Classic Mode

Music Trade Review

Issue: 1927 Vol. 84 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
MARCH 5, 1927
More Cunningham pianos are found in Philadelphia homes than
any other and you can accomplish the same results in your
city.
Ask for our plan of selling Cunningham pianos.
Manufacturers' Headquarters
Bauer Pianos
D
ECKER
Est. 1856
305 South Wabash Avenue
CHICAGO
PIANOS and PLAYERS
697-7O1 East 135th Street
& SON
New York
"MADR IIV A ltKOKER BINCK 1856"
Becker Bros.
Yes Sir—
Here's Our Baby
and a wonderful baby it is; only
3' 8" in stature, but 4' 6' in volume
of amazingly sweet tone.
Factory and
Warerooms:
767-769
High Grade Pianos and Player-Pianos NEW YORK
BJUR BROS. CO.
ESTABLISHED 1887
Makers of
Pianos and Player-Pianos of Quality
705-717 Whitlock Avenue, New York
Style W—3 ft. 8 la.
A Beautiful Cas«
Perfectly Finished
Price Moderate
Profit Possibilities Immense
Send for Catalogue of the Improved
Pimnos end Player Pianos
Grands
Uprights
Player-Pianos
KRAKAUER BROS., Cypress Avenne, 136th and 137th Streets
NEW YORK
Weter
Weser Bros., Inc.
Manufacturers—Est. 1879
520 to 528 W. 43rd St. New York
How Do You Move Pianos
Is Your Equipment Complete •
The New Buckeye Sill Piano Truck
is designed for stair and general han-
dling of grand and upright pianos.
The center wheel construction al-
lows the truck to balance and turn
without the usual lifting of the Truck
and the scraping and marring of the
floors.
No lifting is required to place the
truck on the center wheels, just push
Truck with Straps $39.00
down the bail, or lifting lever.
Hard wood sills, well bolted together forming a truss, make the platform of the truck
sufficiently stiff and rigid to stand the heavy duty that these Trucks are subject to.
Also City Skid Trucks, eight styles of End Trucks, Piano Hoists, Covers and Special
Straps. Ask for circular.
Manufactured by
SELF-LIFTING PIANO TRUCK CO., Findlay, Ohio
HENKELMAN
Pianos and Player-Pianos
of Superior Quality
Moderately Priced and Easy to Sell
Don't fail to investigate
402-410 Weil 14th St.
New York
"The Madison Tone—Supreme!—Its Own"
The Beit Commercial Value on the Market
MADISON
Piano Co., Inc.
Send Trial Order and Be Convinced.
Manufacturers of a
Pianos—Player-Pianos
HENKELMAN PIANO MFG. CORP.. 709-717 East 140th St. (at Jackson Ave.), N. Y.
KINDLER & COLLINS
52O-524 West 48th Street
PIANOS
PLAYER-PIANOS
New York, N. Y.
"Real Grand With a Real Tone"
219 Cypress Ave.
NEW YORK
STRICH&ZEIDLER
Grand, Upright and Player and
SHONINGER PIANOS
KSTABLISHBD 18M
Estcutivt Offictt
14»-151 Vast 188th Street
New Terk City
HOMER PIANOS
740-42 East 136th St.,
New York
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
REVIEW
THE
VOL. LXXXIY. No. 10 Piblished Every Saturday. Edward Lyman Bill, Inc., 383 Madison Ave., New York, N.Y., Mar. 5, 1927
Droop Ads
Single Copies 10 Cents
92.00 Per Year
Music House
7I)
( , ST.
Years of service
Make a t\udf*vt
Bring Home the Bacon
Rrfnn Buying a //<)«<»•, Cur. or Pinmo.
tin Ihr inslnUmrnl Plan.
Go about il in tliis way:
(•) Jot d 'hi Cirtfully tahulal* i . v c d Ecv"
Washington Music House Advertising Policy Is
a Steady Builder of Prestige for Merchandising
Methods and Instruments That Are Carried by It
V
bower of trumps when it comes to advertising.
It plays the advertising game to win every trick.
Kvery piece of copy released for newspaper
broadcasting has to count for something. That
it succeeds is amply illustrated by di-
rect returns, though it is conceded that
such returns are sometimes difficult to
trace, but when spread over a sufficient
E. F. DROOP & SONS CO.
length of time undoubtedly produce re-
sults.
1300 G Street
You can always spot Droop adver-
tising. It is artistic advertising in its
broadest sense. Its typography and
layout are uniformly the same. It is
generally three columns wide by ninety
lines, more or less, in length, and is
so designed as to stand out boldly on
the printed page, so that it seldom fails
to hit even the most casual reader
squarely between the eyes. Through
attractive cuts and illustrations and en-
ticing reading matter it is guaranteed
insurance in catching even the most
transient eye of the average newspaper
reader.
Most of the advertisements released
V* BM«MW* B*bj Gr.mJ MJtet th J>ucfirr Hour ih, FUy Horn
for broadcasting in the Washington
dailies are wrapped around such slogans
as "Founded in 1857," "Washington's
ELL sold is well purchased, and it has always been the
Oldest and Most Dependable Music
policy of this house to sell everything well. In order to do
this, it is necessary that every instrument, from highest grade
House," "Seventy Years in Business in
Grand Piano to most moderate price Upright, come only from
the piano factories manufacturing the finest pianos. We espec-
Washington," and "If It Is a Musical
ially like to sell the
Instrument We Supply It."
BRAMBACH BABY GRAND
On and After
Until F«b'y !»t
Although Droop advertising follows
February
First
Priced at:
BRAMBACH
conservative lines and there is nothing
111 Price la Reuouble IM Standard Illfh
BABY
GRANDS
$
Tkl Bro,m.back Bnhy Grnnd, in ip'tt of its U*c,'k »/ only
Will Be
flamboyant about it, yet it cuts a wide
i f**t » tnektt, tai s beautiful, round, rich, t'nijina qual-
Advanced
ity •/ f«M—eomiiW urith plenty of povtr. If ktykoard
In
swath of appeal for the buying public.
r*l»p#iM[« to tvtry demand of tke m««( tiacrtnff NMI-
Price
ewt. f'irtt and t**t, H t* diAtinftty a " N M N /njtrum««f."
Each advertisement invariably catches
Educate Your Children Musically »nd Start This Education Now!
the eye and rivets attention to the sales
Th« Ability to Play or Sing I" An Invaluable Asset in Every Life.
message. Such headliners as "Are You
Musical?" and "A Winter's Night
DROOP s MUSIC HOUSE, 1300 G
Around a Cozy Fire With a Victrola"
lend charm and force to the copy
that follows.
Cuts of a mother with
E. F. Droop & Sons Co., 1300 G street, N. W., her child at the piano, or of a girl playing the
piano, invariably attract attention and invite a
Washington, D. C.
This music store always holds the right reading.
ARIETY is the spice of life, and variety
in newspaper advertising that shades away
from the ordinary run of copy by branch-
ing out into real selling copy is to the fore of
"Good Pianos.and True"
W
650
Ic) Mike reasonable «IIO»«BC« lor untortteen
or yilr.ordin.ri cx|»t«»««
THEN. «<•>« •llo-.nce (or ih>
would like to bu> and own
you
(»i Online vourtrlt as much «i pt»>it>le lo
tho*r "thinf*" which will add lo your
comfort, happinot and pltaturt.
Music Is a Necessity
IN FVKRY HOUSEHOLD
Whither
you get it from a 1'ionn, I'laxrr I'uino. Radio,
or a In !>,!,,• All the world crave* Jtfiuic—and it»
JO convenient to have it, 1/ \r>ur lUtdnrl' ptrmtt(V
Convenient Payments
—enable one to possess a fine musical instrument
- but—that* payment* mutt be made regularly 9ach
month.
,T .juarlnh
) ..»•• l-ml./.-l will fr,<:-idf for
tint.
Talk It Over With Us
—and we will try to arrange terms to suit your abil-
ity to pay. Good, used Pianos may be had for a*
little as $5 per month. It is wise to get your children
started in music while they are young, receptive and
carefree f
E. F. Droop & Sons Co.
vfi-r
1300 G Street
-,„,..
Attractive advertising of this sort gets away
from the ordinary type of layout. In these days
it is rather difficult to develop ideas which have
not been previously exploited or to make one
advertisement different from every other. Yet
Droop advertisements are different. They are
never lost in a newspaper or buried in depart-
ment store advertising. They always stand out
conspicuously on the printed page. They are
not only seen, but read. Having nailed the eye
to a reading, the copy does the rest.
Copy appeal such as the following always gets
under the skin of the prospective buyer: "Who
knows now what musical talent may be lying
dormant in the soul of your child? Who can
tell to what extent a latent talent may be de-
veloped if properly encouraged? Who will say
now that your child may not become one of
the world's distinguished musicians if given the
chance to study? Will you give it that chance?"
Or again, "Educate You Children Musically and
Start this Education Now! The Ability to Play
or Sing is an invaluable asset in every walk of
life."
Droop advertising hammers home the right
type of sales propaganda, the type which
smashes right through into the public con-
sciousness, and is not quickly forgotten. Once
(Continued on page 4)

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