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MARCH 19, 1927
The Music Trade Review
Welte Pipe Organs Feature of the
Barker Bros. Music Store in Los Angeles
T h r e e I n s t r u m e n t s U s e d in T h i s E s t a b l i s h m e n t — G u y e t t e , M a n a g e r Birkel
Music
Store, W e s t E n d B r a n c h — F . O. E d w a r d s w i t h Local Columbia B r a n c h
T OS ANGELES, CAL., March 10.—The pop-
*—' ularity of the pipe organ seems to be de-
cidedly on the increase, at least judging by
the multiplication of makes which are being
represented in the various music houses in Los
Angeles. The prices are high, of course,
although installations of some models can be
made at a price which scarcely exceeds that
paid for some of the highest-priced reproducing
grand pianos.
The Welte pipe organ is strongly represented
by the music department of Barker Bros, and
through the efforts of J. W. Boothe, general
manager, the great establishment is well
equipped with installations from which the full-
est demonstrations Can be given. On the
eleventh floor, in the auditorium, a $25,000
Welte unit control theatre pipe organ holds
sway; on the second floor, adjoining the Orien-
tal rug section and period and antique depart-
ment, there is installed a $25,000 Welte multi-
control residence pipe organ, exclusive in its
multi-control feature which enables one to
arrange for a continuous program of twelve
selections from pipe-organ master rolls. Finally
for performance in the great main foyer, there
is under construction and very near completion
a $50,000 four-manual Welte concert organ.
Stores Operate on Budget
L. S. Lindsey, director of the Wiley B. Allen
Co., was a visitor in Los Angeles last week
from San Francisco. E. Palmer Tucker, South-
ern California general manager, stated that Mr.
Lindsey, after years of intensive study, had per-
fected a system whereby all of the various
stores of-the Wiley B. Allen Co. are provided
with an annual budget embracing all of their
operations for the different departments each
year. Mr. Tucker expressed keen appreciation
for this innovation which enables each branch
as well as the main store to anticipate and
make adequate plans in advance for the period
covered.
Artistic Salesrooms in West End
One of the most artistically appointed music
stores to be found in Los Angeles is the West
Lake branch of the Birkel Music Co., West
Lake Park. No expense has been spared and
especially good taste has been shown in the
decorations and arrangements of this charming
music store.
'. •:
Frank A. Guyette has been recently appointed
branch sales manager and is filled with enthus-
iasm and optimism for the future. Mr. Guyette
is well known in Los Angeles, having been for
fifteen years with two or three of the leading
music departments in this city and for some
time with the Birkel Music Co.
New Columbia City Representative
W. E. Henry, Los Angeles branch manager
of the Columbia Phonograph Co., recently en-
gaged the services of F. O Edwards as special
city representative. Mr. Edwards was for a
short time with Richardson's, Inc., previously
to which he was traveling representative for the
Cheney Phonograph Co. in Ohio, and still
earlier he was manager of the phonograph de-
partment for F. C. Henderson, Boston.
Broadcasting Being Made Regular Part
of Sales Work With St. Louis Dealers
Trade Believes Wider Interest in Music Will Be Inspired by This Work—Lehman
Piano Co. Making Special Knabe Period Exhibit—Baldwin Broadcasts
C T . LOUIS, MO., March 7.—A determined
offensive has been launched by local piano
dealers and others in the music trades to fur-
ther crystallize the renewed interest which has
been exhibited during the past week in music
by the buying public. Newspaper advertising,
the radio, and virtually all other mediums are
being enlisted in the campaign, which has for
its ultimate purpose the stimulation of sales.
Perhaps a unique plan that has been an-
nounced for encouraging activity on the part
of the public, is that of the Lehman Piano Co.,
exclusive distributor for the Knabe and the
Ampico. On March 4 it devoted half of its
daily hour over radio station KFVE to further
the plan of the local Board of Religious Organ-
izations, which is sponsoring the increased use
of music as an aid in the treatment of the sick
in the city's hospitals.
A program designed to "soothe" and "stim-
ulate," as well as appeal to the various other
sentiments of the individual was devised. But
one hospital in St. Louis, the City Hospital, has
made music a part of its treatment, but it is
hoped to extend it ultimately so as to embrace
every hospital. The city institution is the only
hospital west of the Mississippi to utilize reg-
ular music programs in aiding its patients.
"I believe that adoption of music in the hos-
pitals will demonstrate unqualifiedly to the peo-
ple that music is an absolute necessity," said
Frederick Lehman, president of the Lehman
Piano Co. "If it should be utilized generally
in all the hospitals of the city and State, it
would have a drastic effect upon the music busi-
ness and should go far toward encouraging a
greater and more widespread use of musical
instruments, which, consequently, will result in
greatly increased business."
Newspaper advertising is being indulged in
on an extensive scale by virtually all the large
dealers in the city, particularly by the Aeolian
Co. of Missouri and by the Baldwin Piano Co.
This company recently added the Columbia line
of phonographs and records to its products.
Local dealers also are showing great interest
in the plan announced by Walter Damrosch,
conductor of the New York Symphony Orches-
tra, in an address at the eleventh annual con-
vention of the National Association of Second-
ary Principals for the instruction by radio of
millions of American school children, "which
would make our children the most musical in
the world."
"My concerts and lectures over-the radio this
Winter for which I have weekly audiences of
millions," he said, "have given me the hope
that some day I might be permitted^ to broad-
cast weekly afternoon orchestral concerts, and.
thereby reach every public school and high
school in the country. If I. should carry on a
work like this on such a gigantic scale for the
next three years and then plant the seed for the
finer things of our life in the hearts of so many
millions of youngsters in our country, I could
guarantee to make our people the most musical
in the world. To some of you this may seem a
fantastic dream, but I consider it well within
the range of possibility. For every musical
program played by me I would forward the
teachers of the country a set of questions relat-
ing to the music and my explanatory comments,
together with the proper answers. In this way
a great interest in music could be aroused in the
smallest towns and villages as well as in the
larger cities."
Such a plan, local dealers agree, would do
much toward placing music on its proper plane,
and at the same time result in greatly increased
sales.
The Lehman Piano Co., distributor of the
Knabe and Ampico, is featuring an extensive
display of period style pianos, devoting its en-
tire window display space to a showing of
these instruments. The display represents
seventeen distinct designs, including Spanish,
Italian, William and Mary, Tudor, Colonial,
Louis XV and Louis XVI and others. The
display has evoked a good deal of interest on
the part of 4he public.
The Baldwin Piano Co., which recently con-
tracted with radio station KFVE, broadcast
its initial program Thursday night. The com-
pany is utilizing the station as the closing
feature of the sixty-fifthy]anniversary sale of
the business.
.^
The city during the past week was visited
by F. Joseph Bolz, vice-president, and J. Fred
Van Court, secretary atsj| treasurer, Otto Grau
Piano Co., of Cincinnati, and Henry Hewitt,
of the M. Schulz^ Co., <}£*thicago.
Zenith Corp. IsHLicensed
Under RGA Patents
s .
.*£**
"
•
i
Prominent Chicago Concern Enters Agreement
for Use of Radio Corporation, Westinghouse
and General Electric Radio Patents
CHICAGO, III., March 14.—The Zenith Radio
.'orp., this city, has entered into an agreement
with the Radio Corporation of America where-
by the local concern is licensed to use the
patents held by the Radio Corporation and',
also by the Westinghouse Electric & Mfg. CoJ
:
and the General Electric Co.
It is stated that the Zenith Corp. is the
first of the independent radio manufacturers
to be so licensed, and. in addition to paying a
lump sum for^such use as they have made of
continue to use dc-
^||
in the p
new agreement on a'
-sizable p^i&pts under
ent is the result of
^royalty basis."
i|l$
en carried on since)
negotiations thaf; Ha
3he dropping of two
1922 and will result
civil suits against the cindern regarding patent.
The agreement was 'sigrled by Mr. Zarnoff,
Gerard Swope, president of the General Electric
Co.; Walter Teary, vice-president of the West-
inghouse Co., and Commander E. F. McDonald,
president of the Zenith Radio Corporation.
Commander McDonald saidr
"We have carefully studied the patent sit-
uation and on advice of bur attorneys have
decided that the basic patents of the radio
industry are held by the Radio Corporation of
America and its associated companies. Among
its pioneer patents in radio are the inventions
of Alexanderson, Armstrong, Langmuir, Hull,
Rice,"White, Chubb, Lowenstein, Mathes and
many others.
"It is my belief that the recent appointment
by President Coolidge of the Radio Commis-
sion, as provided by the Radio law enacted by
the last Congress, and the licensing by the
Radio Corporation of America of an inde-
pendent manufacturer, constitute the two most
important developments in the radio industry
which have occurred since the inception of
radio broadcasting.
"Manufacturers licensed under the R. C. A.
patents will now be able to expand their facil-
ities with greater confidence in the security
of their investments and the future of the
industry, "all 6? which will enable them to ren-
der greater service' to the public. The radio'
industry has entered its first real state of
stability."
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.