Music Trade Review

Issue: 1926 Vol. 83 N. 12

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
John Golden has returned, at least tempo-
rarily, to the writing field, as the firm of Leo
Feist, Inc., announces a waltz ballad called
"Your Heart Looked Into Mine," lyric by John
Golden and music by Raymond Hubbell.
Past history must be delved into once more,
for his collaborator in this instance, while long
a director of the Hippodrome Orchestra, New
York City, has not written any songs in recent
years. He wiill be remembered, however, over
a decade ago as the writer of some musical
shows and his name is indelibly marked in song-
dom as the composer of the famous "Poor
Butterfly."
The Feist staff believe "Your Heart Looked
Into Mine" is a high-class ballad, which will
have a wide popular appeal. Both lyrically and
musically it will command attention and every
one in the trade will doubtless eagerly wait to
see the results attained by these writers in
catering to modern taste.
Century
Edition
Is the best buy and the
biggest seller in the sheet
music industry.
The above is not simply an
advertising statement, but
an unquestionable fact.
Ask the dealers who handle
the line—they know.
"Beside a Garden Wall"
Wins Wide Popularity
New Feist Number Being Played Widely by
Orchestras and Selling Well From Counters
Century Music Pub. Co.
235 West 40th St.
New York
Golden and Hubbell
Write Waltz Ballad
Well-known Theatrical Producer Co-author of
"Your Heart Looked Into Mine," Published
by Feist
John Golden, who in recent years has made
over a million dollars in the theatrical field as
producer of "Lightning," "Seventh Heaven" and
other dramas, was formerly a most successful
writer of songs. In his earlier days he under-
stood the public's taste in popular music and
was able to write some unusual commercial suc-
cesses. With this background and considering
the fact that he no longer needs to make his
livelihood through music, it can be taken for
granted after leaving off song writing endeavors
for so long a period that anything that he would
produce would be through inspiration.
r
ROSES OF PICARDY
THE WORLD IS WAfTING^SUNRISE
INTHE GARDEN OF7D-MORR0W
THE SONG OFSONGS
LOVES FIRST KISS
SMILETHRUYDUR TEARS
IF WINTER COMES
The Oliver Ditson Co., of Boston, Mass., has
a standard edition of the best of the works of
Stephen C. Foster. These are published under
the title "Twenty Songs." These publications
naturally have a sale in all seasons, but they
are particularly appropriate this year, due to the
celebration of the hundredth anniversary of the
birth of this outstanding American composer.
"The Swanee River," "My Old Kentucky
Home," "Old Black Joe" and over two hundred
other songs came from the pen of this com-
poser, who was born at Lawrenceville, a little
Pennsylvania river town.
Music Dealers in Show
CANTON, O., September 13.—Seven retail Canton
music and radio houses have promised co-oper-
tion to the committee in charge of the annual
Fall Style Exposition, to be held late this
month. Music dealers plan to have special mu-
sical programs and will also enter the window
display competition.
SELLING MUSICAL
MERCHANDISE
LET the END of
EWORLD COME
TO-MORROW
BY JAMES A. FREW
The only book publiihed which shows music dealers
how to go about organizing a musical merchandise
department and how to run one at a profit.
AS LONG AS YOU LOVE
ME T O - D A T
It is written by a man who has used every method
he describes in his own business and every one of
them made money for him. Put them to work
for yourself.
AMERICASPOPULAR
BALLAD SUCCESSES
'let the Rest of the World Go By
b& the Same. Writer
ERNEST R . BALL
Sent to you FREE
for five days
Lyric to PAUL CUNNINGHAM
Test this book by reading it at our expense.
Fill out the inspection coupon and mail
it for our free five-day inspection offer to
Music Trade Review, readers.
•Mail This Coupon
Edward Lyman Bill. la«..
I
383
383 Madison Avenue. New York City.
.
I
You may send me a copy of "Selling
Musical Merchandise" for which I here-
with remit $3.
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW
YORK
city
t
...
HORSES
ADORABLE
BARCELONA
GEOROIANNA
WHAT A MAN
SITTIN' AROUND
SYMPATHY WALTZ
HI DIDDLE DIDDLE
SOMEBODY'S LONELY
MY CASTLE IN SPAIN
PRETTY LITTLE BABY
AFTER I SAY I'M SORRY
THAT'S WHY I LOVE YOU
BY THE SIGN OF THE ROSE
NOBODY WORRIES 'BOUT ME
YOU NEED SOMEONE TO LOVE
WHAT GOOD IS GOOD MORNING?
LET'S TALK ABOUT MY 8WEETIE
HELLO, ALOHA. HOW ARE YOU?
WHERK'D YOU GET THOSE EYES
SHE'S A CORN FED INDIANA GIRL
I'M WALKING AROUND IN CIRCLES
LEAVE ME SOMETHING TO REMEM-
BER
I NEVER KNEW HOW WONDERFUL
YOU WERE
I WONDER WHERE MY BUDDIES
ARE TO-NIGHT
Foster Standard Edition
Put this book
to work for you
H A R M S INC.. 62 W 45TH ST..NYC.
^Y'-
LEO
The store and stock of the Murmann Phono-
graph Co., 1318 Olive street, St. Louis, Mo.,
was damaged to the extent of $7,000 by fire.
'CHERIE
I LOVE YOU
Cant Go Wn
Write&for ^Dealers' Price
"Beside a Garden Wall," one of the newest
issues of Leo Feist, Inc., looks like a surprise
success because it has been taken up by orches-
tra leaders everywhere and made a feature num-
ber. Recently Abe Lyman and His Orchestra
playing in Chicago had to respond seven times
when playing "Beside a Garden Wall," which
would indicate that, besides orchestra leaders,
the general public has shown a decided prefer-
ence for this new offering.
The song has been demonstrated in some
Eastern stores with the result that it has been
a magnet for music counters. This, of course,
is welcome news to every sheet music dealer,
as songs that will lure folks to music counters
mean not only sales of the particular number
being demonstrated but invariably result in
additional sales as well.
A REAL BIT OF MELODY \
4
45
The Music Trade Review
SEPTEMBER 18, 1926
I
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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
46
The Music Trade Review
GO
WHEREt) YOU
GETTHOSE
EYES;
WALKING
AROUND IN
CIRCLES'
and also those lips—
and those nose/
WALTER DONALDSO&SS
Ifovelty Fox cfrotr
A*rolliri stone Ballad I
Luncs
WRONG
Joy LEWIS avid YOUNg
Music by FRED PHILLIPS
SEPTEMBER 18, 1926
ANV
LEAVE ME
SOMETHING.
TO REMEMBER
A Beautiful Memory Soi$
BENN& DAVIS
mid JOE B WUUS__
mm
7hat Russian fa-Trot-sky
BEN RUSSELL
vd HENR.Y TOBIAS
•\."-'—,„
m
m
Popular Music in Stores
of Retail Music Dealers
{Continued from page 43)
that arc necessary to make popular music sales.
It can also be granted that a teacher collecting
some choral works for many voices with some
solo passages would find the pounding of a
piano demonstrating a popular piece during the
period of making selections an extreme an-
noyance. In fact, the atmosphere would not be
conductive to a proper perusal of the works
needed.
This is a quick analysis of the situation that
confronts the retailer who is endeavoring to
build a growing business with teachers and
pupils and other musicians and at the same time
carry on a healthy popular activity. If a way
could be found to separate these two depart-
ments in a manner that both could be served
in an ideal way without the clashing of in-
terest, the retailer would be able to add con-
siderably to volume. If a store were large
enough and the popular counter and demon-
stration room could be glass-encased and
sound-proof, such a result might be obtained.
It would be advisable for such a department to
BUY YOUR MUSIC FROM
BOSTON
Publishers
Oliver Ditson Company
NEW YORK
BOSTON
Anticipate and Supply Every Requirement of Music
Dealeri
be as close to the entrance of the store as possi-
ble.
The reason for this is because facility in
serving popular customers is an important at-
tribute in increasing sales and making the store
inviting for such purchasers of popular music.
By and large, popular music is sold to the
young. It is the young girls and boys that
make possible the constant addition of new
titles to popular catalogs. If there is any doubt
of this a visit to any large music counter in a
downtown section of a city where demonstra-
tions are given, will eradicate it at once. For
one will see gathered around the demonstrator,
during the luncheon period, crowds of young
folks, girls predominating.
Such being the case, it does not take a psy-
chologist to understand the possibility of op-
erating popular departments so that they will
appeal to the younger generation. Whether we
like it or not, the modern youth is a pretty
snappy individual. He or she likes action and
demands service. A popular department that is
near the entrance of the music establishment,
which has colorful displays (demonstrations if
possible), and which carries out an atmosphere
that will make the young welcome will find a
growing clientele.
This catering to popular taste has more ad-
vantages than the mere accumulation of profits
through a volume business in popular prints.
It is the same young folks that buy ukuleles
and the banjos. It is this modern young gener-
ation that purchase the hundreds of thousands
of saxophones, and it is these same thousands
coming into the music store for their various
needs that makes the establishment.
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
New York City
311 West 43rd Street
i
!
OlNY PUBLISHER. OUJZ HI
«>o c^> WRITE F"OR PFUCE& ~^» •*-
2 0 5 4 W.LAKE ST. CHICAGO. ILL
Because popular music means to a great ex-
tent catering to the wants of the youths of the
country, and because it is a fair quota of these
youths that develop a taste for better music
and because many of them become real mu-
sicians, the establishment catering to these
tastes will not only find right now profits, but
will add to its clientele for future years of the
business.
Johnson-Thomas Opening
DOTHAN, ALA., September 11.—The remodeled
warerooms of the Johnson-Thomas Music Co.,
this city, have been formally opened with a
public reception and music recital. The latter
was under the direction of Miss Mildred Adair,
who supplied a diverting program lasting the
entire day with the assistance of prominent
local artists. A full line of Baldwin pianos is
being carried by the store as well as phono-
graphs and other music goods. The interior of
the warerooms is now most attractive, being
redecorated in tan with green woodwork for
doors and windows in the rear anteroom which
is slightly elevated.
Entertains Pine Bluff Men
PINE BLUFF, ARK., September 13.—Members of
the local branch of the Hollenberg Music Co.
were entertained recently at the Marion Hotel,
Little Rock, by Col. F. B. T. Hollenberg, head
of the business, who has just returned from a
trip of several months in Europe. Those mak-
ing the trip from the Pine Bluff store included
W. C. Womack, local manager; R. C. Reid, ).
E. McGuire and Miss Lois Julian.
James T. Gardner, ex-mayor
has purchased the interest
Charles J. McCauley, in the
Cauley Music Store, that city,
it alone in the future.
of Newport, Vt.,
of his partner,
Gardner & Mc-
and will operate
oaoi
o
EDITION
FORSTER
TRAOC MARK RCSISTMtD
An Edition Designed to Satisfy the Average Music Demand
3 5 TEACHING NUMBERS—GRADES 1 to 3
6O
and RECREATIVE
CONSISTS OF
2O RECITAL
PIPE ORGAN
SELECTIONS SELECT IONS—GRADES 3 to 6
5 2 SECULAR SONGS
3 2 SACRED and SCRIPTURAL SONGS
Most Liberal Terms Ever
Offered to Dealers
OE3O1
locaoi
IOC3O
FORSTER
MUSIC PUBLISHER. INC
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II
WRITE VS
onoi
IOE3O
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