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The Music Trade Review
10
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Manufactured by
The Operators Piano Co.
715 N. Kedzie Ave.
Chicago
Illinois
DECEMBER 18, 1926
Glen Bros.-Roberts Feature Chickering
in Series of Concerts in Its Warerooms
Company Reports Good Results in Sales From This Work—R. W. McMurray Rejoins Organiza-
tion—Mrs. Loraine White With the Beesley Music Co.
CALT LAKE CITY, UTAH, December 10.—
The Christmas business has commenced,
perhaps not with a bang, but it is, nevertheless,
coming along nicely, and everyone is pleased
with the outlook. Everything seems to be sell-
ing, especially phonographs and phonograph
records.
The industrial situation is good, save for
those country districts that depended upon the
sugar beet crop to a great extent for their
prosperity. The sugar beets did not do well
this year and sugar factories in several cases
did not operate at all, while others had short
runs. All other important industries of the
State are in fine shape.
Some excellent Christmas windows are being
put in by Salt Lake.City music merchants. At
the Daynes-Beebe Music Co. they have an im-
mense Christmas tree in the entrance to the
store, which is appropriately decorated. Walne
M. Alston, in charge of the band and orchestra
department, who is in charge of window trim-
ming just now, has a scene depicting the story
of the "Three Wise Men." The Wise Men are
seated on camels, which, by a clever device,
are made to actually move as though on a
journey. In the foreground is a court, at the
front of which sits a beautiful Egyptian woman
playing a harp. She is surrounded by many
luxuries, including Oriental rugs, while her
costume is of silks and satins. At night the
effect is striking and beautiful.
The Utah Music Co. has purchased three
fine singing canaries. The little birds pipe in
boisterously when pianos or phonographs are
being demonstrated. Mrs. Olin, head of the
firm, is delighted with them.
Royal W. Daynes, general manager of the
Consolidated Music Co., is on an extended busi-
ness trip for the firm.
Mrs. Irene Spry, head of the Consolidated
Music Co.'s sheet music department, is at her
post again following a trip to the Southern
States. She was in Florida during the hurri-
cane, but escaped without injury, although she
was in the midst of it all.
Miss Phyllis Proudfit, daughter of the welt-
known head of the Proudfit Sporting Goods
Co., of Ogden, Edison phonograph distributor,
has joined the phonograph department of the
Ogden store of the Glen Bros.-Roberts Piano
Co. and will be in the record department as
an assistant to Miss Monson.
R. W. McMurray, formerly manager of the
Glen Bros.-Roberts Piano Co.'s store in Salt
Lake City, and since then engaged in the auto-
mobile business, has rejoined the company's
organization, this time as a member of the
sales staff. He will handle pianos and phono-
graphs.
C. A. Smurthwaite, well-known Ogden busi-
ness man, has made an appeal through the
Ogden press for more music on the streets of
our cities and towns. Mr. Smurthwaite thinks
there should be more band and orchestra music
on the downtown streets. He thinks it would
add greatly to the uplift and all-round better-
ment of the people.
The Glen Bros.-Roberts Piano Co.'s Ogden
store is'giving a series of concerts in its beau-
tiful concert hall located in the building and
known as Chickering Hall. These concerts are
high grade in every way and include vocal
numbers as well as instrumental music. In-
vitations are sent out to certain groups, and
although no soliciting of any kind is ever done,
business sometimes results immediately. It is
after the concert that people will ask the price
of this or that instrument, according to Mr.
Smith, the sales manager.
A simple, yet most effective way of getting
people into a music section of a department
store is being tried by the Beesley Music Co.,
of Ogden. On the corner of the large depart-
ment store building is a loud speaker connected
with a phonograph by a wire. Pedestrians look
up to see where the sound is coming from and
observe that the company has a new music
department on the third floor. The Beesley
Orchestra, of Salt Lake City, eight members
in all and composed of fathers and sons of the
Beesley family in Salt Lake City, owners of
the music house, were in Ogden the other day
and gave a concert for the benefit of patrons
and friends of the new branch which was
largely attended.
Mrs. Loraine White, for five years with the
record department of Glen Bros.-Roberts Piano
Co.'s Ogden store and regarded as unusually
capable in her line, has joined the staff of the
new branch house of the Beesley Music Co.,
Salt Lake City, which is located in the W. H.
Wright & Sons' Co. Department store, Ogden.
Fred Bain, assistant manager of the John
Elliot Clark Co. and with the company for the
past ten years, has resigned to take a position
with the Victor Co., with headquarters in
Chicago. He will be greatly missed by his
wide circle of friends. Fred Bain is a fellow
that everybody liked.
Allen Believes Present
Methods Meet Situation
President of Milton Piano Co. Believes that Ex-
isting Merchandising Methods Will Bring
Results if Used Properly and Intensively
George W. Allen, president of the Milton
Piano Co., is one of those piano men who be-
lieve that the trade situation does not demand
radical changes in merchandising policies, but
rather can best be met by a more intensive and
intelligent use of the methods that are already
in vogue in the retail piano trade. In this con-
nection Mr. Allen says:
"In my opinion piano sales can and will be
increased by just the methods as are in vogue
to-day, but that are not being used to the extent
they should be, namely, plenty of advertising,
plenty of canvassing (the old house-to-house
doorbell-ringing method is not obsolete by any
means), more promotional work in the schools
and in the homes, particularly the latter, for to
my mind the child is not caught and taught
piano music as early in life as it can and should
be. It is no more difficult to teach a child its
notes than its letters and if started early
enough the desire for good mu?ic and the play-
ing of it would be too firmly implanted for it
ever to be given up later on, as happens in al-
together too many cases.
"Through the small diminutive upright piano
we have one outstanding means that to
my mind is going to bring more music into the
home and will be one of the means, if properly
merchandised, of increasing the manufacture
and consequent sale of pianos of all kinds, if,
as I have stated, the children are taught piano
music a little earlier in life than they are now
being taught."
McCoy's Open Store
TORRINGTON, CONN., December 11.—McCoy's,
Inc., has opened its new warerooms here at 53
Main street in the store formerly occupied by
W. J. Treischman. A full line of pianos, phono-
graphs, radio and small musical instruments is
carried in the store, which is fitted out with all
the modern improvements. Other McCoy, Inc.
stores are at 158 Grand street, Waterbury, and
at 89 Asylum street, Hartford.