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52
The Music Trade Review
I Ain't Got Nobody And
NOBODY.
BU7Y0U
FOX
TROT SONG
LEWIS and YOUNG
anS, ABEL BAER,
if
SEPTEMBER 25, 1926
in
RAYMOND B. EGAN
STEVEN PASTERNACK
oi nd
RICHARD A. WHITING
Popular Music Business on Upward
Trend According to the Jobbers
September Sales Proving Greatly in Excess of Those of Corresponding Months of 1925—Situa-
tion Creates Optimism Regarding Fall Possibilities
into the early Fall with a normal season ahead,
is a most encouraging situation.
This renewed activity is reflected in the plans
of most publishers for the Fall season. The
arrangements for Fall campaigns are generally
under way and these are marked by a feeling of
assurance in the months to come. Practically
all of the publishers announce the addition of
Fall releases to their catalogs and in every in-
stance these are accompanied by plans to fur-
ther the exploitation of these selected offerings.
There is much other evidence of the return
of unusual interest in popular music. The
manufacturers of popular records all announce
substantial increases in sales. One chain of
syndicate stores increased its popular record
sales during the month of August 40 per cent
over the previous month. This is a huge in-
crease and represents something other than a
mere sales spurt. The increase is so large that
with the usual allowance for sale fluctuations
the gain will still be tremendous.
Many Interesting Publications in
Feist Catalog for Fall Promotion
Comedy Songs, Ballads and Production Numbers All Represented in the Catalog Developed by
That Prominent Publishing House for Coming Activities
I" EO FEIST, Inc., has just issued a comedy
•'—'song by Gus Kahn and Ted Fiorito called
"My Girl Has Eye Trouble." This number was
recently tried out in vaudeville and the response
was so enthusiastic that the professional depart-
ment of the Feist organization immediately ar-
ranged a campaign to further its interests.
, Other Feist numbers that are being used in
opening up the Fall campaign for that house
include "Just a Bird's-eye View" (Of My Old
Kentucky Home), another number by Gus Kahn
and music by Walter Donaldson. This is the
type of song that has achieved fame for Donald-
son and it bears all the earmarks of duplicating
the popularity of some of his earlier successes.
Donaldson is also responsible for "It Made You
Happy When You Made Me Cry." In this case
the composer has contributed both the words
and music.
A dramatic waltz balled called "I've Lost All
My Love For You" is also among the early Fall
offerings. This number is by Lewis and Young,
Harry Akst and Al Piantadosi, all sure-fire
writers. Lewis and Young, together with
Mabel Wayne, are also responsible for "In a
Little Spanish Town" (On a Night Like This).
A popular standard ballad by John Golden
!!«
FOX TROT SONG
WRONG = WITIi^ANY
POPULAR publishers, like other producers of
*• goods, are naturally enthusiastic over the
sales possibilities of their products. They must
be optimists because they are dealing in goods
of uncertain quantities, for there is no way for
them to tell, other than through public response,
just how large a sale particular offerings will
have.
. The jobber of popular music is, because of his
position, the best judge of the sales situation as
it affects the entire industry. While none of the
larger publishers are given to exaggeration it is
quite possible during specific periods that one
specific house would be operating along more
successful lines than would some of its con-
temporaries.
To have, then, every jobber in the industry
state that the September sales of this year are
far exceeding the sales of 1925 is good evidence
that there is distinct revival in sales of popular
music. This renewed activity in sales was felt
in the late Summer months and, continuing over
WHILE THE
TEARS GO
and Raymond Hubbell called "Your Heart
Looked Into Mine" also is in the Feist new list.
This song will not only be heard in vaudeville,
but from present plans it will be heard fre-
quently as an encore number in concert pro-
grams.
Two other numbers are on the Feist sched-
ule for exploitation. One is a new mother
song of original type entitled "Calling Me
Home" and the other is entitled "Beside a Gar-
den Wall," a melodious fox-trot song.
The above activities on new issues in the
Feist catalog, following the close of the Sum-
mer season by that house which established a
new record in sales, assures unusual activity to
the professional and sales department of the
organization.
It might be pointed out also besides having
one of the feature songs "Adorable" in this sea-
son's "Vanities," and with the musical show
"Castles in the Air" playing both New York and
Chicago, and several productions on the road
for which Feist published the music, the com-
pany's activities are to be added to through the
early opening on Broadway of several other
musical comedies which give every promise of
scoring a success.
BY
FOX: rao«r SONG
GUS -^KAHN
axd JOE BURKE
"FEIST'^SOKG"
Irving Berlin, Inc., Have
Large Catalog for Season
"How Many Times" Proving Particularly
Successful, but Several Other Numbers Are
Setting Interesting Popularity Records
Irving Berlin's fox-trot, "How Many Times,"
is one of the most popular numbers of the sea-
son, in both song and dance form, and its sales
have been steadily increasing. Despite the fact
that "How Many Times" is only one of the
many numbers in the Irving Berlin, Inc., catalog
that are helping sales, it would appear from
present indications to be one of this company's
outstanding numbers this Fall.
Other popular numbers in the Berlin catalog
which are having unusual activity are "When
the Red, Red Robin Comes Bob, Bob, Bobbin'
Along," "Trudy," "Tonight's My Night With
Baby," "And Then I Forgot," "Old-fashioned
Sal" and "Pretty Cinderella."
New Publishing House
The State of New York has granted a cer-
tificate of incorporation to the Lewis Music
Publishing Co. The incorporators are B. Roth-
enberg and L. Van Pelt. No capitalization is
given.
"I Don't Mind Being All Alone," a new song
published by Jack Mills, Inc., of 148 West
Forty-sixth street, New York, has developed
into an overnight success judging by the sale
of copies of sheet music. The number was
introduced over the radio and scored big.
School, Lodge and
Assembly Marches
March Victorious
(Mabel Metzser-Wrlffht)
Pacific Patrol
(Mabel Metzger-Wrljht)
Reliance March
(Clifford)
Victorious Eagle
(Roiey)
American Beauty March
(Williams)
Knights of Columbus March
(Clifford)
Valiant Volunteers
(Mabel Metzrer-Wrlg-ht)
Order Through Jobber or Direct
Hinds, Hayden & Eldredge, Inc.
Publishers
New York City