Music
* Jill Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
REVIEW
THE
VOL. LXXXII1. No. 3 Published Every Satwday. Edward Lyman Bill, Inc., 383 Madison A*e., New York, N. Y., Jily 17, 1926
sin
*j!.<£ o S.' eer "
One less hurdle
between you and a Sale!
J
A r e n ' t you
entitled t o
Fllll Retail PriCC ^
C^/pJ
7 H Y w i l 1 a m a n cheerfully pay the
I /I I advertised price of an automobile,
^ *-^ yet try to beat down the price you
quote him on a piano? Most often it's because
advertising hasn't fixed in his mind the retail price
of the piano.
«.
nationally advertised retail price!
To remove the price hurdle—over which more
than one sale has tripped—the new retail price of
the Estey Period Models, will be nationally adver-
tised— $985. And the new models by Walter
Dorwin Teague will be $1,250 retail.
People will know the Estey Period Models now
cost $985 before they walk into your store.That hur-
dle will be out of the way. Of course when they see
these attractive Estey models it won't be difficult to
convincc thcm tha thcy
'
are well worth $985,
but that's something that can safely be left to the
Estey and you.
t-A profit worth working for
So, aside from the usual trade-in allowance, the
full retail price is yours. You get the liberal spread
between the low price you pay and $985, together
with finance cost cut to a 6% maximum. The
nationally advertised retail price certainly gives
you a profit on the new Estey that's well worth
working for.
Not only that, but national advertising—plenty
of advertising helps for your own use- and the
sales appeal of distinctive casings which we will
tell you about later. All these things will help
you make that generous profit on an increasing
number of sales.
^Another absorbing installment soon!
ESTEY PIANO CO
EXECUTIVE OFFICES—665 Fifth Avenue, N e w York
GRAND,
PLAYER,
UPRIGHT
AND
REPRODUCING
PIANOS
Entered as second-class matter September 10, 1892, at the post office at New York, N. Y., under the act of Congress of March 3, 1879.