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SEPTEMBER 18, 1926
Dreher Piano Co. Exhibits Melodeon
Made in the Early Days of Its Career
Instrument Feature of Exposition Covering Early Manufacturing Days in Cleveland—Starr
Piano Co. Conducting Advertising Drive Based on Children Being Taught to Play
ert Jones, advertising manager of the Dreher
Piano Co., is correct. Mr. Jones is acting as
bus, visited Cleveland this week on a buying representative of the Cleveland Music Trades
trip and placed orders for a considerable Association in the search for such a piano and
amount of goods with Cleveland wholesale the New Yorker hearing of the fact wrote him
trade. He reports business is becoming better regarding the instrument he knew of in New
right along and is much pleased with the out- York. An investigation is now under way to
determine if the instrument is entitled to this
look for Fall and Winter.
Frank Smerda is making preparations for a distinction.
A consistent advertising campaign is being
big business. He has placed an order with the
Cleveland Talking Machine Co. for new Victor conducted by the Starr Piano Co., directed to
machines that includes fifteen Borgia II models parents of children to have them learn to play
that retail at $1,000. He is having some new the piano so that they will have music at all
demonstration rooms built that will be the finest times in the home. The Cleveland public
schools opened on September 13, and the
thing in his section of the city.
Fred Erdman, talking machine representative classes in piano will be started. This, it is
who went over to Wales with the Orpheus expected, will create new prospects almost im-
Choir, is back home again. The choir was ac- mediately, as the pupils will undoubtedly start
corded a most enthusiastic reception on its agitating for an instrument to practice on at
return, being publicly congratulated on winning home. Miss Burdett, of the Starr Piano Co.,
the first prize at the Eisteddfod at Wales at a who composed "Silverwing," a fox-trot and
reception in Public Hall at which City Manager song, is receiving considerable publicity on ac-
Hopkins presided. The choir adopted the count of it. The Cleveland Press gave her a
Kurtzmann piano as its official instrument last very nice write-up and "Silverwing" is being
Spring, and Muehlhauser Bros., local agents, featured at several of the local theatres by the
orchestras. The composition is available in
furnished the instrument, a grand.
An interesting exhibit in the lobby of the sheet music and also on Vocalstyle and Q R S
United Bank on West Twenty-fifth street this rolls. Robert Taylor, manager of the company,
week is a rnelodeon that was manufactured by . is back home from his vacation, which he spent
the Dreher Piano Co. many years ago when it fishing in Michigan. He will attend the con-
was in this line of business. The exhibit covers vention at Columbus.
a wide variety of things made in Cleveland,
Weymann banjos are being featured by the
including the first gas automobile made in the Wright Music Co. in an elaborate window dis-
city, the first electric automobile and other ob- play this week. This company is also taking
jects of interest.
full advantage of the publicity of the Brunswick
The oldest piano in the United States may $5,000 name contest and is finding the public
be found in New York if a tip received by Rob- keenly interested.
O., September 13.—C. C.
C LEVELAND,
Baker, well-known music dealer of Colum-
Atwater Kent Announces
New Series of Radio Concerts
11
The Music Trade Review
COINOLAS
Supremacy thru their
Performance
Tiny Coinola
Durability that has
defied the years
Pease at Mineola Fair
The twenty-sixth annual exhibit of Pease
pianos at the Mineola, L. I., Fair was put on
Noted Opera and Concert Artists to Appear Be- this week by the Brooklyn branch of the Pease
fore the Microphone Under His Auspices Piano Co., 58 Flatbush avenue, and was under
Once Each Week During Coming Season
the direction of Harry F. Bieling, branch man-
ager. The Pease Co. has met with great success
PHILADELPHIA, PA., September 13.—Announce- with the Mineola Fair exhibits in the past and
ment was made to-day by A. Atwater Kent, made plans this year for an extensive sales
head of the Atwater Kent Mfg. Co., of Phila- campaign in the territory surrounding the city.
delphia, that starting Sunday evening, October Fred Moore, L. F. Alger and J. C. Krieg, of
3, he will begin the broadcasting of a new series the Flatbush store, will have charge of demon-
of weekly programs by nationally famous grand strations at the Pease booth. Mr. Moore will
opera and concert artists. Among those already also conduct the exhibit at the Riverhead, L. I.,
scheduled for early appearance in the new At- Fair on September 21 to 25. A full line of
water Kent series are such stars as Frances Pease pianos will be shown at both exhibits,
Alda, Lucrezia Bori, Mme. Schumann-Heink, with a place of prominence given to the new
Frieda Hempel, Josef Hofmann, Edward John- Pease, Style S, small grand, which has been
son, Albert Spalding, Maria Kurenko, Louise brought out this Fall. This piano is four feet
Homer, Reinald Werrenrath, Margaret Matze- eight inches in length and has become a
nauer, Mary Lewis, Rosa Ponselle and Charles popular part of the Pease line.
Hackett.
Through an arrangement with the Metropoli-
tan Grand Opera Company of a sort never be-
fore effected by any outside agency, Mr. Kent
has secured the call on the services of the
BUFFALO, N. Y., September 13.—When the Cali-
artists of that great organization for radio ap- fornia Ramblers played at the Lafayette The-
pearances. This connection will enable him to atre in Buffalo recently Columbia dealers took
put on the air in the course of this new series advantage of the opportunity of this exclusive
a number of artists not heretofore available.
Columbia dance orchestra's appearance in their
The new series of Atwater Kent programs midst and co-operated with the theatre in run-
will be on the air each Sunday evening, from ning a smashing three-quarter-page advertise-
9.15 to 10.15 Eastern Standard time. They will ment in the Buffalo Evening Times.
be broadcast through a hookup of fifteen sta-
The California Ramblers also played an en-
tions as follows: WEAF, New York; WJAR, gagement at The Homestead, a roadhousc
Providence; WEEI, Boston; WSAI, Cincinnati; near Buffalo. Ukulele Max, a live-wire Colum-
WRC, Washington; WCCO, Minneapolis-St bia dealer of Buffa'n. put on a public demon-
Paul; WEAR, Cleveland; WLIB, Chicago; WFI stration of the new Viva-tonal Columbia phono-
and WOO, alternating, at Philadelphia; WCAE, graph between dances.
Pittsburgh; WGR, Buffalo; WOC, Davenport;
WTAG, Worcester; KSD, St. Louis, and WWJ,
Consult the Universal Want Directory of
Detroit.
The Review.
Buffalo Dealers Go-operate
Reproduce) Player Organ
Known Values
Proven Satisfaction
Your territory may be open
Manufactured by
The Operators Piano Co.
715 N. Kedzie Ave.
Chicago
Illinois