Music Trade Review

Issue: 1926 Vol. 83 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
10
C0IN0LAS
Supremacy thru their
Performance
Tiny Coinola
Durability that has
defied the years
Reproduce Player Organ
Known Values
Proven Satisfaction
Your territory may be open
Manufactured by
The Operators Piano Co.
715 N. Kedzie Ave.
Chicago
Illinois
SEPTEMBER 4, 1926
August Volume With Milwaukee Dealers
Exceeds That of Same Month Last Year
Edmund Gram, Inc., Making Drive on Welte Organs — Music Houses Exhibiting at the Wis-
consin State Fair—Atwater Kent Dealers Reorganize—Buys Badger Music Shop
X/lfLWAUKEE, W1S., August 31.—The de- that everyone from society people to factory
mand for musical instruments of all kinds employes are showing marked interest in
in Milwaukee stores, although seasonally quiet, strings of all kinds, but particularly banjos and
shows an increase over last year for the month. Hawaiian instruments. An example of this
Fair activity in nearly all departments has re- trend is shown in the Hawaiian night which is
sulted in a better month than is generally re- being held at the Wisconsin Club, one of the
corded for August. Activity in pianos has been most prominent social clubs of the city, for
outstanding at some houses, while others report which the Walker Musical Exchange is offering
a very good demand for band or string instru- its assistance.
The Walker firm has also received consider-
ments. The new lines of talking machines arc
experiencing a little lull at the present time, but able publicity and some direct response by sup-
dealers state that this is just temporary, and plying talent for the annual picnics held by the
that the opening of September will see a better A. O. Smith Corp. and the Bucyrus Co., both
of which firms are nationally famous in their
demand than ever. Records continue active.
Carl F. Mueller, manager of the new organ lines and employ hundreds of people. Here,
department at Edmund Gram, Inc., is starting again, the trend to strings was demonstrated
his campaign for organ sales by sending out as a banjo quartet and a Hawaiian group were
letters to his wide circle of friends in the Mil- among the numbers requested. There was also
waukee musical world. The new organ depart- a call for a piano accordion and a harmonica,
ment will feature the Welte, Philharmonic and Mr. Walker stated.
Mr. Orth has just returned from a ten days'
the Hall organs, suitable for church, theatre
and residence. Through this department Gram's vacation spent in northern Wisconsin, where
is planning to emphasize the fact that it does he enjoyed both fishing and golfing.
Alexander McDonald, of Sohmer & Co., was
not take a "mint" or a "mansion" to have an
organ in a home, thus building up a more gen- a visitor in the city last week.
The Kesselman-O'Driscoll Co. is getting in a
eral demand for organs than would result from
the sale of them to churches and theatres only. little good work in advance of the opening of
Although the firm has sold organs in the past, school by featuring a special window display
there has been no separate department to handle of all kinds of band instruments in connection
with a school opening sale of band instruments.
the business as is now the case.
The window was exceptionally attractive and
Music Houses Exhibit at State Fair
Several Milwaukee stores have arranged ex- drew much response.
N. C. Beerend has returned from Detroit,
hibits at the State Fair, which is being held
in this city this week. The Holton Band In- Mich., where he represented the local radio
strument shop is featuring a beautiful collec- dealers at the Federated Radio Trades Associa-
tion of gold-embossed instruments which have tion's third quarterly meeting. A number of local
been exhibited only a few times previously. A dealers also made the trip to Detroit for the
more general display of instruments is beinp meeting.
Atwater Kent Dealers Reorganize
shown by the Lyric Music Co., which is featur-
The Radio Specialty Co., one of the pioneer
ing the Kimball line of upright, player, repro-
ducing and grand pianos, as well as Brunswick radio jobbers of this city, has been purchased
phonographs and Panatropes and Q R S music by a group of Milwaukee business men, making
rolls. A line of King instruments will probably one of the biggest radio deals in this section.
The deal is said to involve $100,000, as these
be displayed by the Buech Saxophone Shop.
Although only a few exhibits are being ar- business men purchased the entire stock held
ranged this year, these dealers look for a very in the company. The principal stockholder un-
good response to their displays, and expect to der the former ownership was Ralph Miller,
get some live prospects as well as a few direct president. The purchase was followed by re-
organization of the business with A. Van Ant
sales as a result.
The following week the Lyric Music Co. will werpeu as general manager and W. H. Rotli
show the same line at the County Fair at Elk- as vice-president and general sales manager.
horn, Wis., as this is in line with their usual The Atwater Kent line is featured by the
policy of showing at some of the more prom- Radio Specialty Co.
Baldwin Co. Supplies Radio Artist
inent county fairs each year, according to Merle
Through the courtesy of the Baldwin Piano
E. Roussellot, managing director.
Frank Bennett, baritone of the Chicago
Fall business in pianos is going more Co.
strongly to period models is the belief of Eric Concert Co., recently sang over WHAD, the
S. Hafsoos, of the Flanner-Hafsoos Music Milwaukee Journal-Marquette University Sta-
House, Inc. Several new models in the Kurtz- tion, participating in a Thursday evening pro-
mann and Brinkerhoff lines have been received, gram of classical music. Mr. Bennett's pleasing
featuring the period cases in walnut, mahogany baritone has won for him many admirers in the
and ebony. The two Kurtzmann models now radio audience, and his appearance here re-
in stock include the Florentine style and the sulted in some very good publicity for the Bald-
Queen Anne period. Demand for pianos has win. He was accompanied by Minnie Ham-
been holding up fairly well for the month of bitzer, nationally known mezzo-soprano and
August, according to Mr. Hafsoos, and this pianist.
Buys Badger Music Shop
month will maintain the record of an increase
The Badger Music Shop, of Fond du Lac,
every month which has been made by the firm
Wis., has been purchased from J. A. Sandee
so far this year.
by Arnold E. Knop, who has been connected
Strong Demand for Small Goods
Band instruments have also been active at with the shop since 1921. Associated with him
Flanner-Hafsoos this month, with C. G. Conn in the business is T. C. Turner, of Chicago,
cornets, trumpets and saxophones leading the known for his connection with the Wrigley
demand. A slight improvement in radio has station WHT. The store is being remodeled
also been noted, particularly in the call for and redecorated for opening under the new
management. The present plans are to ••con-
N*u.nn sets.
' •'
A. J. Niemiec, manager of the band instru- tinue featuring the Brunswick line.
ment department, is spending the week in Elk-
Michael Leising has bought the Used Piano
liart, Ind., at the Conn dealers' convention.
:
String instruments are the big thing at the Co', dealers in used pianos at 552 Genesec
street,"
Buffalo, N. Y., from Henry Hankhaur
present time, in the experience of Vesev Walker,
of the Walker Musical Exchange. He states and Henry Silvers. '
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SEPTEMBER 4, 1926
Attractive Window Display
Stimulates Roll Sales
Story & Clark Piano Co., Philadelphia, Feature
Q R S Roll of Popular Song in Most Effective
Manner.
PHILADELPHIA, PA., August 23.—The Story &
Clark Piano Co., on Chestnut street, this city,
gave some excellent and profitable publicity to
the Q R S music roll of the song hit: "Any
The Music Trade Review
11
than a toy in spite of its limited range and can
be carried in an automobile with ease. The
piano is provided with a removable unit carry-
ing the strings and action, another unit carry-
ing keys of usual width and a third unit com-
prising the collapsible frame.
The sounding board, strings, damper, ham-
mers and actuating rods for the hammers are
all mounted as a single unit, which may be
placed between the side frames so as to form
the back of one-half of the rear of the piano.
The keys and the keybed form another unit
piiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiHiiHiiiiiiiiiiiiiiiiiiiiiiini^
Story &
Clark
ft
Window
Display
The first touoh tells"
(U. S. Pat. Office)
of
Q R S
Rolls
Old Alley Where I Walk With Sally's a Grand
Boulevard to Me." The center of the window
display was a cut-out showing an alley leading
between rito rows of tall buildings down which
walked a happy couple. About the entrance of
the alley were grouped Q R S rolls of the num-
ber featured and appropriate signs called atten-
tion to the song r The display was particularly
satisfactory from the standpoint of sales made.
Mason & Hamlin Grand
Used in Japanese Concert
Capacity Audience Greets Mme. Ogura at Her
Recital in Tokio, Where the Mason & Hamlin
Piano Was the Medium of Expression
Even in Japan the Mason & Hamlin piano is
a favorite of concert artists, among those fea-
turing the instrument during the past season in
that country being Mme. Ogura, a native Jap-
anese pianist, who ranks among the leading
which can be slid into place. The inventor,
whose name is not announced, claims that the
instrument can be reassembled in a very short
time.
Salesmanship's Four E's
in Selling Reproducers
5 feet
(Continued from page 3)
It is true that many of the finest schools and
colleges all over the country have purchased
reproducing pianos and I am very sure,
with the proper effort and propaganda on our
part, that in due time most of the schools will
own reproducing pianos and, consequently,
will conduct their music memory contests
with these instruments.
Can't you imagine what it is going to mean
to the piano industry when every school in the
country is teaching piano as one of their regular
courses, giving the student the same credit as
for any other course? With this now being a
real possibility, the future of the piano busi-
ness will be far greater in every way than the
past has ever been.
Just a few moments ago I referred to the
four buying motives of reproducing pianos
called, "The Four E's of Salesmanship"; en-
joyment, entertainment, esteem and education.
And the greatest of these is education. It is,
therefore, my opinion that the entire indus-
try, manufacturing or selling reproducing
pianos should concentrate most of their adver-
tising and sales promotion effort on the edu-
cational value of the reproducing piano.
Plan New Store in Kenosha
Portable Piano of Five-
Octave Range Is Reported
KF.NOSHA, WIS., August 30.—Joseph Cardinal,
of the Kimball Music Store, 260 Church street,
this city, and Walter and Frank Block, of the
W. & F. Block Co., radio and electrical ap-
pliances, have announced plans for opening a
combination music and furniture store in the
near future. The store will be located at 209-
211 Wisconsin street in quarters formerly used
for the Dayton ballroom. The location gives
65 by 185 feet of floor space, and it is being
completely remodeled and elaborately decorated
for the new business. A complete line of Kim-
ball pianos, radio, phonographs and furniture
will be handled by the store.
The creation of a small portable piano with
a range of about five octaves is announced in
the current issue of the Scientific American.
According to the report the instrument is more
John L. Dean has opened a new furniture and
musical instrument store in Naples, N. Y. He
formerly operated his business in South Main
street.
Mason & Hamlin in Japan
artists of her country. Mme. Ogura's recital
was given in the music hall of the Japanese
Young Men's Association, Tokio, and the
large auditorium was crowded, thus evidencing
the interest of the Japanese in piano music. The
critics and many music lovers present com-
mented upon the sonority of the tone of the
Mason & Hamlin grand.
The
Christman
Studio Grand
is one of the most
ruggedly construct-
ed instruments and
it has won an en-
viable reputation
for artistic merit.
Add to these two
factors its superior
tone quality and
you have an in-
strument which im-
mediately meets the
popular demand in
every respect.
Investigate Now
"The first touch tells"
(U. S. Pat. Office)
Christman Piano Co.
597 East 137th St., New York

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