Music Trade Review

Issue: 1927 Vol. 84 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
15
The Music Trade Review
MARCH 5, 1927
New Stores and Changes Among Retail
Music Dealers During the Past Month
The New Stores Which Have Been Opened and Changes of Management Compiled
for the Benefit of the Musical Instrument Manufacturer and the Traveler
Alabama
Mobile, Ala.—Simon .1. Cahill, Jr., has been made
floor manager of the Jesse French & Sons Piano Co.
here.
Anniston, Ala.—The Denman Bros. Piano Co. store
on East Tenth street has been completely remodeled
and a new front has been constructed with one large
entrance.
California
Los Angeles, Cal.—F. F. Friday, formerly of Pitts-
burgh, Pa., has purchased the band and orchestral
instrument department of the Neville-Marple Music
Co., located in the Wiley B. Allen Co.'s store.
San Francisco, Cal.—Harald Pracht has been ap-
pointed manager of the piano and Duo-Art depart-
ments of Sherman, Clay & Co., here.
San Francisco, Cal.—John G. Gercovich has been
made sales manager of the Wiley B. Allen Co.
Huntlngton Park, Cal.—Raymond A. Dreias has
been made manager of the local branch of the Platt
Music Co., succeeding A. K. Conry, who has re-
signed.
Lo» Angeles, Cal.—A. L. Jordan has assumed the
duties of manager of the local branch of the Heine
Piano Co., following a short illness.
Colorado
Rocky Ford, Colo.—The C. O. Clark Music Co.,
this city, has purchased the Mellon Block on South
Main street for its future home.
Connecticut
Hartford, Conn.—Merritt A. Alfred has purchased
the interest of his partner, John M. Gallup, in the
music business of Gallup & Alfred, with the latter's
retirement.
Bridgeport, Conn.—The West Side Music Co. has
changed its name to the West Side Furniture &
Music Co., increasing its capital at the same time
from $25,000 to $r>0,000.
Delaware
Wilmington. |»el.—The Salter Music Shoppe has
moved from 713 Orange street to new quarters at 222
West Ninth street.
Florida
Largo, Fla.—The Roberts-Campbell Music Co.,
which has been located in the Ulmer Building, has
leased new quarters in the Fogarty Building on
Hast Bay drive.
Illinois
Herrin, III.—The C. W. Fisher & Sons music store,
which has been located on West Monroe street, has
moved to new quarters at 1012 North Twelfth street.
Alton, 111.—Virgil V. Williams, proprietor of the
Williams Music Store, Third and State streets, has
riled a petition in bankruptcy.
Chicago, III.—Incorporation papers have been filed
by Charles Schultz & Sons Co., 4243 West Madison
street, which will deal in musical instruments.
Indiana
Terre Haute, Ind.—John F. Patton.and W. Lloyd
Woodard have established the Patton-Woodard
Music House at 106 South Seventh street, handling
Baldwin pianos and other musical instruments.
South Bend, Ind.—D. L. Calhoun, formerly of Chi-
cago, has been made manager of the Boyer Music
House, Inc., 201 South Main street, this city.
Iowa
Orange City, la.—The Duven Music Store has had
a severe loss in a fire that broke out after business
hours.
Kansas
Topeka, Kan.—The J. W. Jenkins & Sons' Music
Co. has purchased the entire stock and fixtures of
the W. F. Roehr Music Co., 030 Kansas avenue.
Kentucky
Frankfort, Ky.—The Shackleton Piano Corp., this
city, has been granted a charter with a capital stock
of $50,000.
Maryland
Baltimore, Md.—The Pea body Piano Co. has pur-
chased the three-story building it has occupied for
the past five years at 40!l North Howard street.
Baltimore, Md.—Isidor Rosenstein, trading as the
Kosenstein Piano Co., 402 North Howard street, has
retired from business, and has disposed of his stock
of pianos to Charles M. Sticff, Inc.
Massachusetts
Lawrence, Muss*.—Joseph 1). Noel has been ap-
pointed manager of the Modern Salon of Music, a
new phonograph and radio store at 494 Essex street.
Boston, Mass.—New quarters in the Continental
Building, Washington and Boylston streets, have
been taken by George 1,. Schirmer, local piano
dealer, who for many years conducted a store on
Washington street.
Pittstteld, Mas*.—The Ludwig Piano Co. has re-
opened for business in the Butler Block on East
street, w litre it was located until it was closed
temporarily a short time ago.
Boston, Mass.—William M. Ainolsky has succeeded
E. B. Wood as manager of the Charles S. Norris
piano warerooms at ]S1 Tremont street.
Boston, Mass.—The local warerooms of the Starr
Piano Co. have removed from 223 Columbus avenue
to 207 Park Square Building.
Boston, Mass.—Gamer's music store, formerly lo-
cated at !)'>"> Tremont street, lias moved to its new
home iit 112 Hammond street.
Michigan
Buchanan, Mich.—Fred M. Moyer has purchased
the music business of Martin Schoeneberg, located in
tin- Legion Building heiv.
Iloughton, Mich.—John Klingkammer, who has con-
ducted a music store on Sheldon street for several
years, lias leased new quartets in the Foley Build-
ing.
Minnesota
Austin, Mian.—V. K. Segerstiom, who operates a
piano store in Albert Lea, has opened a branch
store here, known turing the Baldwin line of pianos.
Nebraska
Norfolk, Xeh.—The Gaston Music Co., of Hastings,
has opened a branch store here at 110 North Third
street with William F. Rhodes as resident manager.
Schiiyler, Neb.—The Ryan Music House has
moved to new quarters two doors west of the Post
Office, which afford larger display space.
New Hampshire
Nashua, X. H.—The William L. Nutting Co., Inc.,
has reopened its music store at 7."> Main street, fol-
lowing alterations made necessary by its recent fire.
New Jersey
llanimonton, X. J.—Jess' Music Store has moved
from Bellevue and Third streets to its new home on
Twelfth street.
Brldgeton, X. J.—Edwin C. Albertson, who has
conducted a general music store here for the past
forty years, has announced his intention of closing
out his business at 17 East Commerce street.
New Mexico
(lovis, New Mex.—Ray Charbonne.au, formerly of
Milwaukee, has opened a new music store, called
Ray's Sunshine Music Shop, in the Curren Building.
New York
Flushing, X. Y.—Alterations have been completed
in Gould's Music Store, at 37 Main street, of whicli
Al Gould is proprietor.
Albany, N. Y.—Louis H. Sehutter, who has been
identified with the Thomas Music Stores, Inc., for
the past forty-four years, has been elected president
of the company to succeed the late Frank W.
Thomas.
New York City—The Rex Melody Shop, which will
deal in musical instruments, has been incorporated
with a capital stock of $5,000.
Fulton, X. Y.—Extensive alterations have been
completed in the store of the MeComber Piano Co.,
Oneida street.
Oswego, X. V.—John F. Schilling has acquired tin-
Schilling Building from the heirs of his brother, the
late Edward C. Schilling, and will conduct the Schil-
ling Music Store in the future.
New York City—The Alba Music Shops have teen
incorporated with a capital stock of $15,000. A. Fal-
setti and F. Tripodi are the proprietors.
Brooklyn, X. Y.—Anthony Filante has been made
manager of the phonograph, small goods, sheet music
and radio departments of Frederick Loeser & Co.
Rochester, N. Y.—The Griffin Piano Co., this city,
lias filed a. petition in bankruptcy with assets of $4S,-
!»3!) and liabilities of ,$70,207.
North Carolina
Charlotte, X. C.—The Andrews Music Store, Inc.,
established here in IS00, has moved to its own
building at 235 North Tryon street.
Ohio
Marion, O.—The music department of the Marion
Department Co., whicli has been purchased by the
Lowenstine Furniture Co., of Hamilton, has been
extensively enlarged.
Canton, «).—The Metropolitan Store, Inc., music
dealer on Market avenue, South, has acquired an
adjoining store, doubling its display room.
Cleveland, <).-—Extensive alterations have been
made in the Buescher Music Co.'s store on Huron
road, including a new demonstration room for phono-
graphs.
Akron, O.—The W. H. Stowe Piano Co. has been
incorporated with a capital stock of $10,000.
Cleveland, O.—A receiver has been appointed for
the McMillin Music Co., which filed a petition in
l.ankruptcy.
Cleveland, O.—The Dreher Piano Co. has remod-
eled the third floor of its establishment.
Cleveland, O.—The Story Band Instrument Co.,
featuring the Conn line of band instruments, has been
opened in the Euclid Hotel Building on East Four-
teenth street.
Oregon
I'liscnr, Ore.—H. E. Morris, pioneer music mer-
chani, has retired from business, storing his goods
for future disposal.
Marshncld, Ore.—F. It. Grubbs. recently connected
with tin' Wiley B. Allen Co., San Francisco, has v been
ap|>o : ntcd sales manager of the L. L. Thomas Music
Co., this city.
Pennsylvania
Atleufown, Pa.—The Cameron Piano Co., whicli
has suffered a heavy fire loss, has opened temporary
quarters at 022 Hamilton street.
Oil City, Fa.—A new front with a single, large
entrance has been constructed in the Stranburg
Music Store, located in the First National Bank
Building.
Mount Vnion, Pa.—The W. W. Staylor Music Store
lias opened new warerooms here on Division street
with Harry W. Strickler as manager.
I'hiliulelphla, Pa.—A. D. McClenaghan has been ap-
pointed general sales manager of the F. A. North
Co., succeeding the late George P. Boyd.
Philadelphia, Pa.—The music store of Joseph Heim,
3SO0 North Broad street, has been purchased by J. G.
and William G. Means and has boon completely re-
modeled.
Chester, Pa.—Tin' warerooms of the Hopkins Piano
Co. have been remodeled and several departments
have been rearranged.
Philadelphia, Pa.—Martin Goetz has sold his music
.store at 3030 Kensington avenue to Taylor Bros.,
.'!I32 Kensington avenue.
Consholiocken, Pa.—Samuel Perloff, proprietor of
the Conshohocken Bargain House, has purchased the
Stephens Music Store, Fayette and Elm streets.
Mlffllnbursr, Pa.—J. J. Farling, proprietor of the
Furling Music House, Selinsgrove, Pa., has opened a
branch store here.
Tennessee
Jacksonville, Tenn.—The Bell Music Co., Inc., has
been incorporated to deal in musical instruments
with a capital stock of $25,000.
Texas
Houston, Tex.—A new music department has been
opened by the Harverty Furniture Co., which has
taken over the former quarters of the Oliver Music
Store at 709 Fannin street.
Dallas. Tex.— Durward J. Cline has purchased the
interest of his partner, R. A. Pryor, in the Pryor &
Cline- Music Co., small goods dealers, at 1005 Elm
street.
(Continued
on />)
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
16
The Music Trade Review
REVIEW
(Registered in the U. S. Patent Office)
PUBLISHED BY EDWARD LYMAN BILL, Inc.
at 383 Madison Avenue, New York
President, C. L. Bill; Vice-Presidents, J. B. Spillane, Edward Lyman Bill, Randolph
Brown; Secretary, Edward Lyman Bill; Treasurer. Raymond Bill; Assistant Secretary.
L. E. Bowers; Assistant Treasurer, Wm. A. Low; Chairman of the Board, J. B. Spillane.
B. BRITTAIN WILSON, Editor
RAY BILL, BRAID WHITE, Associate Editors
WM. H. McCLEARY, Managing Editor
CARLETON CHACE, Business Manager
FRANK L. AVERY, Circulation Manager
Executive and Reportorial Staff
E.
B. MUNCH, V. D. WALSH, EDWARD VAN HARLINGBN, THOI. W.
E. J. NKALY, FREDERICK B. DIEHL, A. J. NICKLEN
WESTERN DIVISION:
FRANK W. KIRK, Manager
BRESNAHAN,
BOSTON O F F I C E
JOHN H. WILSON, 324 Washington St.
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LOCATED I N T H E L E A D I N G CITIES THROUGHOUT AMERICA
Published Every Saturday at 383 Madison Avenue, New York
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Cable Address: "Elblll, N e w York"
Vol. LXXXIV
NEW YORK, MARCH 5, 1927
No. 10
"Everlasting" Means Bad Selling
MAN with an automobile that is two or three years old and
A beginning
to show it in appearance and operation will be
quick to offer apologies regarding his car, and to explain that he is
really trying to get a newer model that will prove creditable both to
himself and his family. At home the woman of the house will
brag about the fact that the upright piano sadly in need of tuning
and with the ebony case cruelly marred is some twenty years old
or more and is still good enough for the children to do their
practicing on.
This state of mind as it concerns the piano is not to be blamed
so much upon the piano owner as upon the members of the trade
themselves, who have consistently emphasized in advertising and
selling talks that the particular instrument they offered "was good
for a lifetime." There have, of course, been some efforts made
by good merchandisers during recent years to correct this impres-
sion by referring to improved case designs, to the attractiveness of
the small grand in the home, and particularly to the desirability of
having an instrument that from the standpoint of appearance har-
monizes with the other furnishings in the room.
It is not entirely a question of style, but rather of replacing
wornout pianos with new instruments that are properly playable.
Charles Deutschmann, president of the National Association of
Piano Tuners, some time ago made the statement, given widespread
publicity through the Associated Press, that not only were 8,000,003
pianos in the United States out of tune, but 4,000,000 of them were
in such deplorable condition that they should be junked and re-
placed by new instruments. In The Review this week A. G. Gul-
bransen points out the fallacy of encouraging the public to believe
that any piano, no matter how decrepit, how toneless or how scarred,
has a value. It is a topic that is worthy of wide discussion in the
trade.
Other industries have overcome this same belief that their
products were everlasting. Witness the fact, for instance, that the
average well-fixed householder thinks nothing of junking his living-
room, dining-room or bedroom furniture at reasonable intervals and
replacing it with newer stuff, this in contrast to the attitude of a
MARCH 5, 1927
few years ago when furniture was considered usable and appro-
priate until it fell apart.
ve
m m
An Example to Be Followed
HE move by some thirty-five retail music dealers of Chicago
T adopting
standards of practice for musical instrument adver-
tising should afford an excellent example not only for retailers in
other parts of the country where shady advertising and sales prac-
tices develop, but to better business bureaus and other corrective
organizations which feel it incumbent upon them to carry on cleanup
campaigns among the music trades in their own localities.
The Chicago Better Business Bureau played the game by carry-
ing out a thorough investigation and then, instead of issuing news-
paper advertisements and broadsides warning the public against
fraudulent practices without specifying the perpetrators, called a
meeting of representative dealers to discuss the situation and to de-
vise a remedy if possible within the trade itself.
This attitude was regarded rightly as a decidedly helpful one
and the spirit of the dealers was made evident in the adoption of
the suggested standards of practice as offered by the Better Busi-
ness Bureau together with certain changes and additions presented
by the dealers themselves and designed to make the rules even
broader and more rigid.
It has been demonstrated time and time again that the fraudu-
lent advertiser cannot be legislated out of business by association
action, nor will he at all times respond to moral suasion. In such
cases drastic action may be necessary and desirable. By the adop-
tion of the standard for advertising set down in Chicago, dealers
who have subscribed to the rules place themselves before the public
as honest and legitimate tradesmen, as compared with non-subscrib-
ers who may prefer to use shady and misleading tactics.
The better element in the music trade has on every occasion
shown its resentment of questionable advertising, and a willingness
to co-operate with any organized movement in or out of the trade
to discourage such tactics. That the Chicago Better Business
Bureau has realized this fact and enlisted the support of the repre-
sentative dealers of the community rather than endeavoring to
stamp out the practices by a general attack on the trade as a whole
is a matter for congratulation. This spirit should be brought, to the
attention of agencies in other cities of the country who show an
inclination to control trade evils by publicity methods ofttimes likely
to injure the innocent quite as much as the guilty.
&
«f $*
The Big Factor in the Radio Law
f
V
I HE signing of the new radio control bill by President Coolidge
-•• last week should prove a matter of distinct gratification to
those music merchants who handle radio receiving sets to a greater
or less extent and encourage them to put some further effort into
merchandising such units. The most important phase of the legisla-
tion is that it is designed to end the confusion now existing in the
air through a superabundance of stations.
According to the figures there are at present 733 programmed
broadcasting stations on the air, all confined within a wave band
that experts declare can accommodate properly only eighty-nine
stations. With the control law going into operation, the licenses
of all these stations, together with radio transmitting stations of all
other types, will be revoked, and the Federal Radio Commission
created under the law will thereupon set about granting new licenses
to such stations as are selected under the provisions of the measure.
There is no question but that the number of broadcasters will be cut
down materially and that the stations licensed will be those which
by past performance have proven themselves most valuable to the
general public.
It is stated that the work of the commissioners in clearing up
the situation will occupy some time at best and that many of their
decisions will probably be followed by lawsuits to determine the
constitutionality of the act. However, under any conditions the out-
look is that in the future the radio listener-in with an average re-
ceiving set will have a chance to enjoy programs without undue
interference. - That is the one big point from the angle of the
dealer, for it means that he will be able to demonstrate and sell
his radio receivers with a confidence that he will not be flooded
with complaints regarding lack of selectivity.

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