We give "Quality and Service" and
never argue on adjustments.
Catalog and full information on re-
quest. "Lewis" Strings are known
throughout the country.
Wm. B. Lewis 6c Son
Specialists in Violins, Strinys,
20 7 So. Wabash Avenue
Accessories
Chicago, 111.
Musical Instrument Cases
Joseph Rogers, Jr., & Son
Sold by all Leading Jobbera
FarminfcUl*, N. J.
17S1-I N. Central Park A T . . Ckica*.
Paramount, Orpheum and
Langstile Banjos
Sold by Leading
LYNBROOK NU-ART BANJOS
(Registered United States Patent Otticc)
The Most Marvelous Toned Banjos on the Market
Dealers
M.LLANGE
¥
Established 28 Years
225 E. 24th St.
New York
DRUMS, TAMBOURINES, CYMBALS, UKULELE BANJOS
ALBERT HOUDLETT & SONS, Inc.
™ Meirosc street
OLIVER D1TSON CQ
BOSTON. .MASS
Established 18CI
Monnfiftnrrrt
Importer! and Jobber* af
Gold Medal Strings
SEND FOR TRADE PRICE LIST OF
for
Violin, Viola,
'C«lio and Bass
for musical instruments
Gold-plated Steal «ad
Wound Strings
Gibson Musical String Co.
Belleville
N. J.
MULLER & KAPLAN
154 East 85th St., N. Y.
MUSICAL
MERCHANDISE
Attractive Specialties.
Modern Service
EBTABLIIHED 1»»«
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
38
How W. J. Dyer 6? Bro., York Dealers
Tied Up With Local York Band Concert
Attractive Window Display of York Band Instruments Featured in Conjunction
With Public Concert of the Brown & Bigelow Institutional Band
CT. PAUL, MINN., March 21.—Brown &
Bigelow, one of the country's largest pro-
ducers of highest quality specialty advertising,
have a wonderful industrial band that ranks
as the finest factory band in the Northwest
and one of the finest factory bands in the coun-
try. This band is under the very capable
direction of John G. Gerken, who is also per-
window, showing a complete line of York in-
struments, made by the York Band Instrument
Co., of Grand Rapids, Mich., in all of Un-
popular finishes. Interest was added to the
display by showing pictures of the band, poster
announcements, and a striking, large photo of
Director Gerken in the center of the window.
A:", the free concert was a matter of con-idcr-
MARCH 26, 1927
the new wholesale musical instrument and ac-
cessories department recently established by the
company. Mr. Doser is a man of wide experi-
ence and his efforts will be supported by a com-
plete stock of representative instruments and
parts.
Ditson Handles L. & H.
Line in New England
Oliver Ditson Co., of Boston, to Distribute Full
Lyon & Healy Line in That Territory
Lyon & Healy, Chicago, has appointed the
Oliver Ditson Co., of Boston, as New England
distributor for all Lyon & Healy instruments,
including the Washburn line. Lyon & Hrjaly
have been a strong factor in the musical life of
Chicago since its founding back in 1864, while
the hou>e of Oliver Ditson, founded in 1783,
lias been equally as strong in the East. This
arrangement brings into closer relation two of
I he oldest houses in the country. As New Eng-
land distributors for Lyon & Healy products,
the Ditson Co. will carry a complete stock of
instruments, assuring the New England trade
adequate service.
Takes Over Band
Department in Moline
York Display of W. J. Dyer & Bro.
sonnel director for the Brown & Bigelow able public interest, the display of York
institution. The band gives a free concert each instruments registered a tremendous impression
year in the mammoth St. Paul Municipal Audi- on window shoppers of St. Paul.
torium.
On the occasion of their concert this year
W. J. Dyer & Brn. dressed up a special York
1 >ETROIT, MICH., March 21.—Yahr-Lange, Inc.,
las appointed Charles T. Doser as manager of
New Yahr-Lange Manager
MOUNK, I I I , March 21.—Edward Petit, who for
the past four years or more has had charge of
the band instrument department of the J. H. C
Petersen's Sons Co., this city, has taken over
the department and moved it from the Peter-
sen store to the Jenkins Radio Store at 104
East Second street. Mr. Petit will represent
the Chicago Musical Instrument Co., and handle
Bacon banjos, Martin band instruments and
other well-known lines.
Bedford Music Go. Chartered
Incorporation papers have been issued to the
P>cdford Music House, Bedford, O., which has
a capital stock of $15,000. The incorporators are
T. P. Reitinger, Earl W. Aurelius, Clyde L.
Mettel, Richard S. Horan and H. W. Work-
Satisfactory Results
FROM ANY INSTRUMENT CAN BE
OBTAINED BY USING ONLY
Best Quality Strings
Note—-Wound Silk or Compound Seconds and
Thirds should always be used on a Ukulele
O1DES7 AND L4JKST HOUSE INTMTBAM
TRUEgOLO
AND
KLEERTONE
Dependable
STRINGS
MUSICAL M
WHOLESALE
ONLY
CATALOG ON
APPLICATION
MUSICAL
MERCHANDISE
Meet All Demands
ESXAtLgHCD iaS«
CBruno
tr&on inc.
STANDARD MUSICAL STRING C O .
SSI' 35B FOURTH AVE - N.Y. C
VICTOR
TALKING
MACHINES
BRUNO AffiJ/rc SECURITY
122 Cypress Ave., cor. 131th St., New York
DURRO
Musical Merchandise Feature Section Once-a-Month
VIOLINS
BOWS
STRINGS
Appears in the Second Issue of the Month
AND
STEWART
Live Merchandising Articles
Retail Selling Ideas
New Profit Makers
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
Get the habit. Read regularly the Monthly
Musical Merchandise Section of The Review
Buegeleisen & Jacobson
S'7-9 Union Square
Pictorial News
Page of Trade Humor
News of the Dealers
YORK
Watch for the Next Issue!

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