Music Trade Review

Issue: 1926 Vol. 83 N. 22

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
40
The Music Trade Review
Hohner Broadcast Wins
Praise of Daily Press
New York American Gives Detailed Review of
First Harmonica Programs Over WEAF and
Allied Stations
The Hohner harmonica made its 1926-1927
air debut Friday evening, when M. Hohner,
Inc., resumed for the coming season its bi-
weekly Friday evening radio broadcasting pro-
grams of harmonica music over W E A F and
allied stations. As a special feature of the open-
ing program, which was in charge of Douglas
Coutlee, of the Hohner advertising department,
a quartet consisting of four New York boy
harmonica champions was presented.
They
ranged in age from fourteen to sixteen, but
their music was that of the finished artist.
Those dealers who did not hear the opening
program will be interested in the following re-
view of it by the radio reviewer of tlm New
York American:
"The plebeian harmonica, known in the dim
past as the mouth organ, has, it appears, lifted
itself, by a long, ambitious struggle, out of the
ruck to become an elegant instrument worthy
of interpreting even Messrs. Veidi, Brahms and
Victor Herbert.
"Somehow, it occurred to at least one of its
manufacturers that 'Home, Sweet Home, 1 was
not its harmonious limit. And any doubtful
radio fan who might have risen to probate
this, promptly sat down again after WEAF's
glorification of the humble reed last night. Not
only did this lung-power accordion measure up
to the claims of a gentleman who advised his
multitude to become harmonica addicts, but it
exceeded them in an elevated manner.
"A youthful quartet, that played singly,
doubly, as a triumvirate and in mass formation,
awoke startlingly refined echoes and symphonic
chords during such ambitions as the 'Volga
Boat Song,' 'Gypsy Love Seng' 'Hungarian
Dance,' and only Verdi's 'Miserere' from 'II
Trovatore' succeeded in taxing the limits of
technic.
"The performers, champions all, were be-
tween twelve and sixteen, and were organized
Satisfactory Results
FROM ANY INSTRUMENT CAN BE
OBTAINED BY USING ONLY
Best Quality Strings
NOTX: Wound Silk or Compound Seconds and
Thirds should always be used on a Ukulele.
and presented by the Harmony Four impres-
sarios, who alone have held out courageously
against the saxophone and the low-down banjo.
The diversion afforded one of the evening's dif-
ferent niceties."
Koch Harmonica, Inc.
New Accordion Line
STRINGS
Meet All Demands


Contests at Santa Cruz
ESTABLISHED 1M4
Brooklyn, N. Y.
SEND FOR TRADE PRICE LIST OF
DURRO
VIOLINS
BOWS
STRINGS
for
Violin, Viola,
'Cello and Bass
AND
STEWART
BANJOS
MANDOLINS
GUITARS
Largeut Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
5-7-9 Union Square
NEW YORK
Chicago Musical Instrument Manufacturer De-
scribes Full Line and Big Expansion of
Manufacturing Facilities
Neptune With Selmer, Inc.
STANDARD MUSICAL STRING CO.
104 So. 4th St.
Liberty Corp. Distributing
New Folder Catalog
CHICAGO, I I I . , November 20.—The Liberty Mu-
sical Instrument Corp., 1431-35 West Austin
Burnt Wood and Poker Work Instruments in avenue, has issued a folder-catalog which car-
Twenty-five Different Models Illustrated in ries descriptions and illustrations of the new
lines of instruments recently introduced by the
Firm's New Catalog
company, following a change in manufacturing
A new line of burnt wood and poker work policy which provided for enlarged production
accordions is being introduced to the trade by facilities on drums, banjos, ukuleles and other
Koch Harmonica, Inc., distributor of Koch musical instruments, in addition to drum, banjo
harmonicas and accordions, 42 East Fourteenth and tympani heads.
In the foreword, John W. Placko, president
street, New York. It is completely described
and illustrated in the new and interesting of the company, announces the change in name
catalog of Koch products now being distributed and policy of this organization as follows: "The
Liberty Rawhide Manufacturing Co. has for
to the trade.
This has sixteen pages and shows twenty- many years enjoyed an international reputation
five different models. The first page has an as the foremost manufacturer of high-grade
important notice for purchasers of Vienna (so- drum, banjo and tympani heads. We have re-
called Italian) accordions, with tuning and re- cently built a new factory with enlarged
pair instructions. Featured are chromatic- facilities for the manufacturing of complete in-
accordions of the piano-key type, as well as struments under the new name of Liberty
Koch American keyboard (improved Chemnitz, Musical Instrument Corp. The instruments pic-
system) concertinas. There are also interest- tured on the inside of this circular show a few
ing pictures of the big Koch factories in Ger- of our models."
A line of drums is shown, including the Lib-
many.
An increase in demand for harmonicas and erty Ideal tympani rod bass drum, the
accordions is predicted by General Manager Recognized Standard bass drum, Special
Rapalyer of Koch Harmonica, Inc., who reports orchestra and concert drum, Semi-Professional
that his house has made important connections all-metal drum, Liberty King drum, Liberty
with several wholesale houses recently. "Our Juvenile, Professional Supreme trap drum out-
sixty years' experience," he told a representative fit, Cadet and Field drum and Reliable bass
of The Review recently, "is making it possible drum. Five of these styles are constructed
for us to meet the full requirements of the with solid maple steam bent shells, which the
trade with every guarantee of complete satis- company is featuring, while three are made
faction. Proof of our reputation for tone qual- with metal shell.
Attractive models of tenor banjos and banjo
ity and workmanship is found in the many
testimonials of famous harmonica and accordion ukuleles are shown on the page entitled "A
Complete and Invincible Line."
artists throughout the world."
The standard equipment of the models in-
clude Lily White heads, seven-ply laminated
eleven-inch rim, arm rest, twenty-two brackets
and Grover extension tailpieces. All except
V. W. Neptune, who for several years has
No. 1 have a twenty-three-inch scale with nine-
been associated with Geo. B. Stone & Sons,
teen frets. No 1 has a twenty-inch scale with
drum manufacturers, Boston, Mass., has joined
seventeen frets. The bano ukuleles are small
the sales organization of H. & A. Selmer, Inc.,
editions of the banjos and carry the same
distributor of Selmer wood-wind instruments,
elaborately designed inlaid headpieces of
119 West Forty-sixth street, New York. Mr.
laminated woods.
Neptune has already returned from a success-
ful trip through the Middle West, visiting
music dealers in many cities in the interests of
the Selmer line, and he reports a very good
SAN FRANCISCO, CAL., November 18.—A number
demand for it.
of excellent band contests marked the Sciots
convention at Santa Cruz, according to E. J.
OLIVER D1TSON CQ
Delano, manager of the retail small goods de-
BOSTON, MASS
partment of Sherman, Clay & Co. here. Mr.
Delano conducted the Alameda Sciots' band,
Manufacturers
which had a lady trombonist, Miss Palmer. The
Importers and Jobb«r« of
bulk of the instruments in this band, as in many
MUSICAL
of the others, were King instruments, Mr.
Delano stated. Fresno Sciots' Band won the
MERCHANDISE
contest. There were bands from a number of
Attractive Specialties
Coast cities.
Modern S e r v i c e
0
MUSICAL
NOVEMBER 27, 1926
MULLIR 4V KAPLAN
114 East SSth St.. N. Y
Gold Medal Strings
for musical instruments
Gold-plated Steel and
Wound Strings
Gibson Musical String Co.
BallaTilli
N. J.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
NOVEMBER 27, 1926
"Story of the Saxophone"
Issued by Buescher Go.
Origin and Development of the Instrument
Told in Interesting Way in New Publica-
t.on
ELKHAKT, IND., November 22.—The Buescher
Hand Instrument Co., manufacturer of Buescher
True-Tone saxophones and band instruments,
has issued a book of special value and inter-
est to saxophone players. The title is the
"Story of the Saxophone." The book follows
the title closely, confining itself to telling the
story of the origin and development of this
instrument. It also includes the beginner's
first lesson on the instrument, a feature of no
little value in selling this particular instru-
ment.
The Buescher advertising department has
also issued a number of interesting leaflets on
Buescher products, including descriptions of
the new octave key for Buescher saxophones,
the Snap-On pad, which allows the saxophone
player to replace a worn-out pad on his instru-
ment at a moment's notice, the Buescher True-
Tone baritones, including five families of bari-
tone horns, several models of Buescher basses
and a complete list of Buescher-madc acces-
sories.
Schwartz the World Over
The Music Trade Review
41
A Holiday Catalogue
The New B & J Supplementary Holiday Catalogue
A new 60-page supplementary catalogue No. 1 40, brimming full of Holiday
goods, and well-known, popular lines, is now being distributed to the trade.
It's different. Because in it are listed:
( I ) Numbers in every branch of Musical Merchandise, which have
proved themselves to be the "best sellers" throughout the country
Evidence of the world-wide scope of the
for the past year.
business of the Jack Schwartz Music Co., Inc.,
(2) New items from both Europe and America, showing the latest
wholesaler of high-grade musical merchandise
changes, and listed at the latest prices.
specialties, 10 West Nineteenth street, New
(3) Discontinued lines at a genuine saving of 15 to 25 per cent.
York, may be found in a substantial order re-
If you haven't received a copy, send for it today.
ceived last week from a musical director in
Germany. This customer .wrote for the com-
plete line of Micro products and the popular
5 Union Square
(Wholesale Only)
Black line reeds. Other orders noted recently
N e w York, N. Y.
by the sales department of the Schwartz firm
include firms in Australia, Samoan Islands,
the Philippines and other foreign countries.
The House of Schwartz is an advertiser in the
musical merchandise section of The Review
MONTE VISTA,
COLO., November
20.—The
SAN FRANCISCO, CAL., November 18.—The Conn
and attributes' a great deal of its growing for- San Francisco Co. is making much of the fact Charles E. Wells Music Co., of Denver, has
eign business to its trade paper advertising.
that Rube Wolf, former San Franciscan, is the opened a new branch store in the Cramer
new conductor of the Granada Theatre, where Building, handling a full line of pianos and
he is advertised extensively. Wolf plays the player-pianos. A formal opening was staged
trumpet and always a Conn instrument. In the by the management and several hundred
PHILADELPHIA, PA., November 20.—Within re- foyer of the mezzanine floor of this beautiful visitors were entertained. Andrew J. Speich,
cent days the firm of H. A. Weymann & Son, theatre the Conn San Francisco Co. has in- prominent Denver organist, has been appointed
Inc., received a large order list from a noted stalled a large showcase where as many of the manager of the local store and is assisted by
Holland importer of musical goods located in instruments used in the orchestra as space al- Mrs. Speich.
Amsterdam. This Amsterdam importer has be- lows are duplicated. There is brilliant illumina-
come Holland agent for the Weymann banjos tion for the case and it has been much noticed
and string instruments, made in the factory by patrons of the theatre going to the boxes
and loges.
here.
FRESNO, CAL., November 15.—With the reopen-
fng of schools the forepart of September the
Consult the Universal Want Directory of
Fresno Republican offered harmonicas as
The Review. In it advertisements are inserted
awards in stimulating boys and girls to do sub-
;
free of charge for men who desire pos tions.
CAN-TON, O., November 22.—Buescher band in- scription work. They report a fair measure
struments were given a boost this week with of success, distributing upwards of 150 har-
the personal appearance at a local theatre of monicas in three weeks in lieu of cash com-
Wesley Barry and his Hollywood orchestra. missions for subscriptions, and that the offer
of the harmonica's as prizes has drawn espe-
The D. W. Lerch Co., local representative of
Buescher band instruments, used a large easel cially well.
in its display window, calling attention to the
fact that this band uses Buescher instruments
The Beardsworth-Bond Music Co., Richmond,
exclusively, and underneath the caption was a Va., has assigned to S. G. Hamner, trustee, and
large photo of Barry and his band.
shows liabilities of $11,500 and assets of $400.
Quality Musical
BUEGELEISEN & JACOBSON
Conn Theatre Exhibit
Wells Opens New Branch
Weymanns in Holland
Harmonicas as Prizes
A Boost for Buescher
New Catalog
FREE /
Merchandise
Musical Merchandise Feature Section Once-a-Month
Appears in the Second Issue of the Month
LOWEST
PRICES
Live Merchandising Articles
Retail Selling Ideas
New Profit Makers
Pictorial News
Page of Trade Humor
News of the Dealers
Get the habit. Read regularly the Monthly
Musical Merchandise Section of The Review
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