Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
34
The Music Trade Review
iTMADE
YOU HAPPY ^
MY
WHEN YOU J==E
MADE ME
_ Uhe inimitable 'Donaldson rinis
! the bell a&rin with this sensatigml
" fox-trot ballad. A characteristic
Donaldson melody with a lyric
" -' thrills you/
Programs "Just for To-day" at Los Angeles
Concert and Is Accorded Great Applause—
Newspapers Comment on the Number
^FS
GIRL
One of the greatest Comedy Soii^s
ever written-GusKahn at Bs best-
PIUS-Teddy Horito's corking Fox-
Trot Melody/ Laughs? mi HOW/
iy GUS KAHN
and TED FIORITO
W o r d s and Music ly
^WALTER DONALDSON
McGormack Makes Hit
With Song by Unknown
the Shrine Auditorium.
In order to test the merit of the song Mr.
McCormack sang it as a second encore in the
second group of selections. It was not pro-
grammed, nor was it announced, and no one
knew anything about it until John McCormack
had finished the last bar, at the end of which one
CHICAGO, I I I . , November 1.—John McCormack,
well-known tenor, is shown here rehearsing the
number, "Just for To-day," with Blanche Ebert
Seaver, who set the prayer written by Sybil F.
Partridge to music.
The number is published by the Pallma Music
Publishers, who are continually looking for
meritorous songs written by new composers,
and the success of the Pallma publications is no
doubt due to this policy, as set forth in the in-
teresting short history of the success of "Just
for To-day."
On his Western trip Mr. Pallma met Blanche
Ebert Seaver and after hearing the number he
realized its great merit and immediately accepted
the song for publication. A few weeks later
John McCormack appeared in Los Angeles and
the song was presented to him for review.
Within twenty-four hours he learned the num-
ber and sang it in his Los Angeles recital at
BUY YOUR MUSIC FROM
BOSTON
Publishers
NEW YORK
Anticipate and Supply Erery Requirement of Music
Dealer*
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
SKND MANUBCBIPT AND IDEA OF
TITL.K FOB ESTIMATE
311 West 43rd Str«*t
N.w York City
John McCormack With Blanche Ebert Seaver
of the biggest receptions ever accorded a song
was given.
The Los Angeles music critics gave the num-
ber special mention in their reviews of the con-
cert, excerpts of which appear as follows: Los
Angeles Daily Times said: "Mr. McCormack
paid a pretty compliment to Los Angeles by
singing Blanche Ebert Seaver's 'J l l s t f ° r To-
CHAPPELL-HARMS, INC.
LATEST SUCCESSES
FOR YOU AND ME
COME BACK IN DREAMS
THE FAR-AWAY BELLS
I FOUND YOU AT LAST
THAT LITTLE WORLD IS MINE
POPULAR SUCCESSES
Roses of Picardy
A Night of Love
World 1 Is Waiting for the Sunrise
In the Garden of Tomorrow
Song of Songs
By My Fireside
A Little Love, A Little Kiss
185 MADISON AVENUE
A happy~£o~lucky singable lyric-
and.Oh boyZ-WmT
ATTUNE/
and.O
boy
/
Absolutely SURE-FIRE/
iy GUS K A H N oixd
WALTER DONALDSON
day' as an encore, and the fair composer was
twice bidden to rise in acknowledgment of the
applause."
The Los Angeles Evening Herald said: "An
unusual episode was the demonstration of ap-
proval accorded Blanche Ebert Seaver's song,
'Just for To-day' when she was compelled to
rise and acknowledge the compliments of singer
and audience."
In speaking of the instantaneous success of
the number Mr. Pallma said: "The reception of
the audience upon the initial introduction of
this song has proven that the merits of a com-
position stand out greater than the name of its
creator. In other words, too much attention can
be put to the composer's name rather than the
music itself, and in some cases new writers are
not given the same recognition as well-known
writers. I believe that there is a wealth of won-
derful talent in the country and have been con-
sidering carefully the works of new writers. I
have discovered a talented writer in Blanche
Ebert Seaver and expect to publish many more
of her beautiful melodies."
Mr. McCormack is also singing the Pallma
feature ballad "When Twilight Comes," which
is considered one of the outstanding ballads of
the season. This number has also been recorded
on Victor records and will be released soon. It
is a song with violin and cello obbligato.
Ghappell Songs Popular
on Concert Programs
Oliver Ditson Company
BOSTON
NOVEMBER 6, 1926
Brown Bird Singing
There's a Song in My Heart
I Look Into Your Garden
I Heard You Singing
Bells of St. Mary's
Thank God for a Garden
Smile Thru Your Tears
NEW YORK CITY
Over a Half-Dozen Selections That Are Heard
Frequently—Special Catalog of Numbers Par-
ticularly Appropriate for Teachers and Singers
In the catalog of Chappell-Harms, Inc., are
found numerous melody ballads which are be-
ing programmed frequently in concert and
vaudeville this season. Among these are, "In
the Garden of Tomorrow," "One Little Dream
of Love," "Song of Songs," "If You Were the
Only Girl," "The Valley of Roses," "Roses of
Picardy" and "The World is Waiting for the
Sunrise."
In conjunction with these prominent offerings
the Chappell Co. has forwarded to the trade a
new one-sheet catalog containing the titles of
ballads and choruses which should particularly
appeal to the teacher and the singer. This in-
cludes the list of Chappell's vocal library of
part songs and choruses. The new ballad suc-
cesses of recent years are available for all
voices and a selected list of famous English bal-
lads.
O*/VV PUBL.MSHBFL OUR . _
«-*» «*o WRITE FOR. P/UCMCS
2054W.LAKE ST CHICAGO IM