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IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
Richmond Visits the Crescent City and
Then Discourses on the Gulf Stream
Head of the Richmond Music Supply Corp., New York, Finishes His Trans-continental Trip in
Louisiana City and Sails the Broad Atlantic for Home
XJEW ORLEANS, LA., July 22.—New Or-
-^ 7 leans is the pushing, thriving metropolis
of the South and distinctly one of the cleanest,
picturesque, cosmopolitan cities in America,
embracing as it does
the old and new world.
It is situated on the
broad and winding
Mississippi River, 110
miles from the Gulf of
Mexico. Behind it are
several lakes, all with-
in the very city limits.
The incorporated limits
of New Orleans em-
brace the entire Par-
ish of Orleans, making
its area the largest of
any city in the world
with the exception of
Maurice
Richmond
London,
N e w
Y o r k
and Paris.
America's most interesting city has inimitable
character made up of blended customs in archi-
tecture of three nations. Rich with historical
associations, it breathes of romance. The mild
climate and fragrant air of the semi-t.opics and
favorite maritime position near the mcuth of
the majestic Mississippi make it one of the
•essentials of the American traveler's educa-
tion, one of the few cities of the continent every
person should see.
At Canal street begins the new American
city, the modern Metropolis of public buildings,
department stores, great commercial establish-
ments, hotels, theatres, cafes, handsome resi-
dence avenues, beautiful parks, art galleries and
colleges. New Orleans is a city of social bril-
liancy, the traditions of which are founded on
the courtly and graceful formality of France
and Spain.
Perhaps the most striking illustration, and
one in which all may participate, is the mardi-
gras, celebrated each year by a series of balls,
pageants and parades.
The population is approximately 400,000.
Canal street, the main business thoroughfare,
is 183 feet wide and separates the modern
American side from the old French side, both
sections, however, being interesting to the tour-
ist and visitor.
G. Schirmer of La., Inc.
Probably the most complete music store in
the South is located at Grunewald's, at 733
Canal street. The House of Schirmer operates
the. sheet music section as a branch. It is man-
aged by J. Leslie Dilworth, who not only takes
care of the local interests for the house, but
covers the greater portion of the South and
Southwest for the Schirmer publications. He
makes his trips regularly two or three times a
year. When Dilworth gets tired of waiting on
SONGS THAT SELL
At Peace With the World (Irving Berlin)—
New
Always (Irving' Berlin)
How Many Times? (Irving Berlin)—New
—
customers and fussing around with a hundred
and one details, he packs his Gladstone bag and
Remember (Irving Berlin)
hikes out for the numerous lovely Southern
Don't Wait Too Lone (Irving Berlin)
cities where the people are so hospitable. Dil-
Venetian Isles (Irving Berlin)
worth, being an old timer in the industry, has
I'd Climb the Highest Mountain (If I Knew
no difficulty in procuring large stock orders
I'd Find You)
and is well repaid for his time and labor.
When the Red, Red Robin Comes Bob, Bob,
At New Orleans J. Leslie Dilworth goes
Bobbin' Along (New)
after business from every angle, covering the
Gimme a Little Kiss (Will Ya—Huh?)
amateur, professional and lay public on high
Poor Papa (Has Got Nuthin' At All)
class material and the lighter type of publica-
Oh! If I Only Had You—(New)
tions. As a little introduction in the form of a
Say It Again
neatly printed circular, the House of Schirmer
makes the fact known to the schools that it
Oh, Boy! How It Was Raining—(New)
handles musical readings, children songs, part
In the Middle of the Night
songs, cantatas, operettas, band and orchestra
Who Wouldn't—(New)
music, piano ensembles, etc. The circular reads
Blue Bonnet—You Make Me Feel Blue
in part: "We believe we can be of great assist-
That's Annabel—(New)
ance to you in helping select musical material
Put Your Arms Where They Belong
for all occasions. Our stock is most complete
Up and Down the Eight Mile Road—(New)
in every detail and we are adequately equipped
Trying to Forget—(New)
to serve you promptly. Each and every order
I Found a Roundabout Way to Heaven
is given individual attention. May we hear
And Then I Forgot—(New)
favorably from you?"
Roses Remind Me of You
Mr. Dilworth also showed me a neatly printed
But I Do (You Know I Do)
four-page bulletin of popular publications, con-
Then I'll Be Happy
taining popular songs, current musical produc-
I Never Knew
tion hits and many other classes of material,
That Certain Party
such as easy grade piano duets, organ composi-
If You Miss Me as I Miss You
tions, collections, and a selected list of dance
Yes, Sir! That's My Baby
folios, ukulele collections, ballads and home
To-night's My Night With Baby
songs.
Oh, How I Miss You To-night
Quoting Mr. Dilworth, he said: "Our business
The Roses Brought Me You
looks optimistic." I asked him about the busi-
ness results for the last twelve months and he
did not hesitate to say he was quite pleased
BOOKS THAT SELL
and looked forward to an even better season
New Universal Dance Folio
this Fall. Having completed a long trip which
No. 11
X
Kdition
Extraordinary—Just Out
included the majority of the large cities of the
Peterson's Ukulele Method
South, he reported a general spirit of optimism
for business in that territory. The favorable
World's Favorite Songs
—
prospects with which 1926 opened have been
Tiddle De Ikes
Strum It With Crumlt
well maintained. As a matter of fact, the en-
tire South is booming.
I tried to get my friend Dilworth to say a few
Irving Berlin's Song Gems
words of his own for this article. He said he
From the Musical Comedy Sensation
would send something to me later, and knowing
"THE COCOANUTS"
how extremely busy he is, I didn't have the
Ting-aling the Bell'll Ring
heart to press him. However, he agrees with
Why Do You Want to Know Why?
the deceased American merchant, John Wana-
Florida By the Sea
maker, who said, "One of the important things
The Monkey Doodle Doo
in business life and in social circles is to say the
Lucky Boy
right thing at the right time." That is quite
We Should Care
difficult, but it is exactly what everyone wishes
to do. The world would be a perfect place to
live in if everybody could not only speak and
write but do the right thing and everyone would
be far more prosperous. Really, all of us can
1607 Broadway, New York
agree to do just a little bit better in word and
deed to help to bring on the better times we
Leslie, himself, is a very exacting type and I
have often sung about in the old tune, "Better hardly think he likes details any more than the
Days are Coming Bye and Bye."
majority of business men do, but everything
—
—
—
IRVING BERLIN, Inc.
Above everything consider the satisfaction you
derive selling a complete line o£
MOST POPULAR MUSIC BOOKS
Knowing they are the best value at all times
Wire for descriptive catalog—order from jobber or direct from publisher
Hinds, Hayden & Eldredge, Inc., Publishers, New York City
43
THb MOW POPULAR
VOCA1 IHJr IN