Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
26
The Music Trade Review
SEPTEMBER 4, 1926
Millions of Dollars Lost Annually
Banner Line of Banjos
by Music Dealers, Says Buegeleisen
is Proving Popular
Head of Buegeleisen & Jacobson, Musical Merchandise Jobbers of New York, Points Out the
Heavy Sales of Certain Lines Which Are Made by Mail-Order Firms
\ / I USIC dealers in small towns would be
. . shocked if they knew how many sales of
the better grades of musical merchandise, such
as violins, bows, violin cases, and so on, are
slipping through their fingers and into the
hands of dealers in other cities, by way of the
mails.
Why should this condition exist? Why
shouldn't the local merchant get the business
which legitimately belongs to him? In most
cases it is his own fault. Either he does not
carry the proper grade of merchandise, or if
he does carry the proper goods he has never
made the fact properly known to his community.
In many cases he has been content with the
business of years' standing.
All around us changes are taking place. There
are more musical instruments sold to-day than
ever before. People of the United States are
fast making this a musical nation. It is not
far distant to the time when every person in
this country will play a musical instrument of
some sort.
That is the goal for every music merchant
to strive for. Each must cover his own com-
munity. There is room in every town for the
music merchant who would be consulted by
people regarding music generally.
-An actual case of what can be done is that
of a music, merchant, in a fairly large Eastern
city, who hired a group of refined young ladies,
musically inclined, to talce a census of his par-
ticular city and suburbs. These young ladies
were assigned to different wards, and canvassed
thoroughly from house to house. They made
a note of the families that played musical in-
struments, what they played and how they
played, and then endeavored to make the in-
terest grow. To the families where there were
no instruments played they made attractive
offers, and made sure that they sold them some-
thing musical, even going so far as to teach
them free.
All this work was done in a kindly considerate
manner, which won for this merchant the re-
BACON
BANJOS
Played by Leading
Musicians and Orchestras
Sold by Representative
Music Merchants
BACON BANJO CO., Inc.
GROTON, CONN.
0
OLIVER D1TSON CQ
BOSTON, .MASS
Manufacturers
Importers and Jobber* of
MUSICAL
MERCHANDISE
Attractive Specialties
Modern S e r v i c e
ESTABLISHED 18S4
D
spect of the community, many new customers
and friends. Today this man is the musical ad-
viser of the city. Mothers bring their chil-
dren to him for suggestions as to the instru-
ment that their child should play. Older play-
Dealers Evince Enthusiasm Over Selling Qual-
ities of Banjos and Banjo-ukes Made by Wil-
liam R. Lange
The new Banner Blue line of banjos and
banjo-ukuleles is going over big with music
dealers, acco-ding to reports emanating from
the offices of William L. Lange, banjo manu-
facturer, 225 East Twenty-fourth street, New
York. This is a popular-priced line of instru-
ments built up to the famous Lange standards
of quality in every respect, for which reasons
it seems to provide the dealers with a very
desirable line.
"Banner Blue Banjos are paying big dividends
in friendship," declared J. R. McCarthy, adver-
tising manager of the Lange organization, to
a representative of The Review this week.
"Ever since the advent of the now famous Para-
mount banjos dealers have been asking for a
complete line 'by Lange' direct to the trade.
In answer to this demand Mr. Lange has cre-
ated these Banner Blue instruments which were
shown for the first time at the convention in
June and which made an immediate hit with
the dealers.
"The Lange name is well known in the banjo
industry and carries prestige, and that is why
the dealers appreciate a complete line that will
enable them to avoid losses caused by spread-
ing sales over many lines. The Banner Blue
line is open to all dealers."
Collins Piano Go. Adds
Band Instrument Line
Samuel Buegeleisen
ers come in and ask his advice, and many
times to just "chat." The store is friendly, his
tone welcome.
That is just one example of what is being
done.
The day is past when the piano man can
look at the small goods department as a neces-
sary evil. There are good, steady profits in the
small goods business, in fact more than in any
other branch of the musical industry. The field
is immense, not limited by small means, and
is comparatively easy to develop. Everyone
can afford a musical instrument of some kind.
It is for the dealer to stimulate this business,
to get after it, to keep it as his own. He must
carry a selection to fill his needs. He cannot
expect to sell a $10.00 violin to a man who wants
to pay $100.00, and keep satisfied customers at
the same time.
There is no reason why the music store
should not be just as busy as the grocery store,
with activity twelve hours of the day. That this
is possible is being proved every day by enter-
prising, farsighted music merchants.
Music is just as much a necessity as food.
Once introduced properly, it becomes a neces-
sity which spreads very quickly. Neighbors
compete with each other as to the extent of
music in their families, local bands contend
with each other, then come inter-county con-
tests, inter-state contests and so on. The chain
is endless. There will never be a time when
musical needs will be fully satisfied, for the
needs are continually changing. The beginner
of today needs a better instrument tomorrow,
the better instrument of tomorrow is ex-
changed for a still better one later on, so that
there is continual progress being made. No
field in this country shows greater possibilities
than the musical field, nowhere can there be
found more potential customers.
My enthusiasm is sincere. I feel that musical
instruments are the best line in the world, that
it is up to the dealer to visualize his field, to
work his territory thoroughly, to display his
wares properly, to do his share in "Making
America Musical."
Well-known New Orleans Concern Establishes
New Department Upon Removal to New
Building
NEW ORLEANS, LA., August 30.—The Collins
Piano Co., one of the best-known music houses
in the city, has just made the important addi-
tion of band instruments to its line of mer-
chandise. The announcement of this addition
of band instruments comes coincidentally with
the moving of the store from 155 Baronne
street, where it has been for seventeen years,
to a modern, new establishment in the Stern
Building.
The band instrument department has been
added in response to a growing popular de-
mand, according to S. R. Goldberg, manager of
the musical merchandise department, and in the
new store he expects to do a big volume of
business in these instruments.
Paramount, Orpheum and
Langstile Banjos
Sold by Leading Dealer*
M.LLANGE
T
Established 28 Years
225 E. 24th St.
New York
You have tried the rest
—Now use the BEST
Joseph Rogers' Son
"XXX" and "STANDARD" Brand
Drum and Banjo Heads
Made from Genuine Calfskin
The Frederick Rogers Co.
17 Jackson Ave.
Middletown, N. Y.