Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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The Music Trade Review
NOVEMBER 13, 1926
IN A LITTLE
Century Music Publishing Co. Extends
Its List of National Advertising Media
Grand Total of Readers of Publications in Which This Famous Edition Is Advertised Covers
Every City, Town and Hamlet in the Entire Country—Local Dealers Tie-ups
*TpHE Century Music Publishing Co., 235 West
•*• Fortieth street, New York City, publisher of
the well-known Century Edition which for a
period of fifteen years has been advertised in
mediums of national circulation, has extended
its activities considerably this season.
The Century advertising campaign, whose
purpose it is to induce music buyers to go to
the local music store far their music purchases,
has added several publications to its lengthy list
of nationally circulated magazines. The grand
total of readers runs into many millions and
covers every town and hamlet in the United
States.
In conjunction with its supplementary adver-
tising, the Century Music Co. has been stressing
the fact that it publishes several numbers that
are used as feature themes in current photo-
plays. These are being exhibited in many towns
throughout the country and make possible a
special hook-up on these particular musical
numbers by the local dealer.
One of these pictures is "The Merry Widow,"
for which the Century Co. is issuing special cir-
cular matter. This material and the title pages
of "The Merry Widow Waltz," when used in a
window display simultaneously with the local
showing of the motion picture, have been an aid
to sales wherever such co-operation is extended.
The other photoplay is "The Waltz Dream,"
which it is said is just as popular as the first
production. The sheet music, which can be
appropriately presented during the local show-
ing of this picture, includes the Strauss num-
bers, "The Waltz Dream" and "The Blue Dan-
ube Waltz," both of which are used frequently
by the orchestras during the showing of the
photoplay.
In addition there is another outstanding pic-
ture called "The Volga Boatman," featuring
that famous Russian composition "The Volga
Boat Song." The Century Co. issues this for
both piano and in vocal form, and it should
speed up sales on this number where a display
is given during the photoplay showing.
Another offering of this character is the
famous photoplay, "Don Juan," in which John
Barrymore is starred! The musical feature and
the sheet music that can be used in conjunction
with this showing is the minuet from "Don
Juan" by Mozart.
All of these numbers, used as musical themes
in photoplays, should add considerably to sales
totals.
Villa Moret Numbers
Receive National Plug
chestration department of the Melrose Bros.
Music Co., 177 North State street, this city.
Mr. Bloom has been, for the past three years,
in New York City and has come to Chicago
to work on some professional singing and dance
songs for the Melrose Bros. Music Co., who now
have a large catalog of specialty songs includ-
ing "The Chant," "Black Bottom Stomp,"
"Panama Blues," "Smokehouse Blues" and
others.
Pacific Coast Organization Now Has Selling
Force Whose Activities Are Nation-wide
One of the music firms which have jumped
into national popularity is an organization that
makes its headquarters in San Francisco, known
as Villa Moret, Inc. This company is fast taking
its place alongside other outstanding Pacific
Coast exploiters of songs.
Like other Pacific Coast enterprises it by no
means confines its activities to the large centers
in the Far West. The Villa Moret organization
has branch offices and representatives in many
parts of the country with the result that all of
its better popular numbers have had a national
response. Among the successful numbers in
the Villa Moret catalog are, of course, "Thanks
for the Buggy Rire," and "Haunting Waltz,"
"Don't Sing Aloha When I Go," "Consolation"
and "When You Waltz With the One You
Love."
Bloom With Melrose
CHICAGO, III., November 6.—Marty Bloom,
well-known writer of popular songs, has been
appointed manager of the professional and or-
Novelties in the List
of G. Schirmer, Inc.
These Include "The Rose Tree," by Barlow;
"The Little Turtle," by Enders, and Several
Others
Among the recent G. Schirmer, Inc., novelties
are a number of secular songs, a sacred song,
three pieces of choral music, several piano
solos, a piano collection and an addition to the
Schirmer Library and the Scholastic Series.
The songs include L. M. Samuel Barlow's
"The Rose Tree," now published in low voice
following its issuance a year ago. In high
voice, an encore number called "The Little
Turtle," music by Harvey Enders, the words by
Vachel Lindsay. Hamilton Forrest contributes
"An Arabesque," issued in appropriate setting
for tenor or soprano. The sacred song is by
Frank Howard Warner, called "God So Loved
the World," the words of which are from
Biblical inspiration. The piano collection is six
little pieces called "Let Us Play." These are
bright numbers suitable for the second grade.
J. F. Hanley Scores
in ''Honeymoon Lane"
Musical Comedy Hit Owes Much of Its Success
to the Work He Has Dane in That Produc-
tion
James F. Hanley, who has long been a suc-
cessful writer of popular songs, has in more
recent years drifted into the ranks of writers
of musical comedy productions. Although he
James F. Hanley
continues to contribute popular numbers, most
of his activities are in books, lyrics and music
of musical shows. Last season, however, he will
be remembered as one of the co-writers of
"Just a Cottage Small" (By a Waterfall), which
is still having a wide sale.
This season he has jumped into prominence
once more by being the co-author with Eddie
Dowling of the book, lyrics and music of the
A. L. Erlanger production "Honeymoon Lane."
This show, now playing on Broadway, is one of
the best offerings of the season and doubtless
will run for many months in its present home.
The music of "Honeymoon Lane" includes such
songs as "Little White House" (At the End
of Honeymoon Lane), "Half a Moon" (Is Better
Than No Moon), "Jersey Walk," "Gee! But I'd
Like to Be Bad," "Dreams for Sale," "Waddya
Say—We Steal Away" and "Mary Dear, I Miss
You Most of All."
All of these numbers are published by Shapiro,
Bernstein & Co., Inc.