Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
In Two Sections—Section Two
MUSICAL MERCHANDISE
Section of the
MUSIC TRADE REVIEW
AUGUST 7, 1926
Tie-
That Sells Harmonicas
"That
M.usical
Pal of
Mine"
Close
Harmony
We hear a great deal
about close harmony
these days —on the
stage, in the movies,
over the radio. But in
music and sentiment,
appreciationandunder-
standing, nothing can
equal the close harmo-
ny enjoyed by those
who play the Hohner
Harmonica.
Hohner Harmonicas are
[Ask for a Copy I
helpful instruction
book, containing
charts, pictures, and
musical selections,
will enable you to
play a Hohner Har-
mon i c awiths^^as e
•iWSxsurprT
sk for a copj
a joy to play and a joy to
listen to. Played alone, or
in conjunction with other
musical instruments, they
are capableof interpreting
all that is best in music,
w h e t h e r it be popular,
classical or operatic cojj
positi
lyonecanlear
Hohner with the aid
the Free Instruction Book,
available at all leading
.dealers. If your dealer is
jf c o p i e s , w r i t e to
, Inc., De
3rk.
lHEas
Harmonicas
How Hohner is Creating Millions of Prospects and
Helping the Dealers Turn Them Into Customers
B
ACK of every successful sales campaign there
is a basic idea—a definite factor that is directly
responsible for the popularity and steadily increas-
ing sale of the product. The Free Instruction Book,
shown at the right, is the "big idea" behind the na-
tional advertising campaign of M. Hohner, Inc.,
that is selling Hohner Harmonicas to the tune of
15,000,000 annually.
Through magazines, newspapers, billboards, radio
and other mediums, M. Hohner, Inc., is broadcast-
ing the "good news of good music" to millions of
people of all ages.
In every
*
advertisement, as in the one shown at
the left, the reader is urged to "go to your
dealer and ask for the Free Instruction Book."
Obviously, this big national advertising campaign is
creating millions of interested prospects; and it is
up to the dealers to serve those interested prospects
and turn them into satisfied customers.
There is only one way in which that can be done—
have a supply of Free Instruction Books on hand to
accommodate the inquiries and a complete assortment of
Hohner Harmonicas to take care of the sales.
We have made it very easy for you to tie-up with the
big Hohner sales campaign, Mr. Dealer; the next move
is up to you. If you want to get your share of the har-
monica business that is now available, just droo us a
postcard for a supply of the Free Instruction Books and
we will deliver them direct, or through your jobber. But
do it today!
How to Play The
HOHNffiHARMONKM
FREE INSTRUCTION
BOOK
This attractive and helpful
book of 16 pages, fully illus-
trated and containing six
popular musical selections,
is featured in all Hohner
advertising. A request for
a copy at your store means
a sale.
M. Hohner, Inc., Dept. 65,114 East 16th St., New York
Canadian Address: Hough & Kohler, 468 King Street, W'., Toronto
Fascination
Inspiration
Education
Entertainment
Accuracy
Health
Portability
Durability
Convenience
Popularity