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JANUARY i, 1927
The Music Trade Review
Union Music Co M San Francisco, to
Move to New Warerooms After Jan, 1
Will Occupy Former Hauschildt Store at 140 O'Farrell Street—L. F. Goelzlin to Handle the
Cable & Sons Line at Wholesale Upon the Pacific Coast
t^AN FRANCISCO, CAL., December 23.—
^ The Union Music Co., one of the dealers of
the Mission District, is holding a removal sale
which is going Very well, D. A. Hennessey,
proprietor of the company, is taking over the
store at 14(1 O'Farrell street which the
HaUsehildt Music" Co. will vacate on December
S\. This is almost opposite the new store of
Kohler & Chase and, prior to establishing him-
self in business, Mr. Hennessey was one of the
prominent members of the sales force of Kohler
& Chase. Ralph Stine, piano sales manager of
the Union Music Co., should be thoroughly at
home in the O'Farrell street store, for he was,
for three years, piano sales manager of the
Hauschildt store. The present home of the
Union Music Co., 2511 Mission street, will be
retained and used for the sale of Used pianos,
with George W. Connor in charge.
Will Retain the Kimball Line
The Union Music Co. will take the Kimball
line of pianos to its new store. For some time
past Kimball pianos have been the featured
piano line of the company. Ralph Stine stated
that pianos and Columbia phonographs will be
the specialties on which it will concentrate.
Other lines will be given out as concessions.
John llroder, who for years has owned the
sheet music department of the Hauschildt music
store, will retain his department under the new
ownership of the store. The Sunset Radio Shop,
San Francisco radio dealers with several stores,
will handle the radio department and other con-
cessions will be announced prior to opening in
the new store to which the Union Music Com-
pany will move on January 1. The Hauschildt
Music Co. closed its San Francisco store with
a salt and next year will transfer its activities
to the Oakland Hauschildt store.
Holiday Shoppers Buy Radio and Ukuleles
Speaking of the demand in musical instru-
ments at present, Shirley Walker, of Sherman,
(lav & Co., said that talking machines are hav-
ing a steady call and small musical instruments
are having a good volume of sales with a big
volume of ukuleles moving. Piano volume is
very moderate, as is usual at this time of year.
Radio is having a big call. Mr. Walker was
speaking of music sales generally in this city.
Becomes Coast Representative for Cable &
Sons
L. F. Goelzlin, proprietor of the Pacific Music
Co., has taken over Coast representation, in a
wholesale capacity of the pianos of Cable &
Sons of New York. Mr. Goelzlin has just re-
turned from southern California, where he
established several agencies for his new line.
The State will be covered from San Francisco,
where a stock of pianos will be carried. The
line of Cable & Sons will be quite complete,
including Welte-Mignon (Licensee) repro-
ducers and straight uprights and grands.
Ricca & Son's Representative Here
Very few representatives of Eastern factories
have been calling on the trade during the pre-
Chrislmas season. Most of those who live on
the Coast seem to have gone home for Christ-
mas. E. A. Potter, representing Ricca & Son,
has been here for a few days, calling on the
trade. Mr. Potter's home is in Los Angeles.
Date of Pacific Radio Shpw Is Set
The Pacific Radio Show for 1927 will open
on August 20, in the Civic Auditorium, San
Francisco. Ernest Ingold, president of the
Pacific Radio Trade Association states thai
practically all the exhibitors of the 1926 Radio
Show will exhibit again and also that many of
them are counting on doubling their space.
Mr. Ingold, who is northern California distrib-
utor for Atvvater Kent radio, has been taking
an active interest as representative for .Mr.
Kent in the excellent concerts which have been
broadcast recently from KPO in the Atwater
Kent series of concerts.
Has One of the Two New Song Hits
"Idolizing" is one of the two song hits now
before the public, stated Ed. Little, manager of
the sheet music and publishing department of
Sherman, Clay & Co. He regretted that Christ-
mas, as a rule, brings only a moderate demand
for sheet music, but "Idolizing" is bringing
many orders for Sherman, Clay & Co. Espe-
cially are orders heavy from the Middle West.
Bill Ringen Is Established at Hanson Music
House
After being for years with the. Wurlitzer Co.,
where he had charge of small goods and other
lines, William (Bill) Ringen resigned several
weeks ago and now seems to have cast his
anchor at the H. C. Hanson Music House, where
he is in general charge of sales activities. Mr.
Ringen is very well and favorably known to the
trade. It is rumored that Mr. Ringen has be-
come a member of the Hanson Music House,
but the firm has made no statement for pub-
lication in this matter.
Gulbransen Tells of
Gulbransen Go. Growth
(Continued from page 7)
who have devoted their lives to making pianos.
Every Gulbransen advertisement strives to cre-
ate a desire for music in the home. This is
our first thought in advertising. After we have
created the desire for a piano we believe it is
comparatively easy to prove that our instru-
ment is worthy of a place in the best homes,
and that it is well made and fairly priced.
"Our entire sales program is based on the
thought that we must win and hold the con-
sumers' confidence and respect. To do this
we try to follow a piano right into the home
and see that it gives satisfaction. To complete
this policy we realized early in our experience
that we must win and hold the respect and
good-will of the piano tuners throughout the
country. Our first step was to devote a part
of our advertising to urging owners to have
their pianos tuned from three to four times a
year. We issue a shop chart showing in de-
tail the construction of a Gulbransen instru-
ment, so that every tuner may know how to
adjust and tune our instruments correctly.
"But we did not stop there. We have a
list of accredited tuners who have proved their
knowledge and ability to take care of our
pianos by an examination. Names of these
tuners are kept on file in our headquarters and
by referring owners to accredited tuners we
not only assure ourselves that the instrument
will be well cared for, but we assure the owner
that he will get a fair deal from the tuner.
"This plan has cost us time and money.
Some manufacturers may think it is too much
trouble to bother with, but we believe it has
brought us many new friends and helped cement
the relations between our company and the
owners of our pianos.
"It is not for me to say hew many of our
policies can be adapted to other lines of busi-
ness, but it does seem to me that any business
which is suffering from worn-out traditions,
trade abuses and so-called necessary evils, is
facing an opportunity to distinguish itself and
assume a place of leadership in the industry
if it is willing to pitch out these traditions
and forge ahead on a course all its own.
"What would have happened to our business
had we been content to adopt all the old
policies and traditions of the piano business
I am unable to say. But in my opinion, we
would have been just another piano company,
rather than having grown to the position of
being the world's largest producers of pianos."
In the January issue of The American Mag-
azine, facing a full-page portrait of Mr.
Gulbransen himself, there appears a lengthy
article on his business methods and his ideals,
written by Neil M. Clark. The article tells
of boyhood experiences that served to shape
Mr. Gulbransen's business views, and of his
motto: "Finish the job fast; do it thoroughly;
go on to something else." The article also
tells in great detail of Mr. Gulbransen's
progress in the piano business, how he had
handled the various jobs, and finally how he
won success for his own company by seeking
new, and what appeared to him better, ways
of doing things. It also gives a number of
interesting facts regarding Mr. Gulbransen's
interest in the promotion of music in America
and of his sponsoring of the Christmas carol
movement in Chicago. On the whole, Mr.
Clark has presented a most interesting word
picture of one of the prominent figures of the
industry and a story of his progress over dif-
ficulties that should have a strong appeal.
New Home in Camden, Ark.
CAMDEN, ARK., December 24.—Bensberg's Music
Shop will shortly hold the formal opening of
its new quarters in this city. Much of the stock
has already been moved from the old store
to the new and considerable merchandise is
being received from the various factories in
preparation for the opening.
Consult the Universal Want Directory of
The Review.
Pratt Read
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PRATT, READ & CO.
Established in 1806
The PRATT READ PLAYER ACTION CO.
Deep River, Conn.