Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
46
The Music Trade Review
GO
WHEREt) YOU
GETTHOSE
EYES;
WALKING
AROUND IN
CIRCLES'
and also those lips—
and those nose/
WALTER DONALDSO&SS
Ifovelty Fox cfrotr
A*rolliri stone Ballad I
Luncs
WRONG
Joy LEWIS avid YOUNg
Music by FRED PHILLIPS
SEPTEMBER 18, 1926
ANV
LEAVE ME
SOMETHING.
TO REMEMBER
A Beautiful Memory Soi$
BENN& DAVIS
mid JOE B WUUS__
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7hat Russian fa-Trot-sky
BEN RUSSELL
vd HENR.Y TOBIAS
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Popular Music in Stores
of Retail Music Dealers
{Continued from page 43)
that arc necessary to make popular music sales.
It can also be granted that a teacher collecting
some choral works for many voices with some
solo passages would find the pounding of a
piano demonstrating a popular piece during the
period of making selections an extreme an-
noyance. In fact, the atmosphere would not be
conductive to a proper perusal of the works
needed.
This is a quick analysis of the situation that
confronts the retailer who is endeavoring to
build a growing business with teachers and
pupils and other musicians and at the same time
carry on a healthy popular activity. If a way
could be found to separate these two depart-
ments in a manner that both could be served
in an ideal way without the clashing of in-
terest, the retailer would be able to add con-
siderably to volume. If a store were large
enough and the popular counter and demon-
stration room could be glass-encased and
sound-proof, such a result might be obtained.
It would be advisable for such a department to
BUY YOUR MUSIC FROM
BOSTON
Publishers
Oliver Ditson Company
NEW YORK
BOSTON
Anticipate and Supply Every Requirement of Music
Dealeri
be as close to the entrance of the store as possi-
ble.
The reason for this is because facility in
serving popular customers is an important at-
tribute in increasing sales and making the store
inviting for such purchasers of popular music.
By and large, popular music is sold to the
young. It is the young girls and boys that
make possible the constant addition of new
titles to popular catalogs. If there is any doubt
of this a visit to any large music counter in a
downtown section of a city where demonstra-
tions are given, will eradicate it at once. For
one will see gathered around the demonstrator,
during the luncheon period, crowds of young
folks, girls predominating.
Such being the case, it does not take a psy-
chologist to understand the possibility of op-
erating popular departments so that they will
appeal to the younger generation. Whether we
like it or not, the modern youth is a pretty
snappy individual. He or she likes action and
demands service. A popular department that is
near the entrance of the music establishment,
which has colorful displays (demonstrations if
possible), and which carries out an atmosphere
that will make the young welcome will find a
growing clientele.
This catering to popular taste has more ad-
vantages than the mere accumulation of profits
through a volume business in popular prints.
It is the same young folks that buy ukuleles
and the banjos. It is this modern young gener-
ation that purchase the hundreds of thousands
of saxophones, and it is these same thousands
coming into the music store for their various
needs that makes the establishment.
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
New York City
311 West 43rd Street
i
!
OlNY PUBLISHER. OUJZ HI
«>o c^> WRITE F"OR PFUCE& ~^» •*-
2 0 5 4 W.LAKE ST. CHICAGO. ILL
Because popular music means to a great ex-
tent catering to the wants of the youths of the
country, and because it is a fair quota of these
youths that develop a taste for better music
and because many of them become real mu-
sicians, the establishment catering to these
tastes will not only find right now profits, but
will add to its clientele for future years of the
business.
Johnson-Thomas Opening
DOTHAN, ALA., September 11.—The remodeled
warerooms of the Johnson-Thomas Music Co.,
this city, have been formally opened with a
public reception and music recital. The latter
was under the direction of Miss Mildred Adair,
who supplied a diverting program lasting the
entire day with the assistance of prominent
local artists. A full line of Baldwin pianos is
being carried by the store as well as phono-
graphs and other music goods. The interior of
the warerooms is now most attractive, being
redecorated in tan with green woodwork for
doors and windows in the rear anteroom which
is slightly elevated.
Entertains Pine Bluff Men
PINE BLUFF, ARK., September 13.—Members of
the local branch of the Hollenberg Music Co.
were entertained recently at the Marion Hotel,
Little Rock, by Col. F. B. T. Hollenberg, head
of the business, who has just returned from a
trip of several months in Europe. Those mak-
ing the trip from the Pine Bluff store included
W. C. Womack, local manager; R. C. Reid, ).
E. McGuire and Miss Lois Julian.
James T. Gardner, ex-mayor
has purchased the interest
Charles J. McCauley, in the
Cauley Music Store, that city,
it alone in the future.
of Newport, Vt.,
of his partner,
Gardner & Mc-
and will operate
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EDITION
FORSTER
TRAOC MARK RCSISTMtD
An Edition Designed to Satisfy the Average Music Demand
3 5 TEACHING NUMBERS—GRADES 1 to 3
6O
and RECREATIVE
CONSISTS OF
2O RECITAL
PIPE ORGAN
SELECTIONS SELECT IONS—GRADES 3 to 6
5 2 SECULAR SONGS
3 2 SACRED and SCRIPTURAL SONGS
Most Liberal Terms Ever
Offered to Dealers
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FORSTER
MUSIC PUBLISHER. INC
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