Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
44
The Music Trade Review
OCTOBER 16, 1926
IN A UTTLE.
Universal Dance Folio
No. 12 to Be Ready Soon
Irving Berlin, Inc., Announces Coming Release
of New Volume Which Will Include Many
Popular Numbers
Irving Berlin, Inc., the popular publishing
house, announces for release between October
20 and 25 the new Universal Dance Folio No.
12. The new offering carries thirty-one popular
numbers including several successes from the
pen of Irving Berlin. Among the outstanding
numbers are "Always," "How Many Times,"
"At Peace With the World," "When the Red,
Red, Robin Comes Bobbin' Along," "I'd Climb
the Highest Mountain" (If I Knew I'd Find
You), "In the Middle of the Night," "Give Me
a Little Kiss, Will Ya, Huh?," "Say It Again,"
"To-night's My Night With Baby," "Poor
Papa," "But I Do, You Know I Do," "Roses
Remind Me of You" and "Blue Bonnet."
secular and sacred, vocal duets, choruses, an-
thems, musical readings and compositions for
piano, organ and violin.
Next June Harold Flammer, Inc., will cele-
brate its tenth anniversary. The firm in this
short space of time as standard publishing firms
go has made good progress. In fact, it has sub-
stantially added to its importance each year. In
gathering together its present material, selec-
tions were made from over 7,000 manuscripts.
In 1923 it purchased the catalog of Christian
Science songs by Frances Porter Ross, and in
1925 the catalog, good will and long-established
business of Luckhardt & Belder.
The new catalog is printed in good clear type
with emphasis on the names of the composers,
accompanied by the titles and the various
voices, etc., for which the numbers are available.
Throughout the catalog appear several pages
of half-tone reproductions of important com-
poser-contributors. The back cover is given
over to the names of some of the outstanding
artists who program the Harold Flammer, Inc.,
songs.
Bill Jacobs Back
From Twelve Weeks' Trip
Reports Trade Has Had Very Active Summer
Season With Profits in Popular Departments
Bill Jacobs, traveling representative for
Irving Berlin, Inc., is back at the home office
of the company following a twelve weeks' trade
Harold Flammer Issues
New Complete Catalog Posthumous Paull Marches
Are to Be Published
Lists All Numbers of the House, Including
Luckhardt & Belder Collection and Porter
Christian Science Songs
First of These Is "Top of the World," With
Others to Follow Within a Short Time
Harold Flammer, Inc., has just issued a new
complete catalog of all of its publications, in-
cluding the consolidated offering from the cata-
log of Luckhardt & Belder. The music coming
from this young firm covers practically every
phase of musical activity, including songs, both
The present owner and publisher of the march
compositions of the late E. T. Paull, the E. T.
Paull Music Co., has just announced after look-
ing through this composer's manuscripts, that
it has found many numbers that the composer
planned to issue later and these, it is now stated,
are to be published from time to time. The
first is known as "Top of the World," a de-
scriptive march and two-step, which describes
through musical treatment a trip to and dis-
covery of the North Pole, with the usual stirring
expressions that gave prominence to Mr. Paull's
works.
The publisher of this souvenir edition of "Top
of the World" has given it a particularly at-
tractive title-page in color with a reproduced
half-tone of Lieutenant Commander E. R. Byrd.
It is a coincidence that the late E. T. Paull
was a Virginian by birth and spent the early
part of his life in Richmond and Lieutenant
Commander E. R. Byrd, to whom this splendid
march is now dedicated, is also a native of that
city.
School, Lodge and
Assembly Marches
March Victorious
(Mabel Metzger-Wright)
Pacific Patrol
(Mabel Metzger-Wright)
Reliance March
(Clifford)
Victorious Eagle
(Rosey)
American Beauty March
(Williams)
Knights of Columbus March
(Clifford)
Valiant Volunteers
(Mabel Metzger-Wright)
Order Through Jobber or Direct
Hinds, Hayden & Eldredge, Inc.
Publishers
New York City
Bill Jacobs
^ s
trip. Aside from several short trips Bill will
make his headquarters in New York until after
the holidays.
According to Mr. Jacobs the retail music
field had a very active Summer season and is
undoubtedly doing the largest business in its
history this Fall. The attention that the music
dealer now gives popular music, lie said, is
along the most active lines, and the majority
of dealers are making substantial profits from
popular departments.
In addition to the fact that more and more
people go to the legitimate dealer for their
sheet music, the fact that in recent years the
retailer has done a heavy business in small
musical instruments of all kinds has encour-
aged him in popular music activity. Besides
the sheet music that is sold for the home piano
y>layer, much popular music is sold for the small
instrument, and this together with popular
music books has become a profitable factor in
the gross business of the dealer with a sheet
music section.
"Lullaby Moon' Is Popular
'Night in Araby" Featured
With Valentino Film
W. A. Quincke & Co., of Los Angeles, Cal.,
which recently introduced a new ballad called
"Lullaby Moon," has made this offering very
popular in Pacific Coast territory. The plans of
the company now are through its various agents
in other sections to further continue the exploi-
tation of "Lullaby Moon" on a more national
scale.
Waterson, Berlin & Snyder sometime ago is-
sued a popular song called "A Night in Araby."
This number in co-operation with United Artists
is being exploited in conjunction with the Ru-
dolph Valentino photoplay "Son of the Sheik."
Each copy of music carries a separate half-tone
photograph of Valentino as a gratis presenta-
tion.
1