Music Trade Review

Issue: 1926 Vol. 83 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
Sunny San Antonio, Texas, One of
the Winter Playgrounds of America
SONGS THAT SELL
Maurice Richmond, Head of the Richmond Music Supply Corp., New York, Investigates the
Music Trade There—The Beginning of the Famous House of Goggan—Second Article
At Peace With the World (living Berlin) —
New
Always (Irving Berlin)
\yfORT BOSELEY, who represents Remick's,
•"" walked into the sheet music department at
Goggan's in a lively fashion and stated he was
on what he called the "belt" route, Chicago to
Chicago, covering the
South and Southwest
as far as San Antonio
and back to Chicago.
He was well pleased
with the orders he had
taken for the Remick
catalog, particularly on
"Someone to Love,"
"Sweet Child," "Tam-
iami Trail," "Hi Ho,
the Merrio" and "Bye,
Bye, Blackbird." Mort
never o v e r l o o k s a
thing. He is not only
a s a l e s m a n but a
plugger. Every possible
Maurice Richmond
chance to put over a plug on the road for the
Remick catalog is taken care of by Mort. Go-'
ing without a meal when he should be eating,
if he can catch a musical director or leader,
means nothing in his young life. He gets a
greater kick out of landing a number with a
troupe or vaudeville act, on the radio, or any
other publicity than out of a shore dinner.
Bob Stevenson Bobs Up
Smiling Bob Stevenson, sales representative
for the Richmond Music Supply Corp., of New
York, bobbed up just as I registered at the
Robert E. Lee hotel. We met after a ten
weeks' departure from our headquarters at New
York. Bob worked in different territory. Before
leaving, we said in a joke, "According to our
routes we should be in San Antonio about the
same time. " We were. Bob said: "My trip
so far has been a profitable one and I am
pleased with the many new friends I have
made. Without exception, everyone was mar-
velous to me and I received splendid treatment
everywhere." This sudden meeting was a treat
for both of us and we spent a glorious Sun-
day on a long hike from the downtown dis-
trict starting from the Hotel Robert E. Lee,
way out to Brackenbridge Park. We were in-
fatuated with the beautiful surroundings of this
great wonder spot of nature. After a hike of
five miles or more, we spied a seat with a lot of
velvety grass around it and we sat down to rest.
Within a few moments we noticed a lot of
golfers coming along and our comfortable seat
proved to be within fifteen feet of the fifteenth
hole, of the municipal golf course in the park.
Being admirers of the game, we watched many
good drives during the time we sat there. They
helped us to pass the time away under the soft
warm sunshine.
Next we visited the zoo and found a lot of
activity there. We saw the monkey's cage, the
elephant's trunk, the ducks were wild, the squir-
rels were going nutty, and the zebra was full
of zest. The laughing hyena, I don't know
what he was laughing about, gave Bob the
once-over. Perhaps it was Bob's sporty make-
up. We walked another mile and saw the cam-
els. Bob wondered why they had those terrible
lumps on their backs and thought they had all
bruised themselves. At the aquarium, Bob tried
to get a free ride on the giant turtle's back,
but the caretaker interfered and it is probably
just as well that he did.
Bob related a hair-raising incident to me. He
said it occurred in Paris, Texas, in what he
thought was a barber shop, but which turned
out to be a shooting gallery. Just imagine now
that you are reading a Nick Carter story of the
Wild and Woolly West, where men are men and
women are sharpshooters. One of these real
thrillers where the heroine is desperately in love
with the villain who is trying to give her the
air. He had been hiding in the cow-shed for
several days and raised a full-grown beard.
Thinking he had eluded the "fair one" he goes
into the barber shop and occupies the chair
right next to Bob. And then the fireworks
started. The villain fell dead and luckily Bob
ducked his head to let a bullet fly over it. The
only other objects the girl punctured were mir-
rors and pictures on the walls. Bob, through
living on Long Island, has a long stride and left
the place before he could be called for an "eye
witness." Bob is going to write the story up
in real Western thrilly fashion some day and
make a lot of money from it in the movies.
Bob and I spent several days together call-
ing on the trade. During the time I was with
him, he gave me a few "snapshots" of what he
picked up on his travels. Some are worthy of
mention and are rather "snappy." Watch 'em
go off.
"Wire trouble," cried the fiddle, as the G
string broke.
"I'm carried away with the music," said the
monkey who was perched on the hand-organ.
Yonson knows a girl who paints and she cer-
tainly can draw men.
A girl in a taxi is worth two on the street.
John: "I saw your sister on the street to-
day."
James: "How was she looking?"
John: "I don't know, I didn't see her face."
James: "Then how do you know it was my
sister?"
John: "Oh, I'm very good at figures."
Helpful hints from Lizzie Potcheese, entitled:
"You can excuse a fellow for being blue, but
never for being green."
*
Lady Shopper: "I'd like to see something in
ladies' underwear."
Salesman: "So would I."
A new song entitled: "She was only the gar-
bage man's daughter, but she gave them all the
How Many Times? (Irving- Berlin)—New
Remember (Irving Berlin)
Don't Wait Too Long: (Irving Berlin)
Venetian Isles (Irving Berlin)
I'd Climb the Highest Mountain (If I Knew
I'd Find You)
When the Red, Red Robin Comes, Bob, Bob,
Bobbin' Along: (New)
Gimme a Little Kiss (Will Ya—Huh?)
Poor Papa (Has Got Nuthin' At All)
Oh!
If I Only Had You—(New)
Say It Again
Oh,
Boy! How It Was Raining:—(New)
In the Middle of the Night
Who Wouldn't—(New)
Hlue Bonnet—You Make Me Feel Blue
That's Annabel—(New)
Put Your Arms Where They Belong:
I p and Down the Eight Mile Road—(New)
Trying; to Forget—(New)
I Found a Roundabout Way to Heaven
And Then I Forgot—(New)
Roses Remind Me of You
But I Do (You Know I Do)
Then I'll Be Happy
I Never Knew
That Certain Party
If You Miss Me as I Miss You
Yes, Sir! That's My Baby
To-night's My Night With Baby
Oh, How I Miss You To-night
The Roses Brought Me You

BOOKS THAT SELL
New Universal Dance Folio
No. 11
F.dition Extraordinary—.Just Out
X
Peterson's I'kulrle Method
World's Favorite Songs
Tiddle De Ikes
Strum It With Crumit
Irving Berlin's Song Gems
From the Musical Comedy Sensation
"THE COCOANUTS"
Ting-aling the Bell'll Ring
Why Do You Want to Know Why?
Florida By the Sea
The Monkey Doodle Doo
L.ucky Boy
We Should Care
IRVING BERLIN, Inc.
1607 Broadway, New York
Bob is learning fast and had this to say:
"Although young in age and young in the music
business, the twenty-odd Summers and Winters
Go where you may you will not
£ind the equal in value o£ the
MOST POPULAR MUSIC BOOKS
Wire for descriptive catalog—order from jobber or direct from publisher
Hinds, Hayden & Eldredge, Inc., Publishers, New York City
39
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
40
The Music Trade Review
JULY 17, 1926
WHAT A
AROUND moooDiioimf'm MAN/
E£?HERE$MORE
A Fetching Fax Trot Melody
With A Novelty Kakn lyric/
:ss
IN*G001hM6B7^2=zJz
Ijrnos hy
LEWIS and YOUNG
Music hy
NRYWSA
Lvric hy
GUS KAHN
Music hy
JOE SANDERS
witn
GOOD
Aiay
that I have seen have taught me that other
people treat me as I treat them. That is why,
when I look for trouble, I find it. The Golden
Rule- is the sum total for all wisdom for get-
ting on in the world."
Bob showed me his "advance" card which he
sent out to his customers all over the country.
Here's what the card says: "Our representa-
tive, Robert H. Stevens will call upon you on
or about
. He will have with him all the
new hits and novelties in sheet music and
folios. We call him 'Bob the Cheerful.' So will
you when he gives you an earful. Any cour-
tesies extended to him will be appreciated."
The Lord has blessed Bob with many good
qualities. He dresses well and looks clean and
thinks clean—a real snappy, dashing, young
American type with plenty of "pep and ginger."
"The Guy Who Put Pep in Red Pepper"
Dinner for five was served at the Manhattan
cafe—steaks, chops, potatoes baked, salad, cof-
fee and cake. The quintet consisted of Mort
Bosley of J. H. Remick Co., of Detroit; Bob
Stevenson, representing the Richmond Music
Supply Corp.; F. A. Brinkmann of Goggan's;
Paul Monkhern, former manager of the music
department in Goggan's, and "yours truly."
Some folks eat brown rice and cream for their
health and "Brinky" is one of them. Cinnamon
flavors the rice and cream very well. "Brinky"
called for it, but after a while he discovered that
the waiter had given him red pepper instead.
There was no fooling about it. I can verify it.
I tasted it. The waiter's alibi was that a "pep-
pery" guy like "Brinky" needed pepper to keep
up the "pep."
Someone asked "Brinky" what the idea was
of the women wearing such short skirts. He
answered: "Well, some women wear short
skirts for nothing at all, but others have two
perfectly good reasons."
Here's "Brinky's" recipe: "Snappy speed is
what you need if you want to be a stepper. To
acquire that speed, all you need, is to take a lit-
tle red pepper."
He tells a good one about a friend of his who
had just been married. Alex and the widow-
were.going up to the altar when the lights went
out. The groom was asked: "What did you do
then?" He answered: "Kept on going—the
widow knew the way."
The local music committee, Paul Monkhern,
and "Brinky," gave Bob and me a whirlwind
tour of the city before our departure.
,
.
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,., , „ ^ , Tr , 7
— Aw^ Hoi-Hi da-da-da-daddy
J^pr^malFoxTrpcJdeaJith^x^JS^
What A ~
A Great lyric and A Heal Time/
n
WALT
L iNALDSQN
d
RALPH WILLIAMS
'FEIST'
Berlin Title "At Peace With the World"
Featured in Camel Cigarette Publicity
Well-known Brand Uses Title of Irving Berlin's Latest Success in Country-wide Billboard
Campaign—Second Title From Berlin Catalog to Be Used by Firm
TV/fOST popular songs are written around
an idea. This idea also generally proves
the title of the number, the idea and the title
being synonymous. Thus the titles no matter
how short tell a story. Two of Irving Berlin's
Berlin's latest song hit, "At Peace With the
World." They look upon it as even a more
advantageous piece of copy. The first of these
new posters and painted and illuminated signs
in the Camel cigarette campaign appeared at
jfh peace
with the
world
A Real Advertising Tie-up
late titles have so much significance that they Broadway and Forty-seventh street on a tri-
have appeared as alluring and descriptive cap- angular strip of property which is considered
tions for the nationally advertised and widely one of the best advertising spots in the country.
Seventeen thousand nine hundred and ninety-
known cigarette, the Camel.
Probably non ational advertiser has been nine more similar pieces of copy will shortly
more consistent than the makers of Camel greet the eye in every city, town and hamlet,
cigarettes. Their nation-wide outdoor displays in the country.
include illuminated and painted signs and
posters. In the poster game an advertising mes-
sage is generally held down to ten words. They
must be trite, complete and forceful. These
displays arc sold on a basis of circulation, and
wh'le the circulation is tremendous the illustra-
tion and the text must be shot over at the first
glance.
The Camel cigarette people first adopted
March Victorious
(Mabel Metzgrcr-Wriirht)
the P.erlin title "Always." This appeared on
handsomely multi-colored signs and multi-col-
Pacific Patrol
(Mabel Metzg«>r-Wrijjht)
ored posters with an illustrated figure and a
package of Camel c'garettes completing the
Reliance March
(Clifford)
message. We do not believe that there has
ever been a shorter p:ece of text carrying out a
Victorious Eagle
(Rosey)
story and an idea in poster and painted adver-
tising campaigns. "Always" proved a powerful
American Beauty March
(Williams)
caption, more so, it is said by the advertising
agsnts
who
have
made
a
specialty
of
this
sort
Knights
of
Columbus March
Buys Murray Stock
(Clifford)
of media for many years, than anything that
Valiant Volunteers
Stroebel's Music Store, of Waterloo, la., has has preceded in this particular Camel campaign.
purchased the large stock of sheet music of the It was adopted for the caption for 18,000 signs
(Mabel Metzger-Wrlght)
Murray Music Store, of Davenport, la., and is throughout the country.
Order Through Jobber or Direct
Now to supplement its advertising drive an-
making special offers on this lot.
other Irving Berlin title has been paid tribute
Consult the Universal Want Directory of by these Camel advertising agents. For the
Publishers
The Review. In it advertisements are inserted same sort of campaign, in looking around for a
free of charge for men who desire positions. suitable caption, they struck upon the idea of
New York City
School, Lodge and
Assembly Marches
Hinds, Hayden & Eldredge, Inc.

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