Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
JULY 17, 1926
He turns his piano stock
13 times yearly
How Grant Hazel has applied the principle of concentration
to build a remarkable volume of business
G
RANT HAZEL'S MUSIC STORE h a s
University of
Indiana Campus
idea that we ought to sell a cheap
piano. Quality throughout, not just
a fine case, is what tells in the long
run. One woman in this town has a
Gulbransen that has been in her home
for 10 years. It's just as good
as the day she bought it. It is
still just as true to the slogan,
'Easy to Play', and even more
mellow in tone."
a 16-foot frontage on East
Kirkwood Avenue, Bloom-
ington, Indiana.
Everyone in Bloomington and the
farming country around knows
Grant Hazel's neat, attractive
place of business. Years of con-
sistent advertising and can-
vassing have made it familiar
to farmers and townspeople
His way of doing business
alike.
Grant Hazel finds that the
Bloomington is an average
Gulbransen
nationally-priced
American town of 15,000 lo-
system makes for confidence
cated in a diversified farming
all around. He points out to
section, and having no par-
his customers the price appear-
ticular industry of importance.
ing in all national advertising
It is the seat of the University
and branded on the back of
of Indiana, a fact which adds
every instrument.
considerable life to the com-
munity but is not a factor of
•'That's a fair and square
importance in the piano busi-
plan and it forestalls any bar-
gaining to bring down the price
ness.
"We want people to feel at home here." This is the attitude that
It was in this town—just father and son have carried out in a practical fashion. An attrac- at the expense of the dealer's
tive store, and every square foot of display space at work
legitimate profit. Gulbransen
such a typical community as
makes a quality instrument
hundreds of other Gulbransen
— a piano which, because of
dealers do business in—that Grant
its patented, exclusive Registering
Hazel last year sold 106 Gulbransen
feature, offers possibilities for mu-
Registering Pianos with an average 13's a lucky number when it means turnover
—but it wasn't mere luck that brought
sical enjoyment no other piano can
stock of only eight! In attaining this
Grant Hazel's significant sales increase
give.
And people know that the
remarkable volume of business, he
price is right."
turned his stock 13 times.
r
1
Why he succeeds
"By concentrating on the Gulbran-
sen Registering Piano and pushing
it alone," says Grant Hazel, "I find
that I get farther. Customers know
that when they buy a Gulbransen
Registering Piano they are getting
their money's worth. That's what
counts. My best leads come from
satisfied customers.
"We have never catered to the
. 4 year War and Re-
adjustment Period
How aggressive sales effort made Grant
Haze/'s sales grow. Note the steady climb
to the present figure of 106 sales in 1925
He points out to his customers the price appearing
in all national advertising and branded on tfus
back of each instrument