Music Trade Review

Issue: 1926 Vol. 83 N. 5

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
Richmond Visits the Crescent City and
Then Discourses on the Gulf Stream
Head of the Richmond Music Supply Corp., New York, Finishes His Trans-continental Trip in
Louisiana City and Sails the Broad Atlantic for Home
XJEW ORLEANS, LA., July 22.—New Or-
-^ 7 leans is the pushing, thriving metropolis
of the South and distinctly one of the cleanest,
picturesque, cosmopolitan cities in America,
embracing as it does
the old and new world.
It is situated on the
broad and winding
Mississippi River, 110
miles from the Gulf of
Mexico. Behind it are
several lakes, all with-
in the very city limits.
The incorporated limits
of New Orleans em-
brace the entire Par-
ish of Orleans, making
its area the largest of
any city in the world
with the exception of
Maurice
Richmond
London,
N e w
Y o r k
and Paris.
America's most interesting city has inimitable
character made up of blended customs in archi-
tecture of three nations. Rich with historical
associations, it breathes of romance. The mild
climate and fragrant air of the semi-t.opics and
favorite maritime position near the mcuth of
the majestic Mississippi make it one of the
•essentials of the American traveler's educa-
tion, one of the few cities of the continent every
person should see.
At Canal street begins the new American
city, the modern Metropolis of public buildings,
department stores, great commercial establish-
ments, hotels, theatres, cafes, handsome resi-
dence avenues, beautiful parks, art galleries and
colleges. New Orleans is a city of social bril-
liancy, the traditions of which are founded on
the courtly and graceful formality of France
and Spain.
Perhaps the most striking illustration, and
one in which all may participate, is the mardi-
gras, celebrated each year by a series of balls,
pageants and parades.
The population is approximately 400,000.
Canal street, the main business thoroughfare,
is 183 feet wide and separates the modern
American side from the old French side, both
sections, however, being interesting to the tour-
ist and visitor.
G. Schirmer of La., Inc.
Probably the most complete music store in
the South is located at Grunewald's, at 733
Canal street. The House of Schirmer operates
the. sheet music section as a branch. It is man-
aged by J. Leslie Dilworth, who not only takes
care of the local interests for the house, but
covers the greater portion of the South and
Southwest for the Schirmer publications. He
makes his trips regularly two or three times a
year. When Dilworth gets tired of waiting on
SONGS THAT SELL
At Peace With the World (Irving Berlin)—
New
Always (Irving' Berlin)
How Many Times? (Irving Berlin)—New

customers and fussing around with a hundred
and one details, he packs his Gladstone bag and
Remember (Irving Berlin)
hikes out for the numerous lovely Southern
Don't Wait Too Lone (Irving Berlin)
cities where the people are so hospitable. Dil-
Venetian Isles (Irving Berlin)
worth, being an old timer in the industry, has
I'd Climb the Highest Mountain (If I Knew
no difficulty in procuring large stock orders
I'd Find You)
and is well repaid for his time and labor.
When the Red, Red Robin Comes Bob, Bob,
At New Orleans J. Leslie Dilworth goes
Bobbin' Along (New)
after business from every angle, covering the
Gimme a Little Kiss (Will Ya—Huh?)
amateur, professional and lay public on high
Poor Papa (Has Got Nuthin' At All)
class material and the lighter type of publica-
Oh! If I Only Had You—(New)
tions. As a little introduction in the form of a
Say It Again
neatly printed circular, the House of Schirmer
makes the fact known to the schools that it
Oh, Boy! How It Was Raining—(New)
handles musical readings, children songs, part
In the Middle of the Night
songs, cantatas, operettas, band and orchestra
Who Wouldn't—(New)
music, piano ensembles, etc. The circular reads
Blue Bonnet—You Make Me Feel Blue
in part: "We believe we can be of great assist-
That's Annabel—(New)
ance to you in helping select musical material
Put Your Arms Where They Belong
for all occasions. Our stock is most complete
Up and Down the Eight Mile Road—(New)
in every detail and we are adequately equipped
Trying to Forget—(New)
to serve you promptly. Each and every order
I Found a Roundabout Way to Heaven
is given individual attention. May we hear
And Then I Forgot—(New)
favorably from you?"
Roses Remind Me of You
Mr. Dilworth also showed me a neatly printed
But I Do (You Know I Do)
four-page bulletin of popular publications, con-
Then I'll Be Happy
taining popular songs, current musical produc-
I Never Knew
tion hits and many other classes of material,
That Certain Party
such as easy grade piano duets, organ composi-
If You Miss Me as I Miss You
tions, collections, and a selected list of dance
Yes, Sir! That's My Baby
folios, ukulele collections, ballads and home
To-night's My Night With Baby
songs.
Oh, How I Miss You To-night
Quoting Mr. Dilworth, he said: "Our business
The Roses Brought Me You
looks optimistic." I asked him about the busi-
ness results for the last twelve months and he
did not hesitate to say he was quite pleased
BOOKS THAT SELL
and looked forward to an even better season
New Universal Dance Folio
this Fall. Having completed a long trip which
No. 11
X
Kdition
Extraordinary—Just Out
included the majority of the large cities of the
Peterson's Ukulele Method
South, he reported a general spirit of optimism
for business in that territory. The favorable
World's Favorite Songs

prospects with which 1926 opened have been
Tiddle De Ikes
Strum It With Crumlt
well maintained. As a matter of fact, the en-
tire South is booming.
I tried to get my friend Dilworth to say a few
Irving Berlin's Song Gems
words of his own for this article. He said he
From the Musical Comedy Sensation
would send something to me later, and knowing
"THE COCOANUTS"
how extremely busy he is, I didn't have the
Ting-aling the Bell'll Ring
heart to press him. However, he agrees with
Why Do You Want to Know Why?
the deceased American merchant, John Wana-
Florida By the Sea
maker, who said, "One of the important things
The Monkey Doodle Doo
in business life and in social circles is to say the
Lucky Boy
right thing at the right time." That is quite
We Should Care
difficult, but it is exactly what everyone wishes
to do. The world would be a perfect place to
live in if everybody could not only speak and
write but do the right thing and everyone would
be far more prosperous. Really, all of us can
1607 Broadway, New York
agree to do just a little bit better in word and
deed to help to bring on the better times we
Leslie, himself, is a very exacting type and I
have often sung about in the old tune, "Better hardly think he likes details any more than the
Days are Coming Bye and Bye."
majority of business men do, but everything



IRVING BERLIN, Inc.
Above everything consider the satisfaction you
derive selling a complete line o£
MOST POPULAR MUSIC BOOKS
Knowing they are the best value at all times
Wire for descriptive catalog—order from jobber or direct from publisher
Hinds, Hayden & Eldredge, Inc., Publishers, New York City
43
THb MOW POPULAR
VOCA1 IHJr IN
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
44
The Music Trade Review
HELLO,
ALOHA
HOW ARE YOU?
Words hvj
*0M
L. WOLFE. GILBERT
RAY
"
"A hustling music man is Dave Frank,.
No one ever called him a crank.
One thing certain, he is always 'frank'—
A hustling music man is Dave' Frank."
Woof! Woof! Hot Dog
Dave invited me to an exciting evening—see-
ing a dog race, and how they could run. Dave,
his family and myself, motored down to the
Metaire Kennel Club, to see the whippets run.
There is really no more thrilling sport for the
general public than these ponies. The pace-
maker is a rabbit constructed on a third rail,
going like sixty with the hounds after him. You
can make bets, right in the open, and play them
straight, show or place. That's what Dave and
I did. We made up a pool and won in the first
race on Pond Lily. We won in the Second on
Silver Heels, in the fifth on Ben McGawn and
in the sixth we went on Canon Charge. There
were- eight races in all so that it was not so
bad. Dave did the guess work and we both
WALTER DONALDSON
and PAUL ASH A
WYNBUW
cAll that the Title implies—
^AM adorable Fox (Trot Song/
"WR.ONG
must be in apple pie order to suit his taste.
Otherwise, he is not happy. The crease in his
trousers is always fresh, too.
The Misses Mildred Bowers, Ida Fink and
last but not least, Ollie Gitz, are the ladies in
the sheet music department assisting Mr. Dil-
worth.
Philip Werlein Ltd.
Philip Werlein, Ltd., of New Orleans, was
established in 1842. The manager of the music
department is Henry B. Kronlage. Mr. Kron-
lage has been associated with the sheet music
business in this city for almost forty years, hav-
ing served with the Grunewald house for sev-
eral decades. He just recently took over the
management of this department which was for-
merly under the direction of Mrs. Alice Cor-
bitt Gelpi. Mrs. Gelpi had this to say when I
talked with her at the store. "Business has been
exceptionally good. 1925 showed an increase
over 1924, and this year. Every day in every
way it is getting better and better. For the
present I am going to remain in the music de-
partment, but have turned over the managership
to Mr. Kronlage and will assist him." Mrs.
Gelpi is very much interested in the "Melody-
way" which the Miessner Piano, of Milwaukee,
Wis., is introducing by forming classes and
teaching the system of music to students, to aid
in the progress of the movement: "Give more
thought to music."
Dave Frank
At the well-known Junius Hart Piano Co., 123
Carondelet street, Dave Frank operates the
music department. It is truly one of the busiest
music counters in the entire South. He features
popular sheet music, orchestrations, a selected
stock of standards and classics, as well as in-
struction books. Dave has been a booster for
the "Century Edition" ever since he has been
in business, and he considers it one of the most
important items in a successful sheet music de-
partment. Dave is on the job all the time and
is never satisfied unless he beats "yesterday"
in sales. His slogan is "Once a customer, al-
ways a customer."
nords and Music Ly
FOIID
M u s i c Joy
MUSIC Ay
we Bttektest, Snappiest end
Latest r'OX TROT Sensation
Superb Dance RhythmJ
Thatswhy
I LovcHbii
ADORABLE
y
" ABEL BAER
JULY 31, 1926
^A Donaldson
Delight/
Q-he Fox Trot Ballad You'll Want
To Hear Again and Again/
'FEIST'
collected and we brought the bacon home.
The event was just as thrilling to Dave as it
was to me, because he sticks pretty close to
business and gets little opportunity to relax. In
fact he makes his business his hobby.
With his club system for the professional
musician and the premium system on all pur-
chases over and above a certain amount, Dave is
assured of a certain amount of business daily,
aside from the transient trade, of which he gets
his share.
New Jung Hotel
The new Jung Hotel has been dedicated to
the convenience of the traveling public. This
hotel was recommended to me by a number of
the boys and I found it splendid. It is really
the last word in modern hotel accommodations.
There are over 300 rooms, every one an out-
side room, spic and span from a sanitary point
of view, the glass, bed, china, electric heating
plant, running ice water being just what the
doctor ordered. The dining-room serves splen-
did food at moderate prices. There is also the
fountain room, which has a large coffee shop
for the fellow who is in a hurry—like myself.
Traveling alone, I don't give much time to
meals. I like appetizing food and I found the
coffee shop a good place to patronize. I want
to pass this good news to my traveling friends
in the music industry. Should you have an op-
portunity to stay at New Orleans, stop at the
new Jung Hotel. You will be well taken care
of, and above all, the prices are moderate.
One Hundred Golden Hours at Sea
Having completed my trip to this city, I de-
cided to go back via the Southern Pacific steam-
ship lines which ply regularly once a week be-
tween New York and New Orleans. They offer
a splendid opportunity for rest and recreation.
It is an ideal trip the year 'round. It takes five
days northbound to New York. For several
hours you are going through the Mississippi, a
beautiful panoramic view is seen from the deck
and you pass many plantations and wooded
hills until you reach the Gulf stream. To those
of you who are not familiar with the Gulf
Stream, I am going to tell you what I have
learned about it since I have been traveling on
the Southern Pacific Steamship lines.
The Gulf Stream
This, from its climatic influence the most im-
portant and best known of great ocean cur-
rents, derives its name from the Gulf of Mexico,
out of which it flows. Between the Coast of
Florida on one side, and Cuba and the Bahama
Islands on the other, with a breadth of about
fifty miles in its narrowest portion, it has a
speed, at times, of five miles an hour. The
stream flows in a northerly direction along the
American coast, gradually winding its current
and diminishing in speed until it reaches the
banks of Newfoundland, when it flows across
the Atlantic. As this great stream pours out
of the Gulf of Mexico, it has a warmth of 84
degrees in the Summer, being four degrees
higher than that of the ocean at the equator.
SONG "
The weather during my trip was most de-
lightful and invigorating. That's what I love—
the blue sky above with the wide clear spaces
and the wind in my face. I was happy in the
thought of my dear ones at home. I was com-
ing back to those I love best, in my nest, and
all the rest.
Sousa Plays Numbers
Lieut. Comm. John Philip Sousa, acknowl-
edged king of military band leaders in the world,
has incorporated into, his repertory the Bibo,
Bloedon Lang ballad hit, "Am I Wasting
My Time On You," and is playing it regu-
larly. This is a great tribute to the merits of
the melody, for it is a known fact that Sousa
plays nothing but the best and rarely touches a
popular melody. Irving Bibo, head of the firm
that publishes "Wasting," on a recent visit to
Atlantic City, completed arrangements for
Lieut. Comm. Sousa's playing not only "Am I
Wasting My Time On You," but also his firm's
novelty success, "My Cutie's Due at Two to
Two To-day."
J. W. Metcalf Dies
OAKLAND, CAL V
July 24.—John W.
Metcalf,
seventy years old, noted composer, first musi-
cal instructor of Stanford University, and author
of many songs, including "Absent," died here
recently.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
School, Lodge and
Assembly Marches
March Victorious
(Mabel Metzger-Wricht)
Pacific Patrol
(Mabel Metzger-Wrigrht)
Reliance March
(Clifford)
Victorious Eagle
(Rosey)
American Beauty March
(Williams)
Knights of Columbus March
(Clifford)
Valiant Volunteers
(Mabel Metzger-Wright)
Order Through Jobber or Direct
Hinds, Hayden & Eldredge, Inc.
Publishers
New York City

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