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NOVEMBER 13, 1926
The Music Trade Review
Wisconsin Music Merchants Show Great
Enthusiasm Over New State Association
General Peeling in Milwaukee and Throughout State Is That New Organization Will Prove Big
Factor in Betterment of Trade Conditions—Milwaukee Piano-playing Contest
TV/f ILWAUKEE, November 6.—The conven-
tion, held recently in Milwaukee, for the
organization of the Wisconsin Association of
Music Merchants was a great success, according
to local dealers. The executive committee of
the newly formed association met at the call
of President W. Otto Miessner, November 5,
at the Milwaukee Athletic Club, to discuss plans
for the association and begin work on the
piano-playing contest which is to be staged in
Wisconsin. The formal appointment of an
executive secretary took place at this time.
In an editorial published in the Milwaukee
Journal in connection with the address of na-
tional President E. H. Uhl, at the convention,
the "Reform Note in Music" was discussed.
"Teach the boy music if you would keep him
in the straight path, say the music men in con-
vention. True, in a measure—probably. Music
does or should appeal to the emotions, and
the finer emotions at that. It gives the boy
cultural development, directs his activity and in-
creases his self-respect. But so does a new
suit of clothes increase a boy's self-respect, and
so does a pair of skates promote healthful ac-
tivity. There are a good many sides to the boy
problem. Give him music by all means, but in
an age when he is more likely to hear the
whizzing strains of jazz than the tender notes
of the classical, we shouldn't want to depend
on music to bear the whole burden of reform/'
says the editorial.
Music merchants feel that a great deal will be
done for the music trade in Wisconsin by the
organized efforts of the association.
"We feel that a co-ordination of effort will
bring in great returns for the music business,"
declared Henry M. Steussy, vice-president of
Kesselman-O'Driscoll Co., which was very ac-
tive in the work of organization. "The support
of dealers in putting through the convention
speaks well for its success."
Dealers were very much encouraged at the
attitude of the out-of-town music merchants who
attended the convention, and who were notable
for their enthusiastic support of the project.
Milwaukee music dealers are interested in the
truth in the advertising campaign which is being
put on in the entire state, but most intensively
in Milwaukee.
The law which supports truthful advertising
in Wisconsin provides against untrue, deceptive
and misleading statements with the intent of
making or inducing the public to purchase any
merchandise, securities or services, directly or
indirectly, by any firm, corporation or person.
Offenders are subject to a fine of not less than
fifty dollars nor more than two hundred, or less
than thirty days' imprisonment nor more than
ninety, or both fine and imprisonment for each
offense.
Considerable discussion of the question has
occupied business men in Milwaukee gen-
erally, and an attempt will be made to restore
truthful advertising to the extent which it en-
joyed in 1916 and 1917 when Milwaukee was
awarded the Truth Trophy by the Association
of Advertising Clubs of the World for spec-
tacular truth in advertising.
According to A. S. Arnstam, president of the
Walker Musical Exchange, the results of the
Food Show held at the City Auditorium, Oc-
tober 18 to 24 inclusive, have been greater than
the results of any two Food Shows held prev-
iously. According to his statement, this was due
not only to the exhibit of the store, which at-
tracted unusual attention, but also to the acts
which were successful in arousing a great
amount of interest in the various instruments
and the desire to play these instruments. The
prospects, gotten in such a way, were already
sold on the idea, Mr. Arnstam stated, and aided
business directly and indirectly. Mr. Arnstam
announces that G. Blake, a native Hawaiian,
lias been added to the teaching staff to assist
Professor Ikeole, guitar instructor in the
Walker Conservatory. The Hawaiian Guitar
club which was recently formed by Professor
Ikeole is progressing nicely, according to Mr.
Arnstam, and is attracting a great deal of at-
tention. The Walker Musical Exchange has
supplied the Milwaukee Journal art department
with a complete set of Gibson string instru-
ments. The department is forming an or-
chestra. Mr. Arnstam also states that the be-
ginners' saxophone band, which was formed
three weeks ago, now numbers twenty-eight and
is increasing constantly. This is the second
saxophone band which the Walker Musical Ex-
change has formed.
A. V. Orth, of the Orth Music Stores, states
that the radio business is extremely good at
present. Mr. Orth has been featuring radios
consistently in a number of very attractive
window displays. He states that he is having
very good success with the new models of the
Sonora, and that the Atwater Kent and Zenith
are going extremely well.
O. K. Houck Go. Branch
in Shreveport Opens
Occupies Entire Building on Texas Street and
Is Under the Management of D. A. Morton
SHREVEPORT, LA., November 6.—The new home
of the O. K. Houck Piano Co., at 622 Texas
street, has been completed recently and the
establishment has been formally opened to the
public. The Houck concern will occupy three
floors and the mezzanine with a complete line
of pianos, phonographs, sheet music and small
goods. D. A. Morton, formerly manager of
the Houck store in Little Rock, Ark., is gen-
eral manager of the new establishment and Gill
E. Perry is manager of the music division.
Jesse F. Houck, president of the company, was
assisted by other officers of the company and
managers from the stores at Memphis, Little
Rock and Nashville in receiving guests on the
day of the opening. Among the guests from
the trade who were present at the reception
were Mark P. Campbell, president of the Bram-
bach Piano Co., New York; Col. I. D. O'Neil,
of El Dorado, Ark., and Bob Cole, of the For-
ster Music Publishers, Inc., Chicago.
Maier and Pattison With
Welte-Mignon (Licensee)
Well-known Piano Duo of Concert Stage Con-
tract to Record Exclusively for the Welte-
Mignon (Licensee) Library
Guy Maier and Lee Pattison, the celebrated
piano duo of the concert stage, have contracted
recently to record exclusively for the Welte-
Mignon (Licensee) reproducing piano. This
pair of American pianists has won a nation-
wide and unique reputation by their work to-
gether as interpreters of music for two pianos.
Each of these young men is a thorough artist
and their sympathetic, self-effacing playing has
long been responsible for crowding the concert
halls in all parts of the country whenever they
appear in recital. Guy Maier was born in Buf-
falo, N. Y., in 1892. Lee Pattison was born in
Grand Rapids, Wis., in 1890. They were fellow
students at the New England Conservatory of
Music in Boston, from which they were grad-
uated in 1910. Then they went abroad and in
Berlin each continued piano studies with Arthur
13
Schnabel and also studied composition with
Paul Juon. Returning to America, Mr. Pattison
was a member of the faculty of the New Eng-
land Conservatory from 1913 until the United
States went into the world war. He is also
becoming known as a composer, his published
works including chamber music, songs and sev-
eral piano pieces.
Mr. Maier gave a successful series of piano
recitals in England; appeared as soloist with
several of the leading symphony orchestras of
America, as well as appearing in recitals here;
and for some time was a piano teacher in New
York and Boston. Since the end of the war
Messrs. Maier and Pattison have specialized in
two-piano recitals, devoting most of their time
and energy to their co-operation in this line of
work.
Guy Maier and Lee Pattison gave their
first New York concert on November 6 at Aeo-
lian Hall. Their American tour this season will
include appearances in forty or fifty cities in
all parts of the country up to February 28,
1927.
Chalmers Go. Moves
MIAMI, FLA., November 6.—The Chalmers Music
Co. has moved from 6 West Flagler street, this
city, to new quarters at 62 East Flagler street,
where larger display facilities will be afforded
the establishment in the heart of the shopping
district. Columbia phonographs, records and
small goods will be carried by the Chalmers
concern as before. The business was estab-
lished here about nine years ago by Royce
Chalmers, president, and has combined the
Gourley and Miami music houses, later adding
the Stanidge Music Co.
E. A. Ferguson, of Pittsburgh, Pa., has pur-
chased the Collins Music Store, of Somerset,
Pa., which has been conducted for several years
by L. R. Collins and C. Moore.
Consult the Universal Want Directory of
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