Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JULY 17 1926
The Music Trade Review
Shirley Walker, of Sherman-Clay, Speaks
Before Pacific Coast Advertising Clubs
Charles Dundore, Haddorff Coast Representative, to Locate in San Francisco—S. S. "Matsonia"
Installs Mason & Hamlin Piano—Hauschildt Reports Good Columbia Demand
CAN FRANCISCO, CAL., July 8.—To-day
saw the closing session of the twenty-third
annual convention of the Pacific Coast Advertis-
ing Clubs Association, which has brought repre-
sentatives from the entire Pacific Coast to the
four days' sessions, held in Native Sons' Hall.
Music had its part in the exhibits department
and the Wiley B. Allen Co. loaned the Conover
piano, a Cable product, which was on the plat-
form and used for music throughout the con-
vention. This company also had a Brunswick
Panatrope, P-10, in the exhibits department.
Handsomely mounted on a black dais, with
black background, an effect of brilliancy was
given by masses of gilt leaves.
In the advertising exhibit section Sherman,
Clay & Co. had a fine display of its advertising,
including some of the copy which won first
award at the recent national music trades con-
vention.
Shirley Walker Speaks on Better Advertising
At the meeting this morning for men of
affairs, one of the chief speakers on the con-
structive program was Shirley Walker, of Sher-
man, Clay & Co., president of the Music Trades
Association of Northern California, vice-presi-
dent of the Retail Merchants' Association and
past-president of the San Francisco Advertising
Club, who made an address on the subject,
"What the Better Business Bureau Does for the
Retail Merchant." He showed how the Better
Business Bureaus are investigating and working
for truth in advertising and are securing it in a
manner that would be impossible if left to indi-
viduals, or even to process of law.
When asked later to instance how misleading
advertising in the music trades can injure the
dealer who uses truth in his advertising, Mr.
Walker said that in the past the word "victrola,"
for instance, has in some cases been used so
loosely as to cover phonographs that were mere
bootlegging products. The word "pianola"
has been used by dealers in their advertising in
the past to describe pianos not Aeolian prod-
ucts. It is to Better Business Bureaus that
members of the music trades who use truthful
advertising owe the suppression, to a great ex-
tent, of the use of misleading terms. Sherman,
Clay & Co. handle both Aeolian and Victor
products.
Plans to Move to This City
Charles Dundore, Coast representative of the
Haddorff -Piano Co., is now in this city in the
course of a trip through the entire Pacific Coast.
He said that he is preparing to move from
Portland, Ore., which has been his headquarters,
to San Francisco, where he will for the future
have his residence and will probably open an
office.
S. S. "Matsonia" Installs Mason & Hamlin
A really remarkable window on the Kearney
street side of the Wiley B. Allen Co.'s store
informs the passers-by that the Matson Nav-
igation Co.'s liner, the "Matsonia," has installed
a Mason & Hamlin piano. This luxurious ship
runs between San Francisco and the Hawaiian
Islands. Real painted stage canvas has been
used to give the setting, the back drop showing
the "Matsonia" approaching the Island of
Hawaii. There is a frame of painted palms and
on the beach, welcoming the ship, are cut-outs
of Honolulu girls with "lais" or yellow garlands,
used for welcome or farewell. The Mason &
Hamlin grand shown has a "lai" on its key-
board. Hawaiian pictures, ukuleles and other
island trimmings complete a very unusual and
striking window.
Brunswick Man Hailed as Hero by Bathers
When on the Russian River over the Fourth,
L. E. Smith, city sales promotion manager for
the Brunswick phonograph and son of the dis-
trict manager for the company, was hailed as a
hero by fellow bathers. He went into a deep
and treacherous current and brought to land a
drowning girl. Mr. Smith is well known on the
Coast as a swimmer. He has won three Ha-
waiian championships, competing with whites
and natives who swim like fishes. He was also
one of the point scorers for swimming at the
last Olympic games.
Back After Attending Eastern Convention
P. T. Clay, president of Sherman, Clay &
Co., has returned from the East, where he at-
tended the national convention of the music
trades. He has come back greatly interested in
the plans of the music trades to develop interest
in pianos.
Andrew G. McCarthy Leaves for East
A delegation of members of the music trades
has left for the Victor factory at Camden, N. J.
Andrew G. McCarthy, treasurer of Sherman,
Clay & Co. and manager of the firm's Victor
department, has left and so have Otto May,
Coast representative of the Victor; Robert Bird
and some of the Victor salesmen in the various
territories on the Coast.
Hauschildt Does Well With New Columbias
The Hauschildt Music Store here has just
got in a large shipment of the new Columbia
phonographs and they are appealing quite
strongly to customers.- E. G. Pilcher, formerly
with the Platt Music Co. of Los Angeles, has
just joined the sales force of the Hauschildt
Music Store.
Idea Worked Out in Radioart Studio
J. McFarland, the new president of the Radio-
art Studio on Geary street, is arranging a novel
Brunswick installation for the beautiful new
country club and hotel, the Benbow's Hotel.
This hotel and club which will be opened on
July IS is in Humbolt County on the Redwood
highway. It is a beautiful place, surrounded by
3,000 acres of land, with golf course, etc., and
is owned by the Benbow family. In connection
with this installation the Radioart Studio has
put in a Radiola 28 and the Radio 104 loud
speaker. The Brunswick acts as a loud speaker
for the radio set and the Radiola 104 speaker
acts as a loud speaker for either the radio set
or for records on the Panatrope. The studio is
putting in a little switching panel reproduction
which comes through both or either one of
them, so that they can be operated in two differ-
ent rooms at the same time. This is a little
idea worked out by Mr. McFarland and his
assistants.
Makes Metal Sound Like Wood
Much success is being met by E. J. Delano,
manager of the retail small goods department
of Sherman, Clay & Co. here, with the Bet-
toney silver clarinet. Mr. Delano stated that
the firm has been trying for fifty years to make
a metal clarinet that imitates the tone of a
wood clarinet, and he and other instrument men
here think that the Boston manufacturer has
succeeded. The initial shipment of a dozen of
these clarinets soon sold. One of the prom-
inent teachers of the clarinet of the West and
a well-known symphony player, J. Kunzelmann,
and several other prominent clarinetists bought
silver instruments and expressed much satisfac-
tion with the new Bettoney product.
Angelus Artist Featured in
Sesqui-Centennial Program
Herma Menth Gives Pleasing Recital on Hallet
& Davis Angelus at Hotel Majestic, New
York, on July 4
The Sesqui-Centennial program given in the
ballroom of the Hotel Majestic, Central Park
West and Seventy-second street, New York,
on July 4 and featuring Herma Menth, cele-
brated concert pianist and Angelus artist, was
a huge success and was attended by several hun-
dred guests of the hotel. Miss Menth gave an
exceptionally fine recital on the Hallet & Davis
Angelus, comprising compositions of Chopin,
Scriabine, Chaminade, Friedman, Levitzki, Aren-
sky, Moskowski and Schubert. Several of the
selections were played by Miss Menth as com-
parison numbers on specially prepared Angelus
reproducing rolls.
This concert was arranged under the direction
of the Music Committee of the Sesqui-Centen-
nial Exposition, Philadelphia, and was broad-
cast over Station WFBH of the Hotel Majes-
tic. Another recital, in which Miss Menth and
the Hallet & Davis Angelus were also featured,
was given on the evening of July 3 in the Hotel
Majestic. This program was designed to com-
memorate the hundredth anniversary of the
birth of Stephen Collins Foster, the celebrated
American composer, who wrote "Old Folks at
Home," "Old Black Joe," "My Old Kentucky
Home" and dozens of other well-known ballads.
This program was also broadcast through the
radio station of the hotel and it is estimated
that Miss Menth was heard by several millions
of listeners throughout the East with pleasure
and enthusiasm.
Pratt Read
Products
have stood for years
as an asset of
incalculable value
to the piano industry.
Know Our
PIANO KEYS
PIANO ACTIONS
PLAYER ACTIONS
and Our Service
Write us at the
first opportunity
Attends Jewelers' Meet
AKRON, O., July 12.—George S. Dales, head of
the George S. Dales Co., music and jewelry
house, has returned home following a several
days' conference at Cedar Point, where the an-
nual convention of the Ohio Retail Jewelers'
Association was held this week. Mr. Dales for
some years past has taken an active part in
affairs of the State body.
PRATT, READ & CO.
Established in 1806
The PRATT READ PLAYER ACTION CO.
Deep River, Conn.