Music Trade Review

Issue: 1926 Vol. 83 N. 1-SECTION-2

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
In Two Sections—Section Two
MUSICAL MERCHANDISE
Section of the
MUSIC TRADE REVIEW
JULY 3, 1926
Make Hohner Harmonicas
Pep Up" Your Summer Sales!
There are more
t h a n 250,000
d e a l e r s
throughout the
c o u n t r y who
can testify to
the fact t h a t
In the School
H o h n e r Har-
monicas are stimulators of summer
business. Sales records prove that
h a r m o n i c a s are all-y ear-around
sellers and repeaters; but during
the warm days of outdoor activity
they are in unusual demand and
wise dealers will see to it that they
are well-stocked and ready for big
summer sales.
How to Play The
HNER HARMONICA
people daily in every part of the
country.
In all mediums of advertising, the
Free Instruction Book — "How to
Play the Hohner Harmonica"—is
prominently featured. And experi-
ence has proved that an inquiry for
this Free Book at your store in-
variably means a sale.
It is only a matter of sound busi-
ness, t h e r e f o r e , to have a con-
stant s u p p l y
of these books
on hand in or-
der that you
may meet the
demand Hoh-
Hohner advertising is responsible
ner is creating
for the increasingly profitable busi-
and capitalize
ness that deal-
on
this highly
ers now enjoy
successful
sales
from J a n u a r y
"tie-up."
to D e c e m b e r .
Get a supply of the Free Instruction Books
Through maga-
today—through your jobber or direct—and
zines, newspa- (
Make Hohner Harmonicas "Pep Up" Your
pers, billboards,
Summer Sales!
window d i s -
If you want to hear the pleasant musical
On the Radio
p l a y s , radio,
response
of Hohner cooperation on your
movies and contests, the Hohner cash register,
write us today and let us show
message of "Good Music and Fun" you how to get "in tune" with more and
is being broadcast to millions of better business.
FREE INSTRUCTION BOOK
This attractive and helpful book
of 16 pages, fully illustrated and
containing six popular musical se-
lections, is featured in all Hohner
advertising. A request for a copy
at your store means a sale.
M. Hohner, Inc., Dept. 65,114 East 16th St., New York
Canadian Address: Hough & Kohler, 468 King Street, W., Toronto
Fascination
Inspiration
Education
Entertainment
Accuracy
Health
Portability
Durability
Convenience
Popularity
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Musical Merchandise Section of The Music Trade Review
Monarch Violin String Cabinet
Buy the Strings
and
Get the Cabinet
FREE!
Make 100%
Profit
A
MONARCH VIOLIN STRING CABINET is a
valuable adjunct to any small goods department—
a Silent Salesman that is on the job every minute of the
day and doesn't cost you a cent.
single length strings. The twelve partitions at the back
are the proper size to hold half bundle lots.
Each cabinet contains 27 dozen of the most popular and
best selling Monarch Brand Violin Strings as follows:
5 doz. steel E; 1 doz. Aluminum A; 15 doz. assorted E,
You can get a good general idea of this cabinet from A and D gut; 2 doz. Aluminum D; and 4 doz. G.
the illustration above; however, the photograph tells
but part of the story. It is substantially made and fin- Every dealer who wants to increase his string sales
ished in Golden Oak; the lettering is dark red with black should have one of these cabinets on his counter. Re-
outline, on a gold background. It is 25 inches wide, 123^ member, you get a Monarch Violin String Cabinet abso-
deep, and 8^/4 high at the back. The top is grooved to lutely F RE E—you buy the contents only, and you
accommodate nine glass tubes; these tubes contain the make a profit of 100% on the investment.
CARL FISCHER, Inc. S&S NEW YORK
Announcing
Paramount Tenor Banjo Harps
Paramount Plectrum
Banjo Harps
Patents Pending
Entirely New and Practical
Musical Instruments
These instruments are of special construction, interior and
exterior responsible for their harp-like tones.
Paramount Banjo-Harps are a proven success, their mar-
velous volume fitting them ideally for orchestra combina-
tions and producing wonderful effects.
Tenor and plectrum banjo players can add decidedly to
their popularity doubling on a Paramount Banjo-Harp.
Another New Paramount
Drummers Are the
Dealers' Best
Customers-
A Complete Outfit Costs More Than a Grand
Piano — Drummers Are Repeat Customers
The J%&ty Line will hold them
It is the only Complete Line made by one firm.
Twenty-eight years of square dealing means pres-
tige and profit for the Dealer.
WRITE FOR FURTHER DETAILS
Arthur Layfield and Paul
Ash Use and Indorse
Leedy Drums.
The B Flat Melody Banjo
Other "Big Name"
Organizations Who
A melody banjo tuned D, G, C, F for playing the first and
second trumpet parts used in Clicquot Club Broadcasting
Eskimo ensemble and other combinations.
Both of these new items have unfathomed sales possibilities
for the dealer. Place your order now while we can make
deliveries.
Prefer LEEDY—
Sousa—Paul Whiteman—
Roger Kahn—rBen Bernie—
U. S. Marine Band—Gene
Rodemich—Isham Jones—
Vincent Lopez—Paul Specht
—Ted Weems—Gene Gold-
kette and many more—
M.LLANGE
» 225 E. 24th St., New York
. Co.
Indianapolis,
Indiana

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