Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
47
The Music Trade Review
NOVEMBER 27, 1926
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You cant go wifong with
Amy FEIST
Melrose Bros. Planning Big Campaign
on "Sidewalk Blues," Its Latest Number
Company Has Launched One of the Largest Publicity Campaigns in Its History on This Number
—Special Sidewalk Drive With Sandwich Men to Be Put on in Many Cities
/CHICAGO, ILL., November 22.—"Sidewalk
^ Blues" is the tune the mail carriers are
singing as they start out in the morning loaded
CALLIW,
ME HOME
ducing the new "blues" number, "Sidewalk
Blues."
The company has launched one of the
song
Melrose, head of the company, in the back-
ground, directing the work, it is off with a flying
start.
In addition to special window cards, stream-
ers and miscellaneous advertising matter which
is being supplied the dealers, the campaign
includes a country-wide sidewalk campaign
calculated to put over forcefully the message
of this new song, which is predicted will be
the greatest "blues" number ever published by
the "House of Blues" with its record of popular
hits.
This sidewalk campaign will soon be in-
augurated in the leading cities throughout the
country. The plan includes a corps of men
who walk the streets with large signs carrying
the name of the song and picture of the title
page. With the advertising material that has
been supplied the dealers, as well as the re-
cording of the number on Victor records, this
makes an excellent tie-up and will no dqubt
greatly increase dealers' sales of sheet music
and records.
"Sidewalk Blues" has been recorded on Vic-
tor records by "Jelly Roll" Morton and his
Red Hot Peppers, an exclusive Victor orches-
tra. Upon its initial release it enjoyed an
unprecedented demand for a "blues" number.
"Jelly Roll" Morton wrote the music for the
number.
Rudolph G. Kopp Back
From European Trip
Editor of Pallma Music Publishers, Chicago,
Brings Several New Compositions Back With
Him
CHICAGO, In.., November 20.—Rudolph G. Kopp,
music editor of the Pallma Music Publishers,
509 South Wabash avenue, recently returned
from a three months' trip to Europe, visiting
England, Spain, France, Italy, Algiers, Austria
and Germany. During his visit to Europe Mr.
Kopp was able to devote some of his time to
composing and he has returned with some won-
derful manuscripts which the Pallma Music
Publishers will introduce in the near future.
Some of the well-known numbers that Mr.
Kopp has already written include "Uila-Valse
Francaise," "A Broken Song," a beautiful Irish
ballad, and "I Need You," a popular concert
song, which are meeting with unusual success.
New Goodman Number
Shipping Advertising Material on "Sidewalk Blues"
down with advertising matter, as pictured here- largest advertising campaigns ever attempted
with. This is one of the many shipments of to introduce an instrumental "blues" number
dealer advertising material that the Melrose and the photograph shows that with the first
Bros. Music Co. is sending to the trade intro- shipment of advertising matter, with Walter
Chappell-Harms, Inc., 185 Madison avenue,
New York City, recently accepted for publica-
tion a new song called "I Found You," the
words and music of which are by Lillian Rose-
dale Goodman, the composer of "Cherie, I Love
You." The number is quite popular in style
and, wherever introduced, has been excep-
tionally well received, so the publishers look
forward to this number duplicating the suc-
cess of the earlier contributions.