Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
NOVEMBER 20, 1926
The Music Trade Review
Blatt Music Co. Broadcasts AmpicO
Music From Window to the Passersby
Atlantic City Chickering Representative, Using Microphone Connected to Radio Receiver Out-
side Store, Brings Ampico Re-enactments to Thousands Every Day
A TLANTIC CITY, N. J., November 16.—The
M. E. Blatt Co., Chickering representative
here, is conducting highly successful Ampico
demonstrations for the public by the simple
and in the background is a group of Ampico
recordings topped by a cutout of Levitzki.
In this manner the M. E. Blatt Co. is making
contact with thousands of people it can reach
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I
Broadcasting Ampico Music
expedient of connecting a radio receiver at the in no other manner. During the demonstra-
main entrance with a microphone on the Chick- tions all the passers-by and all those coming in
ering Ampico playing in one of the windows.
and going out of the store hear the Ampico re-
In a window decorated like a home the Chick- enact Levitzki's playing of Strauss' waltz. The
ering Ampico plays in full view of the listeners. success of this enterprise is being testified to
The microphone stands on the treble side of the daily in the large increase in the number of
piano also in full view. The sign carries the people who come in to hear the Ampico, drawn
legend, "The Chickering Ampico Re-enacts by the fidelity and beauty of its re-enactments
'The Blue Danube Waltz' as played by Levitzki," of the great artists.
Strong Demand for
Red Top Tubes
More than one hundred music houses in the
Philadelphia territory now are handling the Red
Top Radio Tubes distributed and controlled by
the Q R S Music Co. with a Quaker City branch
at 1017 Sansom street. Under the management
of Don Rockwell, the local branch of the Q R S
Co. has been enjoying the most active season
since the introduction of the Red Top Tubes to
the trade in this section. The demand has been
stimulated by the nation-wide advertising cam-
paign which has been conducted on these radio
tubes.
The Q R S Co. has announced the introduc-
tion of its newest interesting invention, the
super-detector, a gas tube said to give greater
volume and distance. It now is being shown to
the trade together with a power tube.
During recent months the Q R S Music Co.
has been devoting its effort to placing its music
rolls before the public through the Sesqui-Cen-
tennial International Exposition. A booth has
been occupied on the Gladway where the well-
known song writers, Lou Herscher and Zoehrn.
are in attendance. A Story & Clark piano has
been used in conjunction with the demonstra-
tion of the rolls. The two song writers daily
are employed in singing the specially com-
posed Sesqui song hit "Meet Me on the Glad-
way" from the booth which is in close proxim-
ity to the band shell where have been featured
the season's concerts. This song and "Pal of
Pals" have been played with the Q R S rolls.
A Premier baby grand piano was used recently
in a recital given by Oscar Skavlan, Chicago
pianist, at the Congregational Church, Spencer,
la., under the auspices of the Sherwood Music
School of Chicago. The Premier piano was
furnished by the Jones Music House, of
Spencer.
The Boston warerooms of Chickering & Sons
recently sold to the Copley Theatre a Style 65
Chickering Ampico for use in the pit of the
heatre to replace the orchestra formerly em-
ployed, and stated that the Ampico music proves
most satisfactory.
Columbia Wholesalers, Inc.
StlH B
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Records
October Proves Nineteenth Consecutive Month
to Show Gain in Business—Back Orders Con-
tinue to Pile Up—C. K. Owens Joins Staff
BALTIMORE, MD., November 15. — Columbia
Wholesalers, Inc., distributor of the Columbia
Viva-tonal phonographs and New Process rec-
ords in this city, reports that October results
indicate that the company had enjoyed its nine-
teenth consecutive monthly increase. October
business, in fact, was 153 per cent greater than
that for October of last year, considered a very
good month, and also passed September results.
Although Columbia Wholesalers, Inc., has
been making unusually large shipments, it is
reported that the company had more machines
on back order at the end of October than ever
before in its history, which is accepted as
indicating the popularity of the Columbia line
and the excellent effect of the Columbia na-
tional advertising campaign, as well as of the
local efforts of the dealers.
In order to improve its service in Virginia
territory, the company has recently added to
its sales force C. K. Owens, who will make his
headquarters in Richmond, Va., and travel that
territory.
Varnish Department on
Twenty-four Hour Basis
That Section of United Piano Corp. Factory in
Norwalk, O., Operating With Three Eight-
Hour Shifts—Special Lighting Helps Work
NORWALK, O., November 15.—In order to keep
up with the current demand for the pianos of
its manufacture the United Piano Corp. has
found it necessary to operate its varnish de-
partment twenty-four hours a day, with three
eight-hour shifts. The special lighting system
installed in connection with the new battery
of spray booths makes it possible for the night
workers to produce finishes up to the standard
of the day staff. Other departments of the
factory are also working on an overtime sched-
ule.
The Men Who Are Behind the Success
of the O. K. Houck Music Store Chain
When the O. K. Houck Shreveport Store Opened They All Were There
Front Row (left t6 right)—Jesse F. Houck, Jr., secretary; W. T. Sutherland, vice-president and general manager; W.
R. Lewis, district sales manager Victor Talking Machine Co.; J. F. Houck, president; Ubert Urquardt, representative
Aeolian Company of New York; D. A. Morton, manager of the Shreveport store; and Jack Terry, director and
sales manager of the piano division of the Memphis store. Top Row (left to right)—Pat Kelly, Shreveport Times;
Eugene Furner, manager of the Memphis retail phonograph department; Gill E. Perry, manager of the music divi-
sion of the Shreveport store; W. P. Hamilton, manager and director of the Little Rock, Ark., store; J. G. Me-
Connell, treasurer; L. U. Pitts, director and manager of the wholesale Victor department; S. P. Bryant, office
manager of the Shreveport store; A. L. Garthwaite, manager of the Nashville store; and Emil A. Arendt, man-
ager of the small goods and sheet music department of the Memphis store,