Music Trade Review

Issue: 1926 Vol. 83 N. 25

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
12
The Music Trade Review
DECEMBER 18, 1926
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|OR the first time in the piano trade,
Upright Pianos are offered in extern
sive varieties in Art or Period casings,
and again the innovation is by Cable*
Now the Cable factories have adapted for the
great mass of upright piano seekers the art
features heretofore restricted to high-priced
grands* Made to retail in the mass market, these
authentic period models can be profitably sold
at the same low prices at which plain uprights
have been offered*
The choice includes such attractive designs as
William and Mary, Italian Florentine, Jacobean^
Spanish Renaissance, and Art Nouveau* With
X such a variety, Cable Dealers will have a decided
advantage over competitors who have to offer
only the usual line of ordinary uprights* Again
Cable has widened its merchandising range—a
second time within a year—with sweeping in-
novations. First, a complete line of smaller up-
rights—now, a complete line of Period Model
Uprights and Players* Cable Dealers enjoy the
important advantage of being able to offer their
public what it wants—when it wants it. They
always have —they always will!
Period Model
Grand Pianos
Queen Anne
also I
CABLE
Jacobean—The strength and richness
of this early English Period make it
especially attractive for a piano.
ITH our regular line of artistic Period Model Grand
Pianos and our newer line of Period Model Uprights
W
and Players, the completeness of the Cable Period Line
is without equal in the trade. There's a period model for
every purse and purpose—Cable-made—Cable guaranteed.
Sp
tra<
inti
r
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
DECEMBER 18, 1926
13
The Music Trade Review
e line cff Period Model
t and Player Pianos
Italian Florentine — Florence, dur-
ing the early Renaissance, developed a
graceful and pleasing type of furniture.
ArtNouveau—This
new art model,
illustrated below, while not adhering
strictly to any one period, is built upon
well established principles of design.
naissance—Showing
a
iental influence brought
th the Moorish invasion.
today for complete in-
W RITE
formation. Ask us to tell
William and Mary—The simplicity
and grace of this period have made it
one of the favorites of our own time.
you more about the Cable Period
Line—Upf ights, Players or Grands.
The Cable Dealer Franchise gives
you not only one of the largest
and most complete lines in the
trade, but also the active co-opera-
tion of the Home Office in ad-
vertising, sales promotion, collec-
tions, finance, and other problems
which confront the dealer.
FREE
Dealer
eitising
Copy
/"^ABLE DEALERS know the value of Cable's regular
V-/ Dealer Service advertisements. There is ready
now an attractive series of special newspaper adver-
tisements featuring these Period Models, for the use
of any Cable Dealer. The Cable Company offers first,
a complete line of new-idea pianos — highly salable.
Second, effective selling aids in the form of a complete
sales campaign.
THE CABLE COMPANY
Makers of Qrand, Upright, Inner+Player and Reproducing Pianos
including Conover, Cable, Kingsbury, Wellington and Euphona
CHICAGO

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