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DECEMBER 18, 1926
The Music Trade Review
Mason & Hamlin Piano Installed in
the Mark Hopkins Hotel, San Francisco
Wiley B. Allen Co., Local Representative of Instrument, Secures the Order—R. K. Maynard
Reports Nearly a Record Trip—Heine to Handle Henry F. Miller Line
CAN FRANCISCO, CAL., December 9.—The
Wiley B. Allen Co. has secured the order for
installing all the pianos in the palatial Mark
Hopkins Hotel, which was formally opened on
December 4. The building, which cost $5,000,000,
is on a commanding site on Nob Hill and over-
looks the entire Bay. The Mark Hopkins Hotel
is nineteen stories in height.
The Mason & Hamlin piano was selected as
the official instrument for this costly building.
It has been installed in some of the most beauti-
ful rooms, which are models of interior decora-
tion and architecture. The Ampico figures with
the Mason & Hamlin as the "instrument su-
preme" for San Francisco's newest and most
imposing hotel. All the other pianos through-
out the building are also of lines carried by
the Wiley B. Allen Co. and installed by it.
Victor Displays "Auditorium" Orthophonic
A crowded house at the San Francisco Sym-
phony Orchestra's concert last Sunday after-
noon showed keen interest in the new "Audi-
torium" Orthophonic, which was quite a feature
of the program. There were many dealers pres-
ent, guests of the Victor Talking Machine Co.
Hertz had just finished conducting Bizet's
second "Arlesienne" Suite when it was an-
nounced that the great Orthophonic in
of the platform would play. Fritz Kreisler's
rendering of "Liebeslied" was first heard and
the astonished audience seemed to be too much
surprised to applaud. After Tito Schipa, how-
ever, had sung "Amapola" in an absolutely
human voice, the applause broke out, and the
same appreciation was given to Marion Talley.
The number was broadcast from KGO, KPO
and KFI. The Victor Orthophonic's rendering
of a number by the symphony orchestra is said
to have gone on the air even better than the
playing of the symphony for the microphone
that afternoon. This week there have been sev-
eral well-attended recitals of the instrument for
dealers.
Found "Idolizing" Strong in South
Just back from a few days' visit to southern
California, Ed. Little, manager of the publishing
and sheet music departments of Sherman, Clay
& Co., said he had found the company's publi-
cation "Idolizing" the big hit in Los Angeles
and surrounding country.
Almost Made His Record Trip
Coming to San Francisco by way of Texas,
R. K. Maynard of the M. Schulz Co., Chicago,
found things in the Lone Star State so prosper-
ous that if cotton had been bringing better
prices the trip would have been his record one.
He told Manager Bartholeme, of the Hauschildt
music store here, that, as it was, he was greatly
impressed by the prosperity he had found.
While the cotton crop was plentiful, it was
bringing no prices. Oil was booming and
copious rains had made so much pasturage for
cattle that cattlemen were turning a willing ear
to suggestions that they buy reproducing
grands. A costly period Schulz, equipped with
reproducing Welte-Mignon (Licensee) action, is
about the thing the cattle barons are buying.
Heine Becomes Agent for Henry F. Miller
Roy Burgess, representing Henry F. Miller
pianos, is visiting the San Francisco trade. Mrs.
Sarah Heine, president of the Heine Piano Co.,
stated to-day that it has taken over the agency
for the Henry F. Miller pianos in the territory
from Raggett Point (Santa Barbara County) to
the Oregon line. This includes the whole of
northern California.
Something New Devised in Piano Stools
Something new in piano stools has been in-
vented by G. O. Heine, of the Heine Piano Co.,
and he is preparing to put his product on the
market. Mr. Heine, who has a talent for in-
vention, owns a workshop just off the large dis-
play room of the store. All the new benches are
designed especially for the export trade. They
are "knock-down" benches, a hammer being all
that is needed to put them together and take
them apart. The legs fit into metal holders in
the bench itself and metal wedges hold them
firm. There is no glue at all, as glue melts in
the hot countries of the Orient. Some of the
benches have metal legs, lacquered to look like
wood. This is to make the stool more resistant
to boring insects.
;
Classed Radio as a Necessity
n
Nearly two hundred members of the PacifiqS
Radio Trade Association attended the banquet;
held last week at the Clift Hotel, where one of,
the chief speakers was E. H. Clark, vice-presi J i
dent of the Mercantile Trust Co., who said
that radio has become a necessity. He discussed-
instalment selling and pointed out the danger oi\
contracts in which the timt is too long, and the)]
down-payment too small. He approved of in- 1 '
stahnent selling, but urged that the life of the!
contract should not exceed the life of the article;
sold. Ernest Ingold, of Ernest Ingold, Inc.,
northern California distributor for Atwater
Kent, presided.
Brunswick to Exchange Matrices With
Deutsche Grammophone Co., Berlin
Through New Arrangement Brunswick Will Have Access to One of Finest of European Record
Libraries, and German Concern Rights to Electric Recording Method
XJEGOTIATIONS have been completed by
• ^ the phonograph division of the Brunswick-
Balke-Collender Co., through which the com-
pany will have access to one of the most com-
prehensive foreign record libraries in Europe
for the benefit of its American trade and at the
same time give its own product a wider Euro-
pean distribution than it has enjoyed in the
past. This announcement was made recently
in New York by P. L. Deutsch, vice-president
of the Brunswick company and general manager
of the music-radio division, who has just re-
turned from abroad where he represented the
company in dealings with the Deutsche Gram-
mophon Co., at Berlin, and the British Bruns-
wick, Ltd., at London. Mr. Deutsch was accom-
panied to America by B. Borschardt, the
Deutsche Gramni'Ophon managing director, who
conferred with the Brunswick officials in New
York.
The Deutsche Grammophon Co. is located in
Berlin and is the producer of records under the
trade name of "His Master's Voice" for sale in
Germany, and Polydor in Germany and other
countries, the company having been formed in
1919 by a group of financiers and business men
there to carry on the business of a predecessor
company. By the new contract, the Brunswick
company will have access to the complete
library of the "His Master's Voice" catalog,
which includes recordings by famous European
artists and symphony orchestras and a varied
repertoire of the music ,of many nations under
the Polydor label.
Mr. Deutsch stated further that as part of the
deal the electrical recording and reproducing
rights of the General Electric Co. will become
available to the Deutsche Grammophon Co.
through the German General Electric Co. so
that its new recordings will be made by the
"Light Ray" method. The first matrices from
the Berlin connection will arrive shortly, he
added, and the trade service for the Brunswick
retail contingent will be established as rapidly
as possible. The Deutsche Grammophon Co.
will supervise the selling of the Brunswick
Panatrope and Brunswick phonographs in Ger-
many and Austria.
The British Brunswick, Ltd., a newly formed
company, in which the Brunswick-Balke-Col-
lender Co. has a substantial interest together
with that of British capital, will record and
manufacture in England electric records and
Brunswick Panatropes through an arrangement
made with the Thompson Houston Co. for the
exclusive use of the electrical recording and
reproducing rights which they control with the
General Electric Co. At the same time there
will also be an interchange of matrices between
the British Brunswick, Ltd., and the Brunswick-
Balke-Collender Co. as well as between the
British Brunswick, Ltd., and the Deutsche
Grammophon Co. and in the broadened field of
activity there will be an aggressive sales policy.
Opens New Department
The Shelby Furniture Co., located in the Lin-
berger Building, Shelby, N. C, has opened its
new warerooms and is handling a complete line
of musical instruments.
i,
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