Music Trade Review

Issue: 1926 Vol. 83 N. 26

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
What Are the Requirements of the
Perfect Player-Piano?
As the Central Principle of the Player-Piano Is Expressiveness, Sensitiveness in Pedal Response Is Among
the Leading Requirements for Such an Instrument—The Controversy Over Buttons Versus
Levers, and the Way in Which the Former Have Won the Dispute
T
H E absolutely perfect mechanism does
not exist, and it would be too much, there-
fore, to expect that any player action
known to the world should be without fault of
any kind. On the other hand, the effort towards
mechanical and commercial perfection is con-
stantly being exerted, and already there are on
the market player actions which come within
hailing distance of that total and complete
perfection which is perhaps out of reach.
If one had merely to set down his ideas as
to what constitutes sales perfection in a player-
piano, however, the task would not be very diffi-
cult. Amid all the talk about what is called "bring-
ing back" the player-piano, the question of teach-
ing the public to play is constantly coming
up, and for that reason an inquiry into the
mechanical features and points which together
constitute the ideal playing mechanism is quite
in order. One of these days we shall have all
the good selling points worked out and all the
bad ones rejected, so that every attempt which
may be made to distinguish the one from the
other is so much work being done towards that
desirable end.
The Central Principle
The first cabinet piano players were designed
upon the expressive principle. When it was
discovered, probably by chance, that variations
in the pressure upon the bellows 'pedals cor-
responded to variations in the dynamics of the
playing, the expressive principle became at
once the center of the merchandising value of
the new invention. And the first advertising,
the very first, was built around thi'S one prin-
ciple, of what came to be called the personal
production of music by means of the Pianola,
the Angelus and the Apollo or the Simplex.
These first instruments were crude, relative-
ly, to those which followed them, for the whole
idea was experimental and every item in its
construction represented a completely novel
set of conditions. Never before in a bellows-
operated musical instrument had the principle
of variation of foot pressure become central,
although the "expression" stop on the French
harmonium was a forerunner. It was this
central principle which always dominated the
design and construction of the piano player,
but, on the other hand, during the first days,
the result of attempting to carry it out was
to make the foot work very hard and tiring.
This was because all the moving parts were
relatively heavy and clumsy, being still too
much tied to the traditional methods of reed-
organ building. To play an early type of piano
player or player-piano was not an easy task
for a man and was almost impossible for a
woman.
As time went on and improvements were
steadily made, player actions gradually came
to be grouped in one of two classes. In the
one the old type of heavy, slow-moving
mechanism was retained, on the strange ground
that the public did not know how to use the
pedals properly. The other, fortunately, was
faced in the opposite direction and gradually
after much difficulty and struggle came to
dominate. To-day every player factory tries
to build for light, responsive pumping, and
no one imagines that it is good merchandising
to claim for a player action that it pumps like
a tread-mill.
Nevertheless, the notion that a player can
be too sensitive to the foot still survives. It
is really amazing how many merchants there
are who insist upon believing that every man
and woman who might possibly be a prospect
for a player-piano is not only grossly ignorant
of music, but in fact has no desire to acquire
better knowledge and will resent any attempt
to give them a mechanism on which expressive
playing can be done. Of course, it all simply
means that the man who talks that way is
reflecting his own ideas and working them off
as the ideas of his customers. Which, by the
way, gives some indication of the level of the
selling intelligence which has been prevalent
in the retail player-piano trade.
Ease of Playing Essential
Now, in the sales-perfect player-piano the
first thing to be considered) is this point of
sensitiveness. If the American people are ever
going to take up the player-piano as a uni-
versal musical instrument, we must give them,
as a first requisite, ease of playing. The physical
effort of operating the pedals must be reduced
to the very minimum. And there is another
side to that, also, because physical ease means
mental ease and consequently greater ability
to produce expressive playing. The perfect
player-piano is the player-piano which shall be
as responsive to the foot as the keyboard is
to the finger.
It is easy to see that any sales revival must
come through a campaign of education in the
delights of playing, and naturally that involves
easy pumping as a first requisite. Given that,
almost everything else is comparatively simple.
We need not discuss in an article like this
the technical points involved. What we are
here thinking about is the perfect player-piano
considered from the sales standpoint. So con-
sidered we see that the first principle to be
recognized and followed in its design must be
the principle of expressiveness. The pumping
must be light, easy and extremely responsive.
This involves going back to the principle
11
which first animated the men of genius, who
put on the market and found a place for the
original cabinet player; but, of course, it also
means following their principles as they were
never able to. We can make to-day what
they only dreamed of making; and it is a
marvelous thing that this simple fact is not
everywhere recognized and made use of.
Next to easy pumping comes simplicity of
the lever layout. For some years there has
been a belief that the buying public does not
like to handle finger levers, but prefers to have
buttons to press. As a matter of fact, this
belief is entirely a product of the retail sales
mind. When competition among various makes,
and the constructional ideas embodied in them,
was very strong, salesmen talked all kinds of
nonsense in an effort to "put over" the instru-
ments each had to sell. Some ingenious sales-
man began to boost for buttons on the
expression board, because he said they were
"easier" to handle. Others took up the cry,
parrot-like, and in a short time had persuaded
themselves that their innocent and ignorant
customers had demanded this. Really, of course,
the button is actually harder to operate. It
demands pneumatic power, which has to be
supplied by the bellows. This means harder
pumping, more physical effort. The lightest
pumping action known to the present writer,
considering the work it has to do, is found in
a certain player grand. If that instrument
were fitted with pneumatic buttons for raising
the hammers and for working the dampers, it
would be at least half again as hard to pump,
simply because the pneumatics required for the
purpose demand enough power and are used
often enough to call for an almost constant
additional drag on the footwork. When the
automatic damper-pedal is on, in this instru-
ment, a difference can be felt in the pumping.
While as to the physical effort required to
work levers on loud and soft pedals, the
answer is that so long as the factory men
design their levers mechanically right, there
cannot be a single bit of truth in the talk about
excessive physical effort. The perfect player-
piano, then, will have levers and not buttons.
One could talk about the eternal matter of
price without ever coming to a universally
satisfactory conclusion. But this much stands
out in any possible discussion: the matter of
price is a matter of output. Output is a matter
of demand. Demand is a matter of popularity.
Popularity, in the present case, is a matter
only of familiarity. Therefore, teach the peo-
ple to play (after learning how to do it your-
self) and then the high-grade player-piano will
sell as easily as the high-grade grand piano.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
12
The Music Trade Review
Ferdinand A. Winter
Passes Away in Altoona
Founder of F. A. Winter & Son, Prominent
Music House, Was Eighty-two Years O l d -
Was Bandsman During Civil War
PITTSBURGH, PA., December 18.—Musical circles
here were much grieved over the news of the
passing of Ferdinand A. Winter, founder of the
F. A. Winter & Son music house of Altoona,
Pa., at his home in that city yesterday, aged
eighty-two years. Mr. Winter contracted a
cold about two months ago and he gradually
grew worse until death ensued. He was a
native of Monaco, a small town on the Ohio
River above Pittsburgh. When but a youth he
became a member of a band at New Brighton,
playing the cymbals, and when the Civil War
broke out Mr. Winter enlisted as a second-
class musician in the regimental band of the
Sixty-third Pennsylvania Volunteer Infantry.
In the battle of Williamsburg he was stricken
with fever and was confined to a hospital at
Yorktown, Va. While a patient at the army
hospital, the government dismissed all regi-
mental bands, and after his discharge from the
hospital in September of 1862 Mr. Winter re-
turned to Pittsburgh and soon afterwards
joined a band in a three-month militia regiment
which was sent into West Virginia.
Bandmaster at Nineteen
Mr. Winter was acknowledged as one of the
youngest bandmasters in the Civil War, being
aged nineteen years. In his interesting career
through the strife, one feature that stands out
as a bandmaster was his setting to bandscore
the famous war melody, "Matching Through
Georgia," for which he is known nationally.
At the close of the war Mr. Winter returned
to Pittsburgh and took an advanced course in
the violin and at the age of twenty-one made
his formal debut as a violinist at the Academy
of Music in Pittsburgh. He was also an accom-
plished cornet player.
Look
For This Label
It Guarantees
Quality
DECEMBER 25, 1926
He later entered the employ of Mellor &
Hoehne, now the C. C. Mellor Co., and in 1878
was sent to Altoona to perform some work at
an Altoona branch of the company. In the
Spring of 1879 he became a permanent resident
of Altoona.
Mr. Winter was married in 1875 to Miss
Emma Buhl and both he and his wife located
here, making their home at 1914 Twelfth ave-
nue, the present Winter home. His wife died
March of this year. To this union eight chil-
dren were born, seven of whom survive:
Arthur E. Winter, a partner in the firm; Paul
T. Winter, associated with the store; Dr. Harry
B. Winter, of Punxsutawney; Mrs. Edith Jones,
of Altoona; Louis C. Winter of Pittsburgh; Mrs.
Marie Montgomery, of Altoona, and Mrs.
Christine Bashore, of Altoona.
Mr. Winter was one of the organizers of
the Altoona Chamber of Commerce and was a
member of the Altoona Kiwanis Club.
Milton Upright Chosen by
Prominent Cabinet Maker
George W. Allen, president of the Milton
Piano Co., New York, was particularly gratified
recently, when M. Campbell Lorini, president of
the Lorini Cabinet Co., New York, selected a
Milton Peter Pan model upright. Mr. Lorini is
well-known to the piano trade and served for
many years as a technical official in various New-
York piano factories. He stated to Mr. Allen
that he admired the Milton especially for its
handsome case work and compact size. In a
letter to Mr. Allen, following the delivery of
the piano to his home, Mr. Lorini wrote: "I
was more than agreeably surprised at the tone
volume vou have concealed in such a small
Maypole Heads Radio Station
For Your 1927
Requirements Specify
PFRIEMER
HAMMERS
Their use in the pianos
you sell signifies quality
in every respect
fiDrfQinatotg of ttyt
l£e GHAS. PFRIEMER, Inc.
Wales Ave. and 142d St.
Lytton Building
(EST.
New York
Chicago
1870)
DKTROIT, MICH., December 20.—Detroit has a
new radio broadcasting station, which made its
first public announcement last week and has
already become popular. Roy A. Maypole,
head of the Artonian Piano Co. here and widely
known in the trade as manager of the Detroit
public school piano contest held this year, is
the director of the new radio station, which
has the letters WDXL and has a wave length
of 296.9 meters. The studio is located at 5769
Stanton avenue and the broadcasting hours are
from 7 p. m. to 8:30 p. m. Mr. Maypole an-
nounces that his programs will be of the highest
class.
Takes Tout-Miller Lease
TURLOCK, CAL., December 17.—New quarters
have been taken by A. Ruby, local music mer-
chant, who has taken over the lease of the
Tout-Miller store here. Mr. Ruby's business
has grown consistently of late and now includes
the agency for Hardman and Baldwin pianos,
phonographs, radio and small goods. With
the move to new quarters, Mr. Ruby will be
afforded more commodious display space for
his stock of instruments.
Buys Into Bemidji Co.
BEMIDJI, MINN., December 18.—F. S. Ebert has
purchased the interest of Oren D. Cason in the
Bemidji Music Co., which they have operated
on a partnership basis for more than two years.
Both men have had a wide experience in the
music field, Mr. Ebert having been identified
with the trade for about twenty years. He
operated a store in Thief River Falls for seven
years before coming to Bemidji five years ago.
Frank A. D. Andrea, president of the Fada
Radio Corp. and one of the outstanding figures
in the radio industry, recently installed a Weber
Duo-Art piano in oerioH rase in his hnmf. at
Pelham, N. Y.

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