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The Music Trade Review
DECEMBER 25, 1926
To the
Wide-Awakes!
of scenery following a very active Summer sea-
son. Although a trip of over ten thousand
miles, largely devoted to business, would not
ordinarily be a restful one, the reception Mr.
Kretschmer was accorded by leading members
of the trade as well as the alluring sights in
so many parts of the country was conducive to
improving his health, which lias been rather
poor during the past two years.
Mr. Kretschmer found most retailers quite
open-minded and open-hearted on hearing his
views of new price markings. It was not, of
course, at all times easy sailing, for while every-
You believe in giving your customers
the best of service, plus the best mer-
chandise.
You favor Nationally Advertised lines
with established reputations.
You are interested in quick turnover
with a big profit.
Well, don't overlook "CENTURY
EDITION."
There's no better profit-maker in the
music field.
Can't Go Wn
SUNDAY
KATINKA
PRECIOUS
ADORABLE
BARCELONA
SYMPATHY WALTZ
CALLING ME HOME
HI DIDDLE DIDDLE
BESIDE A GARDEN WALL
THAT'S WHY I LOVE YOU
MY GIRL HAS EYE TROUBLE
IN A LITTLE SPANISH TOWN
HELLO, ALOHA, HOW ARE YOU?
WHERE'D YOU GET THOSE EYES?
YOUR HEART LOOKED INTO MINE
I'VE LOST ALL MY LOVE FOR YOU
WHILE THE YEARS GO DRIFTING BY
KISS YOUR LITTLE BABY GOOD-
NIGHT
I'D RATHER BE THE GIRL IN YOUR
ARMS
IT MADE YOU HAPPY WHEN YOU
MADE M>1 CRY
JUST A BIRD'S-EYE VIEW OF MY OLD
KENTUCKY HOME
Century Music Pub. Go.
235 W. 40th St.
Write for Dealers' Price
New York
LEO
Kretschmer Finds Dealers
Favorable to New Discounts
Manager of Music Publication Department and
Treasurer of Carl Fischer, Inc., Returns From
Lengthy "Missionary Tour"
William Kretschmer, manager of the music
publication division and treasurer of Carl
Fischer, Inc., recently returned from a cross-
country trade tour which practically covered
every large city in the country.
Mr. Kretschmer's mission was primarily for
the purpose of talking with the leading retailers
of the country and spreading the gospel of the
new prices and discounts. Naturally in the de-
cided changes that have been made in recent
years in discounts and net price markings there
were in many instances differences to iron out.
In addition to covering the changes in discounts
and new prices Mr. Kretschmer needed a change
William Kretschmer
where he was received in a most friendly man-
ner there were, at times, deep-seated antagon-
isms due to misconceptions of the true situa-
tion.
All in all, however, Mr. Kretschmer's trip
was most successful and to use his own words
he "succeeded in arousing interest and support
to the new manner of marking music and to
the new discounts." He said further that "it
was with extreme gratification that I observed
how many in the industry who had been op-
School/ Lodge and
Assembly Marches
THE LITTLE RED
SCHOOL HOUSE
March Victorious
AND THE
Victorious Eagle
World-Famous
American Beauty March
McKINLEY
MUSIC
are staple American institutions. Both
have won and hold the implicit confidence
of the American people through merit
alone.
50 NEW NUMBERS FOR 1927
NOW READY, Piano Solos, Piano Duets and
Violin and Piano
Salable Copyrights! Best Reprints!
New Catalogs Free with Stock Orders
Mr. Dealer: If you do not carry this "BIG
PROFIT" line, write for Samples and Liberal
Sales Plan Today!
McKINLEY^MUSIC CO.
1501-1515 E. 55th Street, CHICAGO
posed to the move when it started and were
quite apprehensive as to its success are now
convinced that i|- has been working very well,
so far, and with every indication that the plan
in its full application will be beneficial to the
industry as a whole."
Mr. Kretschmer started on his trip the latter
part of October. He enjoyed immensely the
far West, including the Grand Canyon, the
Rockies, Yosemite Valley, Catalina Island and
the many other sites on the Pacific Coast.
Featuring "Thinking"
WILMINGTON, N. C, December 20.—When inter-
viewed a few days ago by a reporter from the
Wilmington Star Miss Maie Sinclair, the new
manager of the Music Shop, seemed to be think-
ing, and when asked what she was doing she
laughingly responded that, as she was playing
"Thinking," she simply could not help from
thinking about how wonderful this new song
hit, "Thinking," was.
(Mabel Metzter-Wrlfht)
Pacific Patrol
(Mabel Metzger-Wright)
Reliance March
(Clifford)
A HIT SONG
By Hit Writers
(Uosey)
(Williams)
Knights of Columbus March
(Clifford)
Valiant Volunteers
(Mabel Mftzger-Wii£ht)
Order Through Jobber or Direct
Hinds, Hayden & Eldredge, Inc.
Publishers
New York City
A REAL BIT Ut MELODY
^ CHERIE
I LOVE YOU
H A R M S INC.. 62 W 45TH ST..NYC.
M. WITMARK «fc SONS, NEW YORK