Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
Saxophone Arrangements With Popular
Music and the Effect They May Have
SONGS THAT SELL
The Innovation of Sherman, Clay & Co., and Its Effect on the Music Publisher Who Finds
Saxophone Folios and Books a Popular and Profitable Addition to His Catalog
At Peace With the World (Irving Berlin)-
New
Always (Irving Berlin)
X/flANY in the trade undoubtedly look with
favor at the recent introduction of saxo-
phone arrangements in some of the new piano
copies coming from Sherman, Clay & Co., the
big Pacific Coast music publishers and dealers.
At least one other publisher in a late edition of
popular music has added arrangements for a
saxophone duet and no doubt others will follow
the originator.
It is tiot likely, however, that the inclusion of
saxophone arrangements will become general
with all publishers, as is the present case of
ukulele arrangements, which invariably appear
in all piano copies. The reason for the hesi-
tancy to include saxophone arrangements in
piano copies is well founded. Nearly all pub-
lishers issue modern saxophone books. Others
have quite large catalogs of saxophone trans-
criptions, and one publisher has been unusually
successful in bringing out saxophone folios of
current popular melodies. These activities are
constantly growing and are quite profitable.
They undoubtedly serve to the advantage of
saxophone enthusiasts and are proving such
profitable ventures for publishers that it is
hardly likely that, these at least, will jeopardize
this portion of their growing business.
The success one publisher has had with his
saxophone folios of current popular hits has
demonstrated that this feature of his business
will in a short time rival the revenue now ob-
tained from dance folios, which at present are
issued for piano with ukulele arrangements.
With the growth of sales of saxophones to
individuals, apart from those who are members
of orchestras, and with indications pointing to
a considerable increase in amateur saxophone
owners for several seasons to come, it would
appear that the publishers who have hesitated
to follow in the footsteps of the originators of
the idea are more than justified.
It is just as well, of course, that an outstand-
ing house of the size of Sherman, Clay & Co.
has introduced these saxophone arrangements
to piano copies. If the sales of the popular num-
ber in this instance are substantially increased
and this added volume can be traced to the in
fluence of the saxophone it will establish a
precedent worthy of consideration. If, on the
other hand, the increased sales through these
arrangements are shown to be limited then there
certainly would be no advantage in the idea for
publishing organizations that are doing a
healthy business in saxophone publications
through other departments of their business.
The idea of issuing saxophone folios of cur-
rent popular numbers has worked out success-
fully. These are added sales that would other-
wise not be obtained. The value to the pur-
chaser is considerable because he gets a series
of up-to-date publications in one volume ar-
ranged for E'b alto, C melody and Bb tenor,
including the piano accompaniment.
With the continued growth of saxophone sales
there is a market in itself that certainly rivals
if it is not far superior to every instrument with
the exception of the piano. Such a market can
be looked upon as a new channel of sales and
profits to the popular publisher.
Every means of encouraging interest in the
saxophone, which at the same time work for
consumption of music publications no matter of
what kind, should be carried out. To find the
best means, however, of serving this constantly
enlarged clientele and at the same time of
steadily adding to the profits of the popular
publishers should be the idea pursued. Popular
publishers need whatever added profits are
available and the best means of obtaining them
will, of course, finally predominate.
—
How Many Times? (Irving Berlin)—New
Remember (Irving' Berlin)
Don't Wait Too Long (Irving Berlin)
Venetian Isle* (Irving Berlin)
I'd Climb the Highest Mountain (If I Knew
I'd Find You)
When the Red, Red Robin Comes Bob, Bob,
Bobbin' Alone (New)
Plan Special Drive on
"Valencia" in September
Gimme a Little Kiss (Will Ya—Huh?)
Poor Papa (Has Got Nuthin' At All)
—
—
Oh!
National Sales Promotion Campaign on That
Number to be Launched Next Month By the
Publishers, Harms, Inc.
The great popularity of "Valencia" in Euro-
pean countries, which has been duplicated in the
United States and Canada, has aroused unusual
trade comment. One of the striking features
of "Valencia's" success in this country was, of
course, the fact that it made so much headway,
practically all of it during the Summer season.
The sales are still mounting and owing to the
character of the offering they really should
reach their greatest height during the early
Fall.
Realizing that they have an unusual property
and with so much favorable comment and re
sponse from the trade Harms, Inc., the Ameri-
can publishers, have decided to put an extra effort
behind their sales program during the eight days
from September 4 to September 11, inclusive.
This is by no means to be the limit of what the
publishers propose to do in the way of further-
ing "Valencia" sales. They believe, however,
that with the co-operation of the trade during
this short period the Fall sales will take on an
added impetus and the sales momentum from
that basis will carry it through the entire Fall
as a most active seller.
In conjunction with this eight day drive on
"Valencia" every sheet music dealer, talking
machine record and player roll merchant, to-
gether with the distributors and manufacturers,
is to focus unusual attention on "Valencia"
offerings. Many dealers have already signified
their intention of making special window show-
ings of this success. The stores that demon-
strate numbers plan to give it special program-
ing and a conspicuous place upon the sales
counters. Extra title pages, window strips and
other "Valencia" advertising material are avail-
able either from the publisher or through the
distributor for every dealer that plans to take
part.
The trade in giving prompt response to this
special sales drive is really only favoring itself. •
The big problem has always been and always
will be to get people into the music store,
f'opular sheet music and, of course, records
and rolls are one of the lures that draw cus-
tomers to counters. This is a distinct advantage
to the merchant because with hundreds of
people visiting his establishment it is possible
to sell them other merchandise. To join then
in the special drive on "Valencia" is not only
to run up the sales total in the sheet music de-
partment and on the record counter, but it will
be found to be a very important factor in add-
ing considerably to the week's gross business
in other departments.
Consult the Universal Want Directory of
The Review.
35
If I Only Had You—(New)
Say It Again
Oh, Boy! How It Was Raining—(New)
In the Middle of the Night
Who Wouldn't—(New)
Blue Bonnet—You Make Me Feel Blue
That's Annabel—(New)
Put Your Arms Where They Belong
I p and Down the Bight Mile Road—(New)
Trying to Forget—(New)
I Found a Roundabout Way to Heaven
And Then I Forgot—(New)
Roses Remind Me of You
But I Do (You Know I Do)
Then I'll Be Happy
I Never Knew
That Certain Party
If You Miss Me as I Miss You
Yes, Sir! That's My Baby
To-night's My Night With Baby
Oh, How I Miss You To-night
The Roses Brought Me You
—
—
•
»
—
BOOKS THAT SELL
X
New Universal Dance Folio
No. 11
Edition Extraordinary—Just Out
Peterson's Ukulele Method
World's Favorite Songs
Tiddle De Ukes
Strum It With Crumit
—
Irving Berlin's Song Gems
Prom the Musical Comedy Sensation
"THE COCOANUTS"
—
Ting-aling the Bell'll Ring
Why Do You Want to Know Why?
Florida By the Sea
The Monkey Doodle Doo
Lucky Boy
We Should Care
IRVING BERLIN, Inc.
1607 Broadway* New York
Death of A. E. Schirmer
A. E. Schirmer, who for. over thirty-five years
had been associated with G. Schirmer, Inc., died
at his home in Mt. Vernon, N. Y., on Sunday.
Several weeks ago Mr. Schirmer, while visiting
Ashland, O., became quite ill, causing him to
return promptly to his home. A. E. Schirmer
was a cousin of Gustave and Rudolph Schirmer.
He was fifty-nine years old and is survived by
his wife, Martha Armstrong Schirmer, a daugh-
ter, Mrs. J. J. Michell, and two sons, Edward
A. and Alfred A. Schirmer, all of Mt. Vernon,
N. Y.