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42
The Music Trade Review
BESIDE A
GARDEN WALL
A Melodious Fox Trot Song
'" Q/ric hy GUS KAHN
- Music kv ALBERT E. SHORT
-" omd DEL DELBRIDGE
^BEAUTIFUL BALLAD
WR HEARTS
LOOKED INTO
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can't ^o irifaup with
Two Musical Scholarships
Offered by Bamberger
Newark Department Store to Provide One
Scholarship for Advanced Students, One for
Less Advanced in Institute of Musical Art
Two music scholarships, one for advanced
piano students and one for junior aspirants, are
being offered by the department store of L.
Bamberger & Co., Newark, N. J., according to
an announcement made this week by Spaulding
Frazer, chairman of the executive committee
of the Music Festival Association, with offices
at 24 Commerce street, Newark. The announce-
ment of Mr. Frazer, named as chairman of the
Bamberger scholarships committee, states that
the scholarships will be awarded on the basis
of merit in piano playing in public competition,
participation in same being open to residents
of New Jersey in the counties of Essex, Morris,
Passaic, Bergen, Hudson, Union, Somerset,
Middlesex and Monmouth.
The Bamberger awards will comprise a Class
A and Class B scholarship, the first to be open
o advanced piano students between the ages
if seventeen and twenty-five years, inclusive.
The winner of this contest will be entitled to
BUY YOUR MUSIC FROM
BOSTON
PuMishers
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and Supply Every Requirement of Muiic
Dealen
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
8KND MANUSCRIPT AND IDEA OF
TITLE FOB ESTIMATE
311 West 43rd Street
N«w York City
ainy FEIST
receive tuition in piano instruction and supple-
mental studies in the regular course at the In-
stitute of Musical Art, in New York, subject to
the rules of the institute, if proper progress, in
the opinion of the awards committee, is being
made for a period of four years. The Class B
scholarship will be awarded to a less advanced
student between the ages of ten and sixteen
years, inclusive. The winner of the Class B
competition will be entitled to four years of
piano instruction and preparation for advanced
study. Instruction will be given by some
teacher or institute in Newark or vicinity, to be
designated by the awards committee, which will
consider any preference expressed by the suc-
cessful contestant. Contestants in both classes
having second, third, fourth and fifth highest
rating will be awarded certificates of merit.
Terms of the Bamberger scholarship contests
require that all contenders be enrolled on or
before November 16, 1926, and auditions will
begin immediately. Winners will be announced
by the awards committee, composed of com-
petent musicians and critics, in ample time for
the successful students to take up studies at the
January semester.
Course in Song Repertory
at New York University
Department of Music Education Plans Special
Cou-se Dealing With Standard Song Litera-
ture, Both Classical and Modern
The Department of Music Education of New
York University will offer a course in song
repertory this year, according to an announce-
ment from Dr. Hollis Dann, professor of Music
Education. The course will be given by Pro-
fessor Isidore Luckstone, head of the vocal de-
partment, and will deal directly with standard
song literature, both classical and modern.
Mr. Luckstone is a well-known vocal teacher.
As an accompanist he has traveled the world
over with Sembrich and Melba. His very wide
CHAPPELL-HARMS, INC.
LATEST SUCCESSES
FOR YOU AND ME
COME BACK IN DREAMS
THE FAR-AWAY BELLS
I FOUND YOU AT LAST
THAT LITTLE WORLD IS MINE
POPULAR SUCCESSES
Roses of Picardy
A Night of Love
World Is Waiting for the Sunrise
In the Garden of Tomorrow
Song of Songs
By My Fireside
A Little Love, A Little Kiss
185 MADISON AVENUE
Brown Bird Singing
There's a Song in My Heart
1 Look Into Your Garden
I Heard You Singing
Bells of St. Mary's
Thank God for a Garden
Smile Thru Your Tears
NEW YORK CITY
OCTOBER 9, 1926
CALLING
ME HC
Great ^Mother Ballad
y h y L WOLFE GILBERT
Music by JAMES V MONACO
song
knowledge of this subject resulting from his
close association with these and other great
artists, and his enormous repertoire, give Mr.
Luckstone an unusually strong equipment for
this course.
The attendance of the Department of Music
Education has trebled this last year. Two hun-
dred regular students have already registered
for the first semester. During the Summer ses-
sion there were 525 enrolled in the department.
These students came from twenty-eight States,
also from Canada and the Isthmus of Panama.
Holiday Sales Drive
Should Be Planned Now
Carl Fischer, Inc., Sending Out Complete
Christmas Sales Plan to the Retailers
In recent years the sheet music dealer, by
laying his plans early, has been enabled to plan
a Christmas sales campaign which had made
his store an active one during the holiday sea-
son. Previous to this only a small portion
of the gift money was lured to the sheet music
establishment. The volume of the Christmas
business, however, has now been steadily in-
creasing and, with an educational campaign to
further the interest of music publication busi-
ness during the holidays, there will doubtless be
further increases.
There is no more appropriate gift to a
musician or to those musically inclined than
musical lterature or other publications of a
similar caliber always found appropriate by the
talented.
Carl Fischer, Inc., has started an early cam-
paign on its publications that are available for
Christmas sales. This includes a complete sales
plan which, when carried out by the retailer,
should prove most profitable. One of the
features of this campaign is a small fourteen-
page folder in book form, carrying the cap-
tion, "A Caravan of Useful Gifts for Music
Lovers." This little piece of sales literature
has a space on its title page for the dealer's
imprint. It not only has extracted appropriate
titles from the various catalogs of Fischer pub-
lications, but is full of suggestions that will
doubtless be found valuable by the recipients.
The two pages in the center of the book can
be used as an order blank and the titles can be
selected by number.
This is only one of a number of suggestions
for increasing sales of Christmas music which
will be received by retailers during the coming
weeks, and it is the selection from these of
those things and ideas best fitted for his trade
that will mark the progressive merchant.
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2 0 5 4 W. LAKE ST CHICAGO H !