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The Music Trade Review
COINOLAS
Supremacy thru their
Performance
Tiny Coinola
Durability that has
defied the years
Known Values
Proven Satisfaction
Your territory may be open
Manufactured by
The Operators Piano Co.
715 N. Kedzie Ave.
Chicago
Bookston Piano Co. Opens New Store
at 1804 Euclid Avenue, Cleveland, O.
Cleveland Bush & Lane Representative to Have Larger Space in New Quarters— Dreher Piano
Co. Obtains Organ Contract for Conneaut Christian Science Church
CLEVELAND, O., July 12.—Music Row is to
have another piano house around the first
of August when the Bookston Piano Co. oc-
cupies new quarters at 1804 Euclid avenue.
While they are one of the youngest houses in
the business in Cleveland, they have grown
rapidly and their present store in the Superior
arcade is far too small for them. Their new
store is approximately twice as large and will
give them plenty of room to display the com-
plete line of Bush & Lane pianos they carry.
M. A. Bookston, head of the firm, has placed a
number of these instruments in many of Cleve-
land's finest homes within the past year.
The Cleveland Board of Education is ask-
ing for bids on twenty pianos for use in the
city public schools. Various types of instru-
ments are needed. Competition is expected to
be quite keen as a large number of the trade
are bidding.
The Dreher Piano Co. has been awarded a
contract to furnish an Estey Duo Manual reed
organ for the Christian Science Church at Con-
neaut, O. The instrument has been specially
finished to match the woodwork of the church
and is a very handsome job. One of the parish-
ioners purchased the organ for the church.
One of the most beautiful pianos put on dis-
play for some time was a Steinway Duo-Art
that was sold by William Bowie, of the Dreher
Co., to a prominent Clevelander. The instru-
ment was specially finished and attracted a great
deal of attention. The company also furnished
the pianos for two large outdoor pageants the
past week. One was held at Brookside Park
under the auspices of the city and under the
direction of Harper Garcia Smythe. The other
was given by the city of Lakewood under the
direction of Miss Dorris Pettingale.
There is a special display of Martin hand-
craft band instruments at Wurlitzer's this week
as a tie-up with the appearance of Phil Spitalny
and his band, who are at the Allen Theatre and
who use Martin instruments exclusively. Pic-
tures of Spitalny and the Swedish prince, before
whom he played, are shown. There is also a
display of the records made by the band.
Record departments in all music stores han-
dling Victor records did a rushing business this
week with the announcement of the sharp cut
in prices on mechanically recorded records. The
Buescher Music Co. used a loud speaker attached
to a Victor instrument to play some of the rec-
ords. The music was plainly audible across
Euclid avenue and attracted much attention.
A woman's fur thrown across the top of one
of the new Atwater Kent models in the window
of the Euclid Music Co. East Ninth street store
attracted quite a lot of attention. A sign at-
tached to it which read: "You buy furs in the
Summertime, why not radio?," explained the
matter. The window was designed to stimulate
the buying of radio sets during the so-called off-
season.
Lauter-Humana Brings
Out New Period Grand
exploitation of the various lines of instruments
handled by the company, including the Steinway
and the Duo-Art.
Even in this direct type of advertising, how-
ever, the quality of the instrument and the repu-
tation of the company offering it to the Cleve-
land public is stressed much more strongly than
is the question of price. It is the institutional
copy, however, that appears to be most inter-
esting, for the house of Dreher has won and
maintained a position in the Cleveland trade
that makes possible the emphasizing of the
responsibility of its own institution with a full
assurance of public agreement.
Instrument Meets With Immediate Favor on
the Part of the Lauter Dealers
The Lauter-Humana Co., Newark, N. J., re-
cently put on the market a new period model
small grand. It was shown at its exhibit dur-
ing the convention, and created a great deal of
favorable comment on the part of dealers from
all over the country who saw it.
Since then it has been shipped to dealers in
various sections of the country, and recently
a letter was received from Adren Reifsnyder,
of Reifsnyder & Sons, who operate stores in
Lancaster and Ephrata, Pa., with the following
comment: "The piano reached us okeh and we
are more than pleased with this instrument. It
is a beauty, and we believe that we will be able
to sell lots of them."
This tribute, which came unsolicited, was re-
garding the Reniassance model with which the
Lauter Co. is having a remarkable success. A.
E. Schmalzigan recently completed a trip dur-
ing which he received a number of good orders
for this new small grand.
Reproduce Player Organ
Illinois
JULY 17, 1926
Making the Selling Ap-
peal by the Institution
(Continued
from
page 11)
of Robert Jones, an advertising manager of
considerable reputation in trade and local cir-
cles. There are reproduced herewith several
examples of recent Dreher advertising showing
the sort of copy that is used not only in news-
papers but in concert programs and elsewhere.
In this advertising it will be seen that the
Dreher house emphasizes the high position it
has won for itself in the music field in Cleve-
land, calling attention to the fact that anyone
seeking a piano will find an instrument to suit
his tastes and purse at the Dreher establish-
ment. The company is not entirely committed
to this advertising policy, however, for at inter-
vals liberal advertising space is given to the
New Store in Alva, Okla.
ALVA, OKLA., July 10.—McDowell & Castator
music merchants of Enid, Okla., will shortly
open a new store in this city, under the man-
agement of R. D. Tarry. The store will handle
a full line of pianos and Brunswick phono-
graphs. This is the sixth of the chain of music
stores controlled by this firm.
New Store in Toronto, O.
TORONTO, O., July 12.—J. W. Stewart, music mer-
chant of this town, moved to a new store in the
Washington Theatre Building on July 1. The
store carries a full line of music instruments of
all types.
The
"ART LINE"
is a real seller
Write for Catalog.
The Art Novelty Co.
Goshen, Ind.
STYLE NO. 141