Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
NOVEMBER 27, 1926
11
The Music Trade Review
Ampico Installed in Queen Marie's Suite
in the Ambassador Hotel, New York
Instrument Used Constantly by the Rumanian Royal Family During Their Stay in the Country's
Metropolis—A Big Factor in Enjoyment of Their American Visit
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Queen Marie
of Rumania
in Her Suite
in the
Ambassador
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these students participating in a piano-playing
contest properly conducted, just imagine how
much more interest in the piano would be
created."
Mr. Hoops also spoke mainly on the piano
end of the business and condemned strongly the
practice of some dealers of throwing in a lot of
trimmings with piano sales such as bench cov-
ers, lamps, dishes, rugs, etc. He declared that
selling goods by this method simply cut into
the dealer's profit and accomplished no lasting
benefit.
Melvin DeLyons, vice-president of Ernest
Ingold, Inc., devoted himself to the question of
making radio business profitable and declared
that the greatest drawback was in the manner
in which dealers handled their service. He held
that the free service was unnecessary and un-
economic and served to wipe out any profits
that the dealer might realize from his regular
sale. 85 per cent of all service calls, he de-
clared, had been proven by careful survey to be
the result of carelessness or ignorance on the
part of the purchaser for which the dealer was
not in any way responsible. If service of this
sort was charged for, he declared, the saving to
the dealer would be very real.
The evening as a whole proved a most
profitable one and following the various talks
an interesting entertainment was offered to the
members.
S. E. Overton Go. Issues
Folder of Bench Finishes
Various Finishes in Which the Overton Benches
May Be Had Illustrated in Actual Color in
the Company's Latest Publication
The Ampico
in the
Queen's Suite
in the
Ambassador
. T i i i i i n r i t i t i i t i i i i i . i l IIIII
Sacramento Music Trade
and Radio Ass'n Meets
How to Get More Business the Broad Subject
Discussed at Monthly Meeting—Piano and
Radio Men Offer Their Views
SACKAMKNTO, CAL., November 18.—At a recent
meeting of the Sacramento Music & Radio
Trades Association attended by nearly 100
piano, music and radio dealers and department
managers, discussion was devoted to the im-
portant question of "How to get more business"
in all the lines handled by association mem-
bers.
Ellas Marx, of the Ellas Marx Music Co.,
president of the association, presided, and
among the visitors was Shirley Walker, presi-
dent of the Northern California Music Trades
Association, who made an inspiring address.
Other local speakers were Curtis T. Larson, of
the Ellas Marx Co.; Henry Wolfe, Sherman,
Clay & Co.; J. C. Hobrecht, Cosby Hoops, and
several others.
In talking of the situation in the piano trade
and the need for more business Mr. Larson
said:
"In order to produce more piano sales it is
necessary to create more interest in the piano.
In selling pianos to-day it is necessary to com-
bat a diversity of interest in other things. The
only way to combat these interests is to create
more interest in the piano.
"One of the best means of creating more
interest in the piano is the piano-playing con-
test. The publicity which the piano receives
in such a contest is far-reaching and undoubt-
edly stimulates a vast amount of public and
individual interest in the piano.
"A piano-playing contest has already been
tried with noteworthy success. No doubt the
music dealers of Detroit can produce tangible
'sales' evidence of its value.
"There are approximately 4,000 students of
piano in Sacramento. With a big percentage of
The S. E. Overton Co., South Haven, Mich.,
well-known piano bench manufacturing concern,
has just issued an attractive folder reproducing
in actual colors a variety of wood finishes in
which the Overton benches are supplied to the
trade. The folder should prove of particular
service to dealers inasmuch as it serves to
eliminate much of the guesswork that is asso-
ciated with ordering benches in the various
shades of mahogany, oak and walnut without
knowing just how the manufacturer interprets
that particular shade. The cut and color work
on the folder is of particular excellence and
should have a genuine practical value. The text
emphasizes particularly the necessity for secur-
ing a perfect match in the finish of the bench.
Canton Radio Men Meet
CANTON, O., November 23.—George C. Wille,
well-known local music merchant, president of
the Canton Radio Dealers' Association, an-
nounces that the annual banquet of the Associa-
tion members will be held next Tuesday at the
Canton Club. Following dinner, talks will be
given by officers of the club. A detailed report
of the recent radio show, the most successful
ever held here, will be heard. Plans for the
Winter activities of the Association will also
be made.
Consult the Universal Want Directory of
The Review.