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IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
Music Publishing Firms Report Output
That is Valued at $15,089,636, in 1925
Of This Amount, Says the Federal Manufacturers' Census, $13,835,375 Was the Value of Sheet
Music—Value of Sheet Music and Books Shows an Increase of 2.5 Per Cent
\ I 7 A S H I N G T O N , D. C, November 27.—The
' * Department of Commerce announces that,
according to data collected at the biennial cen-
sus of manufacturers, 1925, the establishments
Number of establishments
Wage earners (average number)*
Maximum month
Minimum month
Per cent of maximum
Wages
Paid for contract work (job priming)
Cost of materials (including fuel ami electric power)
Products, total value
Sheet music and books of music
Other products
Horsepower
Of the 109 establishments reporting for 1925,
forty-six were located in New York, fifteen in
Illinois, nine in Massachusetts, eight in Ohio,
seven each in Missouri and Pennsylvania, and
192S
109
955
Dec. 985
June 924
93.9
$1,461,661
$2,763,429
$1,828,230
$15,089,636
$13,835,375
$1,254,261
1,363
1923
110
919
Nov. 951
June 900
94.6
$1,366,756
$3,050,499
$2,252,830
$14,626,810
$13,494,406
$1,132,404
1,231
Per cent of
increase or
decrease (—)
—0.9
3.0
engaged primarily in the printing and publish- the remaining seventeen in eleven other States,
ing, or publishing only, of music in the United In 1923 the industry was represented by 110
States reported a total output valued at $15,089,- establishments, the decrease to 109 in 1925 be-
636, of which amount $13,835,375 was con- ing the net result of a loss of thirteen and a
tributed by sheet music and books of music gain of twelve. Of the thirteen establishments
and $1,254,261 by receipts from miscellaneous lost to the industry, six had gone out of busi-
sources, such as book and job printing, litho- ness prior to the beginning of 1925, two were
graphing, printing of periodicals, etc. Of the engaged primarily in lines of industrial activity
total, $4,3181,395 was reported by music pub- other than music printing and publishing and
lishers who did their own printing and $10,308,- were therefore transferred to the appropriate in-
241 by publishers whose printing was done by dustries, and five reported products valued at
others. The value of sheet music and books of less than $5,000r (No data are tabulated at the
music shows an increase of 2.5 per cent as com- biennial censuses for establishments with prod-
pared with $13,494,406 for 1923, the last pre- nets under $5,000 in value.)
ceding census year.
The statistics for 1925 and 1923 are sum-
In addition, music is printed and published to marized in the statement herewith. The figures
some extent by establishments engaged pri- for 1925 are preliminary and subject to such
marily in other branches of the printing and pub- correction as may be found necessary upon
lishing industry, but the output of music by further examination of the returns by the Fed-
s'uch establishments is relatively small.
eral Census Bureau.
Number Being Featured With Particular Suc-
cess by the Various "Singing Orchestras"—A
Recent Window Display
"Mary Lou," published by Waterson, Berlin &
Snyder, is one of the most popular numbers of
chorus lends itself readily to gang effects. Aside
from the novel style of lyric, the melody is
one that has wide appeal. Thus "Mary Lou"
has the combination of words and melody that
brings purchasers to music counters.
The trade has been quick to realize the pos-
sibilities of this song with the result that it is
often demonstrated, given a conspicuous place
on the counter and has been favored with a
large number of special window displays.
Herewith is shown a full window display of
"Mary Lou" which recently appeared for one
week in the J. G. McCrory store, 1209 Market
street, Philadelphia. During the week's show-
ing the sales of "Mary Lou" increased consider-
ably, proving again that window displays are
valuable as sales creators.
Benefit Society of Carl
Fischer, Inc., Entertain
Employes of Music House, to the Number of
Five Hundred or More, Enjoy Entertainment
and Reception at Turn Hall
Featuring "Mary Lou"
the season. The song got much of its publicity
through the aid of singing orchestras as the
The Sick Benefit Society of the employes of
Carl Fischer, Inc., held an entertainment and
reception at the New York Turn Hall on Sat-
urday evening, November 20. Over five hun-
dred were in attendance and the affair was a
great success, finally disbanding at 3 o'clock on
Sunday morning. An elaborate souvenir pro-
39
•Fust a Little Longer (Irving Berlin)
Because I Love You (Irving' Berlin)
How Many Times (Irving Berlin)
When the Red, Red Robin Comes Bob, Bob,
Bobbin' Along
I'm on My Way Home (Irving Berlin)
That's a Good Girl (Irving Berlin)
My Baby Knows How
(I'm Tellin' the Birds—Tellln' the Bees)
How I Love You
Oh! How She Could Play a Ukulele
When I'm In Your Arms
Rags
Some Day
So Will I
Elsie Shultz-en-Heim
Susie's Feller
I Never Knew What the Moonlight Could Do
At Peace With the World
I'd Climb the Highest Mountain (If I Knew
I'd Find You)
I'd Love to Meet That Old Sweetheart of
Mine
Remember
Always
Let's Make Up
But I Do, You Know I Do
Who Wouldn't?
In the Middle of the Night
Blue Bonnet, You Makn Me Feel Blue
Roses Remind Me of You
Tonight's My Night With Baby
Put Your Arms Where They Belong
Poor Papa
Gimme a Little Kiss—Will Ya? Huh?
If You Miss Me as I Miss You
And Then I Forget
Old-Fashioned Sal
Pretty Cinderella
—
—
—
6.9
—9.4
— 18.8
3.2
2.5
10.8
10.7
* Not including salaried employes.
"Mary Lou" Proving One
of Season's Popular Hits
SONGS THAT SELL
—
—
—
—
BOOKS THAT SELL
X
—
New Universal Dance Folio No. 12
Special Edition for 1927
Peterson'* Ukulele Method
World's Favorite Sour*
Tiddle De Ukes
Strum It With Crumlt
Irving Berlin's Song Gems
From the Musical Comedy Sensation
"THE COCOANUTS"
Ting-alinr the Bell'll Ring
Why Do You Want to Know Why?
Florida By the Sea
The Monkey Doodle Doo
Lucky Boy
We Should Care
IRVING BERLIN, Inc.
1607 Broadway, New York
gram was given to everyone who attended. The
first part of the evening's program was a typical
vaudeville show and the latter part of the pro-
gram was given over to dancing The reception
committee was composed of Emit Stock, chair-
man; Lawrence Campbell, Guslav Nordenholz,
Anselm Ulbrich, Martin Nunez, John Seibold,
Max Rittershausen, Edward Simon and Merit
Panzenbeck.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.