Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SEPTEMBER 4, 1926
25
The Music Trade Review
Grinnell Bros., Toledo, Find Club
Method of Selling Brings Good Results
forget: attractive advertising does bring in-
quiries—prompt handling of inquiries does get
orders—a really good article will sell another
Firm Forming Saxophone, Banjo and Mandolin Clubs, in Addition to Having Formed Saxophone
Band Last Year—Window Displays That Bring in Sales
Investigation of New York
Custom House Near End
'TTOLEDO, O., August 30.—As the school term
draws near small goods merchants are mak-
ing ready to launch intensive promotion plans.
The ever-popular appeal to the club or gang in-
stinct in man will be utilized to sell saxophones,
banjos, mandolins, drums and band instruments.
It is a well-known fact that man does not by
his very nature like to be alone or play an in-
strument in a hidden corner. Therefore, drum
corps, saxophone bands and banjo clubs will
be featured as the means to the end that more
of these instruments may be distributed.
During the past week Grinnell Bros, have
urged beginners to join the saxophone club now
in formation. The opportunity to join was
made especially easy because the house had a
considerable supply of trade-in saxophones,
which they offered on the easy-payment plan.
The entire lot was cleared out.
Last year the house organized one of the
few saxophone bands in the country. Before
the Summer season arrived the organiza-
tion had broadcasted from a number of radio
stations and had given several concerts in
Grinnell Hall. During the Summer it gave
open-air concerts in several of the city parks.
It is directed by Byron Spratt, well-known local
instructor, who will also direct the band now
being formed.
In connection with the sale of the trade-in
saxophones, elaborate window displays of the
instruments were made. Cut-outs of celebrated
saxophone artists were important parts of the
trims, as were announcements of the progress
beginners had made during one short term of
instruction. In addition to the saxophone band,
banjo and mandolin clubs will be formed this
Fall. The house maintains studios in the store,
which are in charge of competent and experi-
enced instructors.
The United Music Store is increasing its
small goods business through the use of win-
dow exhibits, which are made to sell saxo-
phones, banjos, harmonicas and similar prod-
ucts.. Harry L. Wasserman, proprietor, stated
that each window must perform a selling job
or it is a failure. Displays are changed once
a week and goods are shown in such a manner
as to attract the attention of a good percentage
of the young folks patronizing the several the-
atres in the neighborhood.
Usually one instrument is selected as the
pivot or central object. Often a large hand
points in the direction of the banjo or other
center instrument. Neat window cards bearing
sales messages complete the trim. So success-
ful is this method of getting the attention and
selling the customer that not infrequently
patrons remember displays and come in weeks
later for goods shown earlier, Mr. Wasserman
said.
This season he will enlarge his assortment of
small instruments. In dressing the windows
he has found that such inexpensive material as
crepe paper and tinsel paper bring as favorable
results as velvet silk or silver cloth. He also
strives to obtain a pleasing effect by blending
Banjo and Drum Heads
Genuine Rogers "Quality brands"
wert given Medal and highest
awards over all others.
Five grades to select from, cheapest
to the very best.
White calf in thin, medium and
heavy.
Joseph Rogers, Jr., & Son
Farmingdale, N. J.
colors and building window dipslay cabinets
made of ordinary lumber covered with black
and white or colored cloth of cheap texture.
Mr. Wasserman is decidedly optimistic about
the Fall outlook.
Unusual Proof of Prompt
Results of Advertising
Lyon & Healy Sell Saxophone to Magazine
Printer Before Magazine Containing the Ad
Is Released to the Public
CHICAGO, III., August 30.—Here is an excellent
example of the pulling power of a magazine
ad which Lyon & Healy recently scheduled.
On Monday, August 2, Lyon & Healy received
a return coupon from one of the ads in their
big Fall advertising campaign on Lyon & Healy
saxophones. The coupon was clipped from a
magazine for September, which was not sched-
uled to appear on the newsstands until Sat-
urday, August 14. They could not understand
where the coupon came from and hastened to
send a salesman out to call on the prospect, a
young man living in Chicago. It was discov-
ered that the inquirer worked in the shop print-
ting the magazine and saw the ad on the press.
Lyon & Healy's representative calling that
same night with a saxophone made the sale
within twelve hours after the receipt of the
inquiry. The young man was so well pleased
with his instrument that he told his brother
about it and one week after the purchase of
the first saxophone—and still a week ahead of
the issue of the magazine—the first buyer's
brother bought the second Lyon & Healy saxo-
phone for himself.
In commenting on the incident, Lyon &
Healy said: "This is just another proof of
three things that all of us know but sometimes
Black Diamond
Strings
THE WORLD'S BEST
Findings of Committee Regarding Conditions
Here Will Likely Lead to Changes to Ex-
pedite Handling of Imports
WASHINGTON, D. G, August 30.—A complete
investigation of conditions in the custom house
and appraisers' stores at New York, undertaken
by the Treasury Department last spring, is ex-
pected to be completed within a few weeks
and will probably be followed by changes in
procedure designed to expedite the handling of
imports at that point. More than 65 per cent
of the total customs receipts are collected at
the Port of New York.
Officials of the customs service deny that any
serious complaints have been received regarding
delays in the clearing of imports. The investi-
gation, it is understood, was undertaken for the
purpose of determining just what the situation
was and what changes might be made for the
benefit of importers and the improvement of
the service. That changes will be made, it is
pointed out, is to be expected because of the
fact that the last complete study of the New
York customs service was made in 1903.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
r
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Holton Clarke for valves. No* 3 for Clarinets. Retails at
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"Ortr 300,000 Boltltl Sold Yearly"
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New Brunswick, N. J.
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/-MUSICAL INSTRUMENT?
Manufacturers of musical instrument cases
of quality. Veneer, Duck, Leather, Fibre.
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