Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
42
The Music Trade Review
Paul Whiteman Publications, Inc.,
Is Organized by Robbins-Engel, Inc.
New Firm Will Devote Its Activities to Special Compositions for Modern American
Symphonic Dance Orchestra—Robbins-Engel to Change Name Shortly
/^\NE of the most important announcements
made in the music publishing industry in
some time was made by Robbins-Engel, Inc., last
week, with the announcement that that firm had
formed a subsidiary company under the trade
name of Paul Whiteman Publications, Inc. This
new publishing firm will have as an active
figure the great, popular orchestra leader, him-
self, Paul Whiteman, and will also have at its
achieved unusual success and are an important
part of the stock of practically every legiti-
mate sheet music dealer in the country.
The main idea of Paul Whiteman Publica-
tions, Inc., is to be the encouragement of
American composers to write concert music for
the modern American orchestra. This means
that the composer must ever keep in mind the
requirements of the new instrumentation to be
MARCH 19, 1927
man's arranger, covering piano solos, Chester
Hazlett, saxophone solos, Michael Pingitore,
banjo solos, and Frank Sicgrist, trumpeter,
compositions.
All of the ensemble music will be orches-
trated by Ferdie Grofe. Each manuscript will
be played by the Paul Whiteman Orchestra,
under the direction of the leader himself, and
will be judged in actual performance before
publication. Once approved it will be turned
over to the Robbins firm for exploitation and
sale.
The chief editor of the Robbins firm is
Domenico Savino, who is also vice-president of
the company. The photoplay music catalog is
under his supervision and from four to six num-
bers are added to it each month. In addition
J. J ROBBINS
Pre
command the entire publishing organization of
Robbins-Engel, Inc.
Paul Whiteman is probably the recognized
leader of modern symphonic dance orchestra
combinations. He has not only developed con-
siderably the American taste for modern or-
chestras in this country, but his work and his
methods have done much to create and in-
crease a similar taste for modern American
compositions in European countries. He stands
for the very finest in American light music and
it is a tribute to the Robbins-Engel organiza-
tion that he has selected that firm for exploit-
ing his compositions and the compositions
which he will sponsor.
Robbins-Engel, Inc., while considered a pub-
lishing firm of the younger generation, having
been organized by Jack Robbins shortly after
his return from the war, has in this short space
of time become one of the most noted organ-
izations in the world for photoplay music, piano
solos, teaching music and groups of much spe-
cialized music which, properly presented, have
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found in such orchestras, particularly the saxo-
phones and the banjo. Either through lack of
knowledge or misconception, too little attention
has been given by arrangers in the past to the
full breadth of these new type musical combina-
tions. It is Paul Whiteman's intention to foster
the production, of light music for the modern
orchestra by publishing numbers suitable for it.
Whiteman's influence is tremendous and the
vogue of the saxophone is on the increase, mak-
ing necessary this minute attention.
Jack Robbins, the president and the directing
influence behind Robbins-Engel, Inc., has long
associated his company with big names. Rob-
bins, himself, has picked all the material the
firm has published and also the men to write
such material and the men to exploit it. This
is his policy and he has strictly adhered to it.
It has brought him unusual success. It is due
to carrying out this policy that the Robbins
firm has become exclusive publisher of the
compositions of such well-known writers as
Domenico Savino, Charles Previn, Hugo Frey,
Dr. William Axt, in the motion picture field,
and Rudy Wiedoeft, Vincent Lopez, Clyde
Doerr and Willard Robinson in that of instru-
mental music. With this background it is most
fitting that Paul Whiteman selected the Robbins
firm for the exploitation of his "new-day" com-
positions.
The catalog of Paul Whiteman Publications,
Inc., including Whiteman's own work, will also
have the compositions of Ferdie Grofe, Whitc-
CHAPPELL-HARMS, INC.
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Song of Songs
By My Fireside
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185 MADISON AVENUE
Brown Bird Singing
There's a Song in My Heart
I Look Into Your Garden
I Heard You Singing
Bells of St. Mary's
Thank God for a Garden
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NEW YORK CITY
Mr. Savino will now direct a special teaching
department which is to include numbers from
the first to the most advanced studies.
The general manager of the company is J. J.
llregtnan, who has been associated with Jack
Robbins since the firm's inception. Bernard
I'rager, one of the youngest and best-known
traveling sales representatives, long associated
with one of the leading standard-popular houses,
is now sales manager of the firm. The produc-
tion manager of the company is Stephen Levitz,
who has also been with the firm since it was
first organized.
It is understood that the firm name Robbins-
Engel, Inc., will in a short time be changed to
Robbins, Inc. Even after the change of Rob-*
bins-Engel, Paul Whiteman Publications, Inc.,
will continue as a separate subsidiary.
Jack Robbins is being congratulated by his
many friends in the trade for closing the im-
portant arrangement with Paul Whiteman and
doubtless this news will hold exceptional in-
terest to the entire industry. Jack Robbins,
himself, has had a most remarkable career and
the company under his direction has made won-
derful progress. With his vision and alertness
and his flair for conceiving the needs and select-
ing the material for all types of musical instru-
ments in solo or ensemble and properly exploit-
ing it, the future doubtless will record further
important achievements for his company.
Enters Publishing Field
William Jerome, one -of the pioneer song
writers, is again entering the publishing and
theatrical field with his own company. The
new firm is known as the House of William
Jerome.
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