Music Trade Review

Issue: 1926 Vol. 83 N. 23

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
12
Bee Hive Department Store, Astoria,
Ore., to Open a New Music Department
Firm Will Handle the Kimball Line of Pianos—Chickering Featured With Mary Lewis Recital-
New Broadway Theatre of Portland Sei*"** the Steinway Piano
DORTLAND, ORE., November 26.—Mary
Lewis, soprano of the Metropolitan Opera
Co. of New York, was presented in recital at
the Municipal Auditorium by the Elwyn Con-
cert Bureau, November 20, before a large and
appreciative audience. All of the local Victor
dealers took advantage of the appearance of
the artist and advertised her visit extensively.
Her accompanist, Lester Hodges, used a Chick-
ering concert grand, furnished for the occasion
by the G. F. Johnson Piano Co., the Portland
representative of the Chickering.
The G. F. Johnson Piano Co. featured the
new Marshall & Wendell upright in an at-
tractive window display. The front of the
piano was exposed to view so that those who
passed could see the working of the Ampico,
which was playing. Mr. Johnson said it was
interesting to note those who stopped to in-
vestigate the instrument, and while the popular
impression is that the women are the ones
who usually decide the instrument to be pur-
chased, he noted that it was the men who were
interested in the mechanical working of the
piano. Mr. Johnson reports piano business as
good, with excellent prospects for the holiday
trade.
H. H. Princehouse, vice-president of the Mc-
Cormick Music Co., announces the opening of
a music department in the Bee Hive depart-
ment store in Astoria, Ore., at the mouth O T
'
the Columbia River. Kimball pianos and phono-
graphs will be carried and Mr. Princehouse
will have charge of the department. He said
that he long had his eyes on Astoria and pre-
dicts a great future for the city by the sea.
Claude "Bubbles" Kent, formerly connected
with the Paul Ash and Max Dolan orchestras,
of San Francisco, has joined the Hermie King
Christmas Spirit
in the Air
That is literally true. It applies to these
airs listed below. Every rol! here bears on
this most important holiday. Every one
who owns a player piano wants Christmas
Music. In this collection you find the best
music dedicated to this occasion, music for
both the grown-ups and the children.
Let us call your particular attention to the
complete home playlet in two rolls—
"Christmas at Grandma's."
The complete list suggested for the holi-
day trade follows:
13517 Away in a Manger
11315 Adeste Fidelis (Latin Words)
10529 Adeste Fidelis (O Come All Ye Faithful)
(Chime Effects)
4147 Birthday of a King:, The
11228 Cantique de Noel (Adam) (English Text)
11022 Cantique de Noel (in French)
11822 Christmas Carols (Medley)
12270 Christmas at Grandma's (Home Playlet)
(2 Rolls)
8391 Christmas Song, A
18516 The First Noel
13518 God Rest Ye, Merry Gentlemen
10854 Hark! The Herald Angels Sing
4059 The Holy City
13478 It Came Upon the Midnight Clear
12628 Jingle Bells
10875 Joy to the World, The Lord Is Come
1381 Noel (Gounod)
10873 O Little Town of Bethlehem
1382 Silent Night, Holy Night
4001 Star of the East, The
4112 Watchman, Watchman, Tell Us of the
Night
13479 While Shepherds Watched Their Flocks
4128 Yuletide Chapel Chimes
13464 Yuletide Echoes (Marimba Waltz Medley)
Send your orders to our nearest branch
THE VOCALSTYLE
MUSIC COMPANY
New York
Cincinnati
San Francisco
Orchestra at the Music Box and has tied up
with the small goods department of Sherman,
Clay & Co., and will give lessons on the drum
and the xylophone in the drum room of the
firm. He uses and recommends Ludwig drums
and Deagan xylophones.
Lorene Riley, manager of the Duo-Art roll
department of Sherman, Clay & Co., says that
the November list has had a splendid response
from the buying public and that the classic
numbers that head the list were "Badinage,"
played by Constance Mering, and the "Mignon
Engineers Discuss Wood
Situation in Chicago Meet
Wood-using Division of A. S. M. E. Hears
Prediction of Exhaustion of Native Hard-
woods in Short Time
CHICAGO, I I I , , November 27.—The National
Wood Industries Division of the American So-
ciety of Mechanical Engineers held a meeting
Tuesday afternoon and evening, November 23,
with William Braid White, technical editor of
The Review, chairman of the Wood Industries
Division, presiding at both sessions.
The principal feature of the meeting was a
paper by Major George P. Ahern, United States
Army, retired, formerly chief forester of the
Philippine Islands, who is now head of the
Tropical Research Foundation, Washington,
D. C, and the investigator for the American
Society of Mechanical Engineers in connection
with the research now being made by the
society on the subject' of a possible substitu-
tion in the way of tropical woods for native
hardwoods.
Major Ahern's paper showed the scope and
aims of such research and disclosed facts con-
cerning the present status of the remaining
stand of native timber which can only be re-
garded as extremely critical. The showing of
films by the forestry division corroborated
Major Ahern's statement, emphasizing that two-
thirds of the wood cut in this country in a
year is either lost or wasted before it comes
to final use.
Major Ahern's talk began in the afternoon,
but proved to be so interesting that the meet-
ing was continued after the dinner in the eve-
ning, at which there was a number of represent-
atives of piano and music houses. An active
discussion took place with the general agree-
ment that the native hardwoods will be un-
available in the United States within a period
of from fifteen to twenty years and that it will
be absolutely necessary to import such woods
for the wood-using industries. The seriousness
of this state of affairs is well known to the
piano trade by the constant rise in prices and
decline in quality of native woods.
Among the well-known local piano men at
this meeting were T. A. Johansen, of the Cable
Company; Otto Schulz, Jr., of M. Schulz Co., as
well as many distinguished guests representing
the General Electric Company, Bell Labora-
tories, Western Electric Co. and others.
Harvard Music Go. Handles
Excellent Line of Pianos
Cleveland, O., Concern Enjoys an Excellent
Business With Cable Company Line and
Others in Polish and Bohemian Districts
The Harvard Music Co., 6964 Broadway,
Cleveland, O., handles the Cable Company,
Continental, Weaver and Kohler & Campbell
DECEMBER 4, 1926
Selections," played by Armbruster, with the
First and Second movement of the new World
Symphony (Dvorak), played by Rudolph Ganz,
also in big demand.
A Steinway grand piano has been selected
by the management of the new million-dollar
Broadway Theatre, which was recently opened
in this city, and the handsome instrument was
placed in their beautiful reception and lounge
,oom and was installed by Sherman, Clay &
Co., from whom the instrument was purchased.
The Ampico recording of the MacDowell
"Sonata, No. 4, Op. 59 E Minor," by Frederick
Dixon, heads the list of the November record-
ings, according to Florence Pick, manager of
the Ampico roll department of the G. F. John-
son Piano Co. Portlanders are great admirers
of Mr. Dixon, who last year gave Ampico
demonstrations on the Mason & Hamlin Am-
pico at the Wiley B. Allen branch in this city.
lines of pianos, together with Sonora phono-
graphs, sheet music, etc., and is doing par-
ticularly well in the Polish and Bohemian
sections of the city. It was stated inadvertent-
ly in The Review this week that the company
handles other lines of instruments.
B. J. Sheppard Go. Moves
to New Savannah Store
New Warerooms, at 220 Broughton Street, Are
Three Stories in Height, With Basement and
Mezzanine
SAVANNAH, GA., November 27.—The B. J. Shep-
pard Co., which has conducted a successful
music business here for more than twenty years,
has moved into its elaborate new home at 220
Broughton street, west. The building is located
in the heart of the business section of the city
and includes three floors, a basement and a
mezzanine. The store is under the direction of
B. J. Sheppard, who established the business
and maintained it until the present at its origi-
nal location. A large piano department in-
cludes the Steinway and the Duo-Art, Steck,
Mathushek, Brambach, Gulbansen and Kohler
& Campbell makes of pianos. A complete line of
small goods including Gibson string instru-
ments, Paramount banjos and Buffet wind in-
struments is installed in the musical merchan-
dise department. The Sheppard store also
handles an extensive line of talking machines
and radio and comprises a sales staff of ten or
more persons.
Lutkins and Son Home-
ward Bound From Europe
A cable was received at the offices of T. L.
Lutkins, Inc., 40 Spruce street, New York, late
last week to the effect that T. L. Lutkins and
his son, Ted L. Lutkins, Jr., proprietors of the
business, sailed for New York from Plymouth,
England, on Thanksgiving Day. They have
been abroad about seven weeks, visiting Eng-
land, France, Germany, Belgium and Holland
in the interests of their lambskin importing
business, which has been supplying the player
action and organ business in the United States
and Canada for many years. Mr. Lutkins and
his son are returning on the S.S. Paris and are
expected the first few days in December.
Heads New Department
YOUNCSTOWN,
ment is made
named head of
at the new
store, recently
O., November 22.—Announce-
that J. E. Anderson has been
the talking machine department
Strouss-Hirshberg department
opened in Federal street.
A branch store has been opened at 349 East
Second street, Pomona, Cal., by the Rudolph
Wurlitzer Co., with W. Keene as manager, and
will handle a complete line.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
DECEMBER 4, 1926
The Music Trade Review
"Make the Child a Friend of the
Piano," New Slogan by A. L. Wessell
Vice-President of Wessell, Nickel & Gross, Action Makers of New York, Ui 6 c a Retail Piano
Merchants to Co-operate in All Campaigns to Increase Piano's Popularity
"M AKE
the child a Friend of the pian
°."
is the slogan suggested by Arthur L.
Wessell, vice-president of Wessell, Nickel &
Gross, prominent piano action manufacturers,
and president of the Musical Supply Associa-
tion, as the basis for the campaign being car-
"Making the child a friend of the piano at an
early age will insure his interest in that instru-
ment throughout his life, for although only a
small percentage of the children who take piano
instruction ever enter the professional field,
there are thousands upon thousands who appre-
ciate the ability to play as a distinctly worth-
while accomplishment, entertaining to the
player and to his friends.
"The great moral and religious organizations
of the day are devoting much thought to the
existing unrest among the younger generation
and the tendency among the youth of the land
Landay Bros. Hold
Opening in New Haven
New Store at 790 Chapel Street Visited by
Large Crowd on Opening Day
Arthur L. Wessell
ried on to popularize the piano with the public.
Mr. Wessell has done considerable traveling
within recent months, visiting various large
centers, attending local association meetings,
and making a close study of the situation, and
he is thoroughly in accord with the thought that
the real future of the piano lies in making it a
popular instrument with the youngsters.
General forms of piano instruction in the past
have been calculated to develop an antagonism
against the piano on the part of the young
pupil, in Mr. Wessell's opinion, and he cites his
own experience at home where his young son
developed a decided repugnance to the hum-
drum practicing each day of scales, without be-
ing able to play a worth-while selection clear
through. The father tried teaching the boy
simple pieces containing harmony, and found
that the response was immediate and enthusi-
astic, the youngster being well pleased with his
ability to produce real music that he could en-
joy.
The importance of practicing scales and
fingering movements is not to be denied, but
when that practicing is interwoven with instruc-
tion in simple music that encourages the stu-
dent to feel that he is really mastering the in-
strument, there is developed a pride in
achievement that makes the piano study a
pleasure rather than a task.
"Dealers should get behind every campaign
to increase the popularity of the piano," says
Mr. Wessell, "for by that means they not only
realize immediate business, but build up a field
for future sales. Making the child a friend of
the piano is not altogether an altruistic move,
for if he becomes interested in the instrument
it will mean business for the piano merchant
for years to come. It has been stated by a
prominent statesman that if you reach the chil-
dren of a nation you reach the heart of the
nation itself, for that is the most direct channel
into the home and into the hearts of parents.
"Of course, the individual dealer is more or
less limited in carrying on propaganda, but bv
close association and in co-operation with the
other dealers in his territory, particularly with
the music teachers, he can do much to increase
the prestige of the piano and to enlist the in-
terest of the child.
NEW HAVEN, CONN., November 29.—Formal
opening of the new Landay Hall, local head-
quarters for Landay Bros., Inc., at 790 Chapel
street, was held here recently and several
hundred patrons were shown through the estab-
lishment. The quarters have been lavishly
decorated in a manner suitable to the extensive
displays of all kinds of music goods. The piano
department, under the management of John
McAdams, includes Estey period model grands,
Behr Bros, pianos and other makes. Brunswick
and Victor talking machines and a full stock
13
to go outside the home for entertainment and
pleasure. Efforts are being made to re-estab-
lish home life and the piano in the home, or
rather the ability to play and enjoy the piano
in the home provide one of the answers to the
problem. Piano dealers in furthering efforts to-
ward popular)7-ing- the piano tint nnly help their
own businesses, but also render an important
social service.
"The prime requisite, of course, is first to
get the piano into the home. That is largely
the work of the dealer. But when the piano is
delivered and the payments completed the deal-
er's opportunity does not end. Through co-op-
eration with the music teachers in his locality
he will be able to keep the piano popular and
in use and will find that, in the words of Luther
Burbank, he will be able to make two blades of
grass grow where one grew before, or in other
words, the sale of one piano will be the nucleus
of the sale of others in the future."
of both kinds of records are handled in the
phonograph department. Sheet music, small
goods and radio are also carried in separate
departments. The new Landay store here is
under the management of Michael M. Slone, it
is stated.
Buys Out W. J. Thompson
Charles E. Edel has purchased control of the
music firm of Edel & Thompson, Olean, N. Y.,
and W. J. Thompson will continue as an execu-
tive of the business to be known as the Edel
Musical Co., located at 1206 Irving street.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for'- men who desire positions.
Kohler & Chase, San Francisco, Using
Huge Sign to Advertise the Knabe Piano
Here is the Kohler &
Chase Knabe Sign in the
Daylight
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiininiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiHiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii 1 '^
And Here the Same Sign
Once it Is Dark in San
Francisco

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